El presente trabajo, tiene como objetivo establecer una explicación de la lealtad del consumidor partiendo de las variables calidad del servicio (variable inicial); valor percibido, confianza (variables mediadoras), satisfacción (variable resultado) y aversión a la pérdida (variable moderadora) en un contexto de servicios en telecomunicaciones. Para contrastar el modelo, se aplicó un estudio a 385 consumidores de telefonía móvil y televisión en la ciudad de Chiclayo. Se utilizó para este propósito una investigación de nivel explicativo y de diseño no experimental transversal. El presente trabajo presentó un modelo que permite observar la relevancia del uso de variables mediadoras como el valor percibido y la confianza en la predicción de la lealtad del cliente en la dinámica de servicios en telecomunicaciones. No se pudo evidenciar el efecto moderador que ocasiona la avers...

The purpose of the study has been to differentiate the importance of the high-performance work systems (HPWS) effects, for dimensions, in the performance of sales representatives of pharmaceutical companies in Chiclayo having affective commitment and human capital as mediation variables. HPWS have a significant effect on development through human capital, but not with affective commitment. However, there are HPWS’ subdimensions that affect development through the “motivational path” (training, performance assessment and empowerment practices) which also affect in a considerable way through human capital. An activity that also affects performance through human capital significantly is the compensations and incentives one.

ChatGPT, a large language model AI, has the potential to transform higher education by providing students with personalized learning support, assisting in writing tasks, and enhancing their level of engagement. This study examines the factors influencing the acceptance of ChatGPT among university students in Peru, following the extended UTAUT2 model with the addition of a construct called knowledge sharing (KS). A total of 772 students from seven universities in Lambayeque and La Libertad participated in an online survey, providing insights into their perceptions and experiences with using ChatGPT for academic purposes. The results from the structural equation model showed that effort expectancy, behavioral intention, and knowledge sharing positively influenced the actual use of ChatGPT. Furthermore, effort expectancy and performance expectancy were found to be determinants of the behavi...

The purpose of the study has been to differentiate the importance of the high-performance work systems (HPWS) effects, for dimensions, in the performance of sales representatives of pharmaceutical companies in Chiclayo having affective commitment and human capital as mediation variables. HPWS have a significant effect on development through human capital, but not with affective commitment. However, there are HPWS’ subdimensions that affect development through the “motivational path” (training, performance assessment and empowerment practices) which also affect in a considerable way through human capital. An activity that also affects performance through human capital significantly is the compensations and incentives one.

Los consumidores insatisfechos tienden a contar más sus experiencias que los satisfechos, por loque los comentarios boca-oído negativos se difunden más que los positivos. Además, los clientes insatisfechosse comportan de forma heterogénea en función de diferentes factores relativos a su experiencia. Bajo estapremisa, la investigación abordó el estudio de la relación entre las experiencias insatisfactorias y elcomportamiento de los consumidores en el establecimiento Snack Dorubi en la ciudad de Jayanca. El objetivofue determinar las experiencias insatisfactorias y la relación entre el boca-oído negativo y el nivel deinsatisfacción, las emociones, la experiencia previa del consumidor, sus respuestas de queja y de conducta decambio. Para ello se hizo un análisis de tipo correlacional, cuantitativo y no experimental a 150 consumidoresdel negocio. Luego del análisis, se puede co...

Los consumidores insatisfechos tienden a contar más sus experiencias que los satisfechos, por loque los comentarios boca-oído negativos se difunden más que los positivos. Además, los clientes insatisfechosse comportan de forma heterogénea en función de diferentes factores relativos a su experiencia. Bajo estapremisa, la investigación abordó el estudio de la relación entre las experiencias insatisfactorias y elcomportamiento de los consumidores en el establecimiento Snack Dorubi en la ciudad de Jayanca. El objetivofue determinar las experiencias insatisfactorias y la relación entre el boca-oído negativo y el nivel deinsatisfacción, las emociones, la experiencia previa del consumidor, sus respuestas de queja y de conducta decambio. Para ello se hizo un análisis de tipo correlacional, cuantitativo y no experimental a 150 consumidoresdel negocio. Luego del análisis, se puede co...

In the present context, online reputation has become very important, so the hotel companies have beenforced to create new strategies to manage areas of the network actively and continuously, since these allowthem to communicate with your prospects for establishing closer relationships and so achieve a strongerreputation. This research aims to determine the strategic plan using the hotels to monitor their onlinereputation, taking as example the three-star hotels in Chiclayo’s city, that have a web presence. Theresearch is qualitative type, with and emergent design, so we will focus on 07 three-star hotels inChiclayo’s city. For data collection technique interview, which will be directed to the managers of establishments applies. Cameras and audio records were the instruments used. Datta processing was carried out in the word processor Microsoft Word 2010. Keywords: Electr onic Wor d o...

In the present context, online reputation has become very important, so the hotel companies have been forced to create new strategies to manage areas of the network actively and continuously, since these allow them to communicate with your prospects for establishing closer relationships and so achieve a stronger reputation. This research aims to determine the strategic plan using the hotels to monitor their online reputation, taking as example the three-star hotels in Chiclayo’s city, that have a web presence. The research is qualitative type, with and emergent design, so we will focus on 07 three-star hotels in Chiclayo’s city. For data collection technique interview, which will be directed to the managers of establishments applies. Cameras and audio records were the instruments used. Datta processing was carried out in the word processor Microsoft Word 2010.

