En el contexto actual, la reputación online ha adquirido gran relevancia, por lo cual las empresas hoteleras se han visto obligadas a crear nuevas estrategias que les permitan gestionar dichos espacios de la red de forma activa y continua, puesto que estos les permiten comunicarse con sus clientes potenciales, para establecer relaciones más cercanas y conseguir así una reputación fortalecida. La presente investigación tuvo como objetivo, determinar el plan estratégico que utilizan los hoteles para monitorizar su reputación online, tomando como muestra a los hoteles tres estrellas de la ciudad de Chiclayo, que tienen presencia en internet. La investigación fue de tipo cualitativa, con un diseño emergente, de modo que se centró en 05 hoteles de tres estrellas de la ciudad de Chiclayo. Para la obtención de datos se aplicó la técnica de entrevista, la cual fue dirigida a los ger...

In the present context, online reputation has become very important, so the hotel companies have beenforced to create new strategies to manage areas of the network actively and continuously, since these allowthem to communicate with your prospects for establishing closer relationships and so achieve a strongerreputation. This research aims to determine the strategic plan using the hotels to monitor their onlinereputation, taking as example the three-star hotels in Chiclayo’s city, that have a web presence. Theresearch is qualitative type, with and emergent design, so we will focus on 07 three-star hotels inChiclayo’s city. For data collection technique interview, which will be directed to the managers of establishments applies. Cameras and audio records were the instruments used. Datta processing was carried out in the word processor Microsoft Word 2010. Keywords: Electr onic Wor d o...

In the present context, online reputation has become very important, so the hotel companies have been forced to create new strategies to manage areas of the network actively and continuously, since these allow them to communicate with your prospects for establishing closer relationships and so achieve a stronger reputation. This research aims to determine the strategic plan using the hotels to monitor their online reputation, taking as example the three-star hotels in Chiclayo’s city, that have a web presence. The research is qualitative type, with and emergent design, so we will focus on 07 three-star hotels in Chiclayo’s city. For data collection technique interview, which will be directed to the managers of establishments applies. Cameras and audio records were the instruments used. Datta processing was carried out in the word processor Microsoft Word 2010.