El trabajo de investigación tuvo como finalidad analizar la relación existente entre las variables de investigación “Gestión Administrativa” y Posicionamiento de Marca” en el Instituto Juan Bosco de Huánuco durante el primer semestre académico 2018. El trabajo de investigación perteneció al enfoque cuantitativo y su diseño fue no experimental, se recolectó datos por intermedio de una encuesta de opinión para conocer el comportamiento de las variables de estudio. Se obtuvo un nivel relacional positivo fuerte (0.758) interpretado con la prueba correlacional de Pearson. En tal sentido se concluyó que existe una relación significativa entre la “Gestión Administrativa” y el “Posicionamiento de Marca” en la empresa educativa Instituto Juan Bosco de Huánuco. Palabras Claves: Administración, Gestión, Marca, Posicionamiento, Procesos.

El objetivo de esta investigación es analizar la incidencia de los factores propuestos en la morbilidad y mortalidad empresarial de las PYMES en la Provincia de Huánuco durante el periodo 2021-2023. La metodología del estudio adoptó un enfoque cuantitativo, de tipo básico y nivel explicativo. El diseño utilizado fue no experimental y transversal. La población objetivo fueron las PYMES ubicadas en la región de Huánuco, de las cuales se seleccionó una muestra representativa. Para la recopilación de datos, se empleó la técnica de encuesta y como instrumento se utilizó un cuestionario estandarizado. Según los resultados obtenidos, un porcentaje significativo del 65,34 % de los emprendedores encuestados consideró que la herramienta presentada en el estudio es de gran importancia para evaluar los indicadores, dimensiones y variables relacionadas con la morbilidad y mortalidad e...

Objective. To analyze the relationship between research variables “administrative management” and “brand positioning” at Instituto Juan Bosco in Huanuco, during the first academic semester of 2018. Methods. Research focus was quantitative and its design was non-experimental, data was collected through an opinion poll to find out behavior of the study variables in students of said educational institution.Results. A strong positive relational level (0.758) was obtained. It was interpreted with Pearson correlation coefficient, which shows that there is a relationship between the variables. It allowed to understand that an adequate administrative management will help positioning the brand of Instituto Juan Bosco in the huanuquenian market. Conclusions. There is a significant relationship between “administrative management” and “brand positioning” in the educational company In...

La investigación tiene como finalidad, determinar la influencia de las redes sociales en el rendimiento académico de la asignatura de Informática I en los estudiantes del Instituto de Educación Superior tecnológico Privado Juan Bosco de Huánuco durante el periodo académico 2013. La investigación por su finalidad es de tipo aplicada, en razón que se manipula la variable independiente; y asume el diseño experimental de tipo cuasiexperimental, debido a que establece la influencia de una a otra variable. La muestra estuvo conformada 85 estudiantes establecidos en dos grupos; grupo experimental (Esp. Secretariado ejecutivo) = 50 estudiantes y el grupo control (Esp. Computación e informática) = 35 estudiantes, la muestra fue no probabilística de tipo intencionado. Se aplicaron dos instrumentos: una encuesta de autoevaluación del empleo de las redes sociales, consta de 12 ítems c...

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Currently, we are participating in the economic growth of many countries, which have been using various economic models, such as the brown economy, the green economy, and the blue economy. However, recently, the term "orange economy" has been gaining traction. The purpose of this document is to define this concept and analyze the possibilities for developing this proposal in Latin America.

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Objective. To measure the variation in the indicators of metabolic syndrome and body weight as risk factors of COVID-19, with the application ofstructured low-calorie diets in workers at Universidad de Huánuco. Methods. Quantitative approach, application scope, quasi-experimental designwith a single study group and two measurements, to measure the change in the values of the risk factors of metabolic syndrome. Population: With a population of about 500 workers at Universidad de Huánuco, between 20 and 60 years, the sample was composed of 29 workers with overweight and metabolic syndrome. Results. The application of the  Wilcoxon statistical test to compare the middle range of two related samples resulted in signifcant changes in the number of risk factors for metabolic syndrome, having a p-value of 0.000, this being less than the signifcance value of 0.05; which allows us to reject th...

Objective. To analyze the involvement of Local Community Health Administration Associations (ACLAS) of Regional Government of Huánuco. Methods. Descriptive study with the application of questionnaires(quantitative method). Research population comprised members involved in the co-administration (General Assembly, Board of Directors and Management) of the 60 ACLAS in force, jurisdictionally belonging to theHuánuco Executing Unit, 2017 and the sample comprised 132 members belonging to 22 current ACLAS. Results. A positive relationship was found between co-administration and management of health services, with human resources (0.53) and the exercise of administrative functions (0.43) having the greatest relationship with management. In the same way, the lack of commitment of the local authorities of the Board of Directors for planning of the work of the ACLAS or to facilitate the processes...

