Se demostró la importancia de la aplicación de un modelo six sigma en una empresa exportadora de banano orgánico. El objetivo principal fue determinar el impacto en la productividad por la aplicación de la metodología. El estudio fue aplicado, pre experimental, con un enfoque cuantitativo y un nivel explicativo. Se implementaron las cinco fases del modelo. La población estuvo conformada por los registros de la productividad agrupada en semanas durante ocho meses: de julio a octubre de 2021 y de marzo a junio del 2022, es decir cuatro meses antes y cuatro meses después de la aplicación de la mejora. Las técnicas empleadas en la recolección de la información fueron la observación, el análisis documental. Se llegó a la conclusión que la aplicación de la mejora tuvo un impacto positivo en la productividad, quedando evidenciado con el incremento de 24.7 %. Se aplicó la prueba...

The objectiveofthisresearchwastodemonstratetowhatextentmarketing4.0improvesthe positioning of the optical products of the private company Visión D'luxe, Trujillo, it wasapplied, pre-experimental design, quantitative approach, hypothetical-inductive method,the population consisted of 35 customers who met 10 loyalty requirements. The samplewas not required and sampling was notnecessary. The unitof analysis was a loyal customeroftheprivatecompanyVisiónD'luxe.Thesurveytechniquewasappliedandthequestionnaire was used as an instrument. The results show that marketing 4.0 improvedthepositioning ofthecompany'sopticalproducts.Inaddition,itwasfound thatmarketing4.0 significantly improved thepositioningin thedimensions: brand,quality,price andofferof the company Visión D'luxe. It was concluded that the application of marketing 4.0 tacticsimprovedthepositioningofthecompany'sopticalproducts,theappl...

The study examines how Peru could maintain the sustainability of its blueberry exports through market diversification and competitiveness. Using a quantitative approach, the Herfindahl– Hirschman Index (HHI) and the Balassa Index were calculated. The results showed impressive growth in key markets such as the United States, where exports grew by an average of 115.03% annually, and robust growth in the Netherlands and the United Kingdom. Despite these increases, the study identified a high concentration in specific markets, particularly in the United States, where the HHI ranged from 2896 to 3828 throughout the evaluated period, indicating significant dependence. Regarding the RCA, the values showed that Peru has maintained a solid comparative advantage, especially towards the United States, where the values fluctuated between 0.09 and 0.55 throughout the study, indicating specializatio...

The study comprehensively examines the diversification of asparagus exports from Peru, concentrating its analysis on the strategic diversification of markets and companies as pivotal for fostering sustainable growth in the agricultural sector. Utilizing a descriptive and non-experimental quantitative methodology, the research analyzed export data spanning from 2018 to 2023. This analysis was performed using the Herfindahl-Hirschman index (HHI) (Arbulú Ballesteros et al., 2024), a tool designed to measure market concentration levels (Montes Ninaquispe, Pantaleón Santa María, Arbulú Ballesteros, et al., 2023). The findings reveal a significant ongoing dependence on the American market, highlighting it as the primary export destination. However, there is a noticeable trend towards greater diversification among export destinations and the companies involved in these processes. The study ...

This research examines the pivotal role of export market diversification in promoting sustainable economic growth. The primary objective is to analyze how expanding trade activities into new international markets can mitigate dependence on a limited number of trade partners, thereby enhancing economic stability and resilience to global economic fluctuations. The methodology involves a comprehensive literature review and empirical analysis using a range of econometric techniques to evaluate the impacts of diversification on economic performance. Key findings highlight that countries with diversified export markets exhibit greater economic stability, reduced volatility in export revenues, and enhanced capacity to cope with external shocks. The results demonstrate a correlation between export diversification and economic growth, supported by increased innovation, competitiveness, and access...

ChatGPT, a large language model AI, has the potential to transform higher education by providing students with personalized learning support, assisting in writing tasks, and enhancing their level of engagement. This study examines the factors influencing the acceptance of ChatGPT among university students in Peru, following the extended UTAUT2 model with the addition of a construct called knowledge sharing (KS). A total of 772 students from seven universities in Lambayeque and La Libertad participated in an online survey, providing insights into their perceptions and experiences with using ChatGPT for academic purposes. The results from the structural equation model showed that effort expectancy, behavioral intention, and knowledge sharing positively influenced the actual use of ChatGPT. Furthermore, effort expectancy and performance expectancy were found to be determinants of the behavi...