La banca electrónica es en la actualidad uno de los servicios que mayor demanda está teniendo en el mundo, los usuarios presentan características tanto comportamentales como actitudinales y están teniendo una posición frente a los nuevos modelos de banca online; por lo tanto, el presente estudio obtiene una serie de variables que afectan la lealtad a partir del uso del servicio; es así, la calidad del servicio electrónico, la confianza, la satisfacción, el riesgo y la frecuencia de uso, participan de manera conjunta para definir el modelo conceptual propuesto. El objetivo general fue determinar el efecto directo sobre la lealtad de banca por internet que tendrían las variables ya mencionadas; la investigación tuvo un enfoque cuantitativo, de tipo aplicada y de nivel correlacional. Se tomó como población infinita a los usuarios de los principales cuatro bancos que operan en la...

El concepto de “competencias” se sigue estudiando, desarrollando e implementado en el ámbito educativo a nivel mundial, haciendo que todas las instituciones educativas requieran conocer las competencias que les permitan formar estudiantes con conocimientos sólidos de acuerdo al área formativa, capacidades cada vez más exigentes, destrezas implacables, habilidades diferentes, valores personales marcados y actitudes que las empresas están necesitando para ser competentes en el mercado laboral. La presente investigación plantea un estudio para conocer sobre los conceptos de competencias laborales desde la óptica del empresariado para la contratación de un MBA a su equipo de trabajo; que competencias genéricas y que competencias específicas debería tener hoy en día un egresado de una Universidad o escuela de negocios que imparta programas de Maestría en Administración de Ne...

In the present context, online reputation has become very important, so the hotel companies have beenforced to create new strategies to manage areas of the network actively and continuously, since these allowthem to communicate with your prospects for establishing closer relationships and so achieve a strongerreputation. This research aims to determine the strategic plan using the hotels to monitor their onlinereputation, taking as example the three-star hotels in Chiclayo’s city, that have a web presence. Theresearch is qualitative type, with and emergent design, so we will focus on 07 three-star hotels inChiclayo’s city. For data collection technique interview, which will be directed to the managers of establishments applies. Cameras and audio records were the instruments used. Datta processing was carried out in the word processor Microsoft Word 2010. Keywords: Electr onic Wor d o...

In the present context, online reputation has become very important, so the hotel companies have been forced to create new strategies to manage areas of the network actively and continuously, since these allow them to communicate with your prospects for establishing closer relationships and so achieve a stronger reputation. This research aims to determine the strategic plan using the hotels to monitor their online reputation, taking as example the three-star hotels in Chiclayo’s city, that have a web presence. The research is qualitative type, with and emergent design, so we will focus on 07 three-star hotels in Chiclayo’s city. For data collection technique interview, which will be directed to the managers of establishments applies. Cameras and audio records were the instruments used. Datta processing was carried out in the word processor Microsoft Word 2010.

El estudio se enfoca en el análisis de la intención emprendedora entre estudiantes universitarios, destacando su importancia para el desarrollo económico y la innovación. La metodología adoptada es cuantitativa, utilizando un cuestionario basado en tres dimensiones (personal, recursos y social) y aplicando una escala Likert. La muestra consistió en 280 estudiantes de diversas facultades en Lambayeque, Perú. Se utilizó el software estadístico JASP para el análisis de datos, incluyendo medidas de confiabilidad y validez del instrumento. Los resultados muestran diferencias significativas en la intención emprendedora basadas en género, tipo de universidad y facultad. Se encontró que los hombres, los estudiantes de universidades públicas y los de ingeniería tienen una mayor inclinación emprendedora. Además, se observó que los factores personales tienen menos influencia que l...

This article presents a systematic review of the evolution, trends, and research approaches of cybercrime. Cybercrime has become a significant threat in the digital age, affecting individuals, organizations, and societies worldwide. As technology advances and becomes more accessible, criminals have leveraged these tools to conduct illegal activities in cyberspace. The COVID-19 pandemic has further exacerbated this situation, as increased reliance on digital technologies has created new opportunities for cybercriminals. The studies analyzed in this review cover a wide range of topics, from the evolution of attack types and techniques used by cybercriminals to the strategies implemented by organizations and governments to prevent and respond to these threats. Bibliometric analysis by keywords revealed three main research clusters: cybercrime and victimization, machine learning and data min...

The study examines how Peru could maintain the sustainability of its blueberry exports through market diversification and competitiveness. Using a quantitative approach, the Herfindahl– Hirschman Index (HHI) and the Balassa Index were calculated. The results showed impressive growth in key markets such as the United States, where exports grew by an average of 115.03% annually, and robust growth in the Netherlands and the United Kingdom. Despite these increases, the study identified a high concentration in specific markets, particularly in the United States, where the HHI ranged from 2896 to 3828 throughout the evaluated period, indicating significant dependence. Regarding the RCA, the values showed that Peru has maintained a solid comparative advantage, especially towards the United States, where the values fluctuated between 0.09 and 0.55 throughout the study, indicating specializatio...

The integration of artificial intelligence models into academic settings has experienced remarkable growth in recent years. Given that researchers’ interactions with and perceptions of these technologies can substantially influence academic procedures and outputs, identifying the key determinants of their incorporation into university environments is crucial. This investigation pursued two main objectives: first, to identify the variables that condition the implementation of AI models in research activities, and second, to analyze how perceived ethical considerations and academic integrity influence their adoption. The empirical study was conducted through a digital survey administered to 302 academic researchers from Peruvian public and private universities. The analytical methodology employed structural equation modeling and confirmatory factor analysis, grounded in an expanded versi...