Objective. To analyze the involvement of Local Community Health Administration Associations (ACLAS) of Regional Government of Huánuco. Methods. Descriptive study with the application of questionnaires (quantitative method). Research population comprised members involved in the co-administration (General Assembly, Board of Directors and Management) of the 60 ACLAS in force, jurisdictionally belonging to the Huánuco Executing Unit, 2017 and the sample comprised 132 members belonging to 22 current ACLAS. Results. A positive relationship was found between co-administration and management of health services, with human resources (0.53) and the exercise of administrative functions (0.43) having the greatest relationship with management. In the same way, the lack of commitment of the local authorities of the Board of Directors for planning of the work of the ACLAS or to facilitate the process...

Objective. To establish the relationship between neuromarketing and the purchase decision of Coca-Cola consumers in the city of Huánuco, 2019. Methods. The research had a quantitative approach of the basic type, design and correlational descriptive research level; data were collected through a survey to know the behavior of the study variables in the clients. Results. As demonstrated in this research, it is attested that neuromarketing is significantly related to the purchase decision of Coca-Cola products in the city of Huánuco, 2019. (Sig. = 0.001). Conclution. Through the executed research it is attested that neuromarketing is positively related to the purchase decision and this is reflected in the results obtained during the data processing.

Objective. To determine the influence of service quality and customer satisfaction clients in private banks in the city of Huánuco, 2019. Methods. It was a quantitative research and its design was non-experimental. Data was collected through the survey technique and a questionnaire to evaluate the quality of service and customer satisfaction. Population comprised 32,000 clients who were served, on average, monthly and the sample consisted of 380 clients. Rho Spearman was used as statistical proof. This was done using the SPSS software (version 24.0). Results. It was evidenced that the service quality influences the satisfaction of the clients in private banks of Huánuco, existing a considerable direct correlation (rs = 0.785, Sig. = 0.000). Conclusion. The research concluded that there is a significant relationship between service quality and customer satisfaction in private banks in t...

Objective. Describing the economic-digital profile of university students in times of COVID-19. Methods. The research had a quantitative approach of the basic type, observational-descriptive design and level; data were collected through a digital survey to know the variable of study in the students of the University of Huánuco during the period 2020. Results. The study included 10,155 (100 %) students, 58.7 % of whom were female, 81.7 % from the Huánuco campus, 43.4 % of whom were studying between the 5th and 8th cycles, and 25.3 % from the Law and Political Science academic program. Regarding digital resources, 46.8% use a laptop for their class sessions, 51.4% use a mobile Internet connection, 36.1% have normal bandwidth capacity (4M to 10M); 58% are located in the urban area, while 84.9% reported connectivity problems and the same percentage indicated that they use accessories for t...

Researchers and policymakers worldwide are always searching for a solution that may give both economic growth and ecological balance. A new type of financial innovation, green finance, has been identified by the International Finance Corporation as one that may both boost the economy and benefit the environment. Although Peru's natural resources are abundant, achieving resource efficiency is a considerable challenge. The necessity to address inadequate domestic value-added in resource utilization is evident when it comes to mineral extraction. There is also a lack of water efficiency in Peru because current tariff rates do not adequately reflect the actual cost of water as a limited resource. This study attempts to address and provide various solutions to achieving economic growth through green financing by conducting correlation analysis, OLS, and robust regression analysis. From the re...

This study aimed to ascertain what factors influence the length of time undergraduates receive individual tutoring. Quantitative questionnaires with Likert scale items gathered data on perception, satisfaction, engagement, self-confidence, preference for individualized instruction and participation in decision-making. The sample consisted of 247 University of Lima students. Among the quantitative methods used to examine the data were reliability and validity tests, correlations, analysis of variance, and regression. In tests of reliability, all variables exhibited fair to excellent internal consistency. The results disclosed severalsignificant statistics that shed light on the variables that influence the duration of personalized tutoring. 68.8 percent of participants reported using ChatGPT for personalized tutoring, while 31.2 percent did not. The majority of students utilized personali...

Purpose: The prime purpose of current research is to investigate the mediating role of inclusive leadership between teaching policy, teachingresources,and innovativeteaching behavior. Design/methodology/approach: This research has collected data on a Likert scale questionnaire and the structural equation modeling technique is applied in data analysis.The population of this research are teachers in Peru. Findings: The findings of this research highlighted that the mediating role of inclusive leadership is significant between teaching policy, teachingresources,and innovative teaching behavior.Furthermore, the research highlighted that the direct impact of teaching policy, teachingresources, and inclusiveleadership are significant in innovative teaching behavior.Research limitations/implications: This research has theoretical implications as it has enhanced the model of innovative teaching ...

Environmental sustainability is currently the most critical demand on a global scale, and it may be reached through innovation and a circular economy. This component demands the aim of policymakers and researchers. Therefore, this study investigates the effect of innovation adoption and circular economy readiness on Peru's environmental sustainability. The research also examines the moderating effect of organizational support on innovation adoption, preparation for the circular economy, and environmental sustainability in Peru. Using questionnaires, the researchers collected and evaluated the data using smart PLS. The results demonstrated a positive relationship between innovation adoption, circular economy readiness, and environmental sustainability in Peru. The results also demonstrated that organizational support moderates’ innovation uptake, preparation for the circular economy, an...