La presente investigación tuvo como objetivo determinar la relación entre el marketing digital y el emprendimiento empresarial en mujeres del distrito El Porvenir 2022, el tipo de investigación fue aplicada, con enfoque de investigación cuantitativo y con un diseño de investigación no experimental de corte transversal y correlacional. La muestra estuvo conformada por 114 mujeres emprendedoras del distrito El Porvenir. Para la toma de información se empleó el cuestionario para el marketing digital con confiabilidad 0.983 y el cuestionario para emprendimiento empresarial con confiabilidad 0.967. La información fue procesada en el software SPSS Ver 26. Como resultado se tiene que el marketing digital está altamente relacionado con el emprendimiento empresarial con un coeficiente de correlacional de 0.950. Se determinó que el marco normativo tiene alta relación con el emprendimie...

The advent of generative artificial intelligence (AI) applications, such as ChatGPT, has significantly impacted various aspects of human life, including higher education. This study explores university students’ attitudes toward ChatGPT, focusing on the cognitive, affective, and behavioral components of attitudes, on the basis of Mitcham’s philosophical framework of attitudes toward technology. A total of 595 university students from six public and private universities in northern Peru participated in an online survey. The results of the structural equation modeling (SEM) analysis revealed that the affective component (β = 0.672***) and the cognitive component (β = 0.260**) positively influence the behavioral component of students’ attitudes when ChatGPT is used. Moreover, the cognitive component (β = 0.931***) positively influences the affective component of students’ attitud...

This article presents a systematic review of the evolution, trends, and research approaches of cybercrime. Cybercrime has become a significant threat in the digital age, affecting individuals, organizations, and societies worldwide. As technology advances and becomes more accessible, criminals have leveraged these tools to conduct illegal activities in cyberspace. The COVID-19 pandemic has further exacerbated this situation, as increased reliance on digital technologies has created new opportunities for cybercriminals. The studies analyzed in this review cover a wide range of topics, from the evolution of attack types and techniques used by cybercriminals to the strategies implemented by organizations and governments to prevent and respond to these threats. Bibliometric analysis by keywords revealed three main research clusters: cybercrime and victimization, machine learning and data min...

This research examines the pivotal role of export market diversification in promoting sustainable economic growth. The primary objective is to analyze how expanding trade activities into new international markets can mitigate dependence on a limited number of trade partners, thereby enhancing economic stability and resilience to global economic fluctuations. The methodology involves a comprehensive literature review and empirical analysis using a range of econometric techniques to evaluate the impacts of diversification on economic performance. Key findings highlight that countries with diversified export markets exhibit greater economic stability, reduced volatility in export revenues, and enhanced capacity to cope with external shocks. The results demonstrate a correlation between export diversification and economic growth, supported by increased innovation, competitiveness, and access...