The advent of generative artificial intelligence (AI) applications, such as ChatGPT, has significantly impacted various aspects of human life, including higher education. This study explores university students’ attitudes toward ChatGPT, focusing on the cognitive, affective, and behavioral components of attitudes, on the basis of Mitcham’s philosophical framework of attitudes toward technology. A total of 595 university students from six public and private universities in northern Peru participated in an online survey. The results of the structural equation modeling (SEM) analysis revealed that the affective component (β = 0.672***) and the cognitive component (β = 0.260**) positively influence the behavioral component of students’ attitudes when ChatGPT is used. Moreover, the cognitive component (β = 0.931***) positively influences the affective component of students’ attitud...

El estudio se enfoca en el análisis de la intención emprendedora entre estudiantes universitarios, destacando su importancia para el desarrollo económico y la innovación. La metodología adoptada es cuantitativa, utilizando un cuestionario basado en tres dimensiones (personal, recursos y social) y aplicando una escala Likert. La muestra consistió en 280 estudiantes de diversas facultades en Lambayeque, Perú. Se utilizó el software estadístico JASP para el análisis de datos, incluyendo medidas de confiabilidad y validez del instrumento. Los resultados muestran diferencias significativas en la intención emprendedora basadas en género, tipo de universidad y facultad. Se encontró que los hombres, los estudiantes de universidades públicas y los de ingeniería tienen una mayor inclinación emprendedora. Además, se observó que los factores personales tienen menos influencia que l...

This article presents a systematic review of the evolution, trends, and research approaches of cybercrime. Cybercrime has become a significant threat in the digital age, affecting individuals, organizations, and societies worldwide. As technology advances and becomes more accessible, criminals have leveraged these tools to conduct illegal activities in cyberspace. The COVID-19 pandemic has further exacerbated this situation, as increased reliance on digital technologies has created new opportunities for cybercriminals. The studies analyzed in this review cover a wide range of topics, from the evolution of attack types and techniques used by cybercriminals to the strategies implemented by organizations and governments to prevent and respond to these threats. Bibliometric analysis by keywords revealed three main research clusters: cybercrime and victimization, machine learning and data min...

The study examines how Peru could maintain the sustainability of its blueberry exports through market diversification and competitiveness. Using a quantitative approach, the Herfindahl– Hirschman Index (HHI) and the Balassa Index were calculated. The results showed impressive growth in key markets such as the United States, where exports grew by an average of 115.03% annually, and robust growth in the Netherlands and the United Kingdom. Despite these increases, the study identified a high concentration in specific markets, particularly in the United States, where the HHI ranged from 2896 to 3828 throughout the evaluated period, indicating significant dependence. Regarding the RCA, the values showed that Peru has maintained a solid comparative advantage, especially towards the United States, where the values fluctuated between 0.09 and 0.55 throughout the study, indicating specializatio...

The study comprehensively examines the diversification of asparagus exports from Peru, concentrating its analysis on the strategic diversification of markets and companies as pivotal for fostering sustainable growth in the agricultural sector. Utilizing a descriptive and non-experimental quantitative methodology, the research analyzed export data spanning from 2018 to 2023. This analysis was performed using the Herfindahl-Hirschman index (HHI) (Arbulú Ballesteros et al., 2024), a tool designed to measure market concentration levels (Montes Ninaquispe, Pantaleón Santa María, Arbulú Ballesteros, et al., 2023). The findings reveal a significant ongoing dependence on the American market, highlighting it as the primary export destination. However, there is a noticeable trend towards greater diversification among export destinations and the companies involved in these processes. The study ...

This research examines the pivotal role of export market diversification in promoting sustainable economic growth. The primary objective is to analyze how expanding trade activities into new international markets can mitigate dependence on a limited number of trade partners, thereby enhancing economic stability and resilience to global economic fluctuations. The methodology involves a comprehensive literature review and empirical analysis using a range of econometric techniques to evaluate the impacts of diversification on economic performance. Key findings highlight that countries with diversified export markets exhibit greater economic stability, reduced volatility in export revenues, and enhanced capacity to cope with external shocks. The results demonstrate a correlation between export diversification and economic growth, supported by increased innovation, competitiveness, and access...

This systematic study explores the success factors and barriers faced by rural women entrepreneurs in the artisanal sector during 2020–2024. Through a comprehensive bibliometric analysis of academic databases, 50 relevant articles that met predefined inclusion criteria were identified and reviewed. The results reveal a dynamic and collaborative research field with a focus on developing countries. It highlights the interplay of individual, social, structural, and innovation factors as key determinants of entrepreneurial success. The adoption of digital technologies and social innovation emerge as key factors, while traditional gender roles, poor infrastructure, and discrimination persist as significant barriers. The COVID-19 pandemic has exacerbated these challenges, prompting innovative resilience strategies. This study contributes to a deeper understanding of the dynamics that influen...

Artificial intelligence (AI) has experienced a significant increase in its application in the educational field worldwide. This study aimed to analyze the acceptance of AI and its effect on the entrepreneurial intentions of international trade university students in Peru and Ecuador. With a quantitative approach and a non-experimental applied design, an online survey was administered to international trade students from Peru and Ecuador. Amos version 24 software was used to obtain model fit indices and perform gender-based invariance tests. Additionally, SmartPLS statistical software, based on the partial least squares (PLS) technique, was employed to test the hypotheses of the structural equation model (SEM). The measurement model presented acceptable fit indices. When calculating invariance, the configural, metric, and scalar models were satisfactory, although the residual model was no...