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Tópicos Sugeridos dentro de su búsqueda.
1
tesis de grado
Publicado 2016
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El objetivo general de esta tesis es determinar la influencia que ejerce el plan de marketing relacional en la fidelización de los clientes del gimnasio America Stronger, Guadalupe 2016 y para ello en primer lugar se realizó un diagnóstico del nivel de fidelización de los clientes de dicho gimnasio, el cual arrojo una insatisfacción en los clientes conllevando esto a que los clientes no sean leales al servicio que ofrece el gimnasio pudiendo acudir a la competencia. En segundo lugar se llevó acabo un diagnóstico y análisis situacional en donde se dieron a conocer tantos los posibles factores externos y también los internos, en donde se plantearon estrategias relacionales y llevándolas a cabo para incrementar el nivel de fidelización dando paso al plan de marketing relacional en la fidelización de los clientes del gimnasio America Stronger, Guadalupe 2016. Por último se evalu...
2
artículo
Publicado 2021
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This paper examines whether compliance with COVID-19 mitigation measures is motivated by wanting to save lives or save the economy (or both), and which implications this carries to fight the pandemic. National representative samples were collected from 24 countries (N = 25,435). The main predictors were (1) perceived risk to contract coronavirus, (2) perceived risk to suffer economic losses due to coronavirus, and (3) their interaction effect. Individual and country-level variables were added as covariates in multilevel regression models. We examined compliance with various preventive health behaviors and support for strict containment policies. Results show that perceived economic risk consistently predicted mitigation behavior and policy support—and its effects were positive. Perceived health risk had mixed effects. Only two significant interactions between health and economic risk w...
3
tesis doctoral
Publicado 2022
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Descargue el texto completo en el repositorio institucional de la Universität Hamburg: http://hdl.handle.net/21.11116/0000-0009-F864-F
4
artículo
Publicado 2018
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Entrepreneurial Intention is commonly attributed to the interaction of cultural values and attitude; however, cultural values vary according to the context in which they are developed. The following study intends to show how Subjective Norms affect intentions of self-employment, as both, a direct factor and mediated through attitudinal values: Perceived Behavioral Control and Desirability, within a cross-cultural framework. A sample of 736 students from four different countries: Spain, Portugal, Mexico and India were used. Results yielded a direct relationship between Subjective Norm and Intention in all countries, except India. When mediated through attitude, the relation becomes stronger, even more when it’s through Desirability, except in Portugal, which the relationship is stronger directly through Social Norms. India does not show a relationship between Perceived Behavioral Contro...
5
tesis de grado
Publicado 2013
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Se presenta una investigación mixta cuyo objetivo fue comprobar la relación entre el nivel socioeconómico, la percepción de barreras, y las aspiraciones educativas y ocupacionales de jóvenes de los últimos años de secundaria de escuelas públicas y privadas de Lima, Perú. A partir del estudio cualitativo, en el que se recogieron las principales barreras que los adolescentes consideraban que tenían para alcanzar sus metas educativas y ocupacionales, se elaboró una escala que permitió medir cuantitativamente estas dificultades. Las correlaciones entre cuatro variables, aspiraciones educativas y ocupacionales, nivel socioeconómico y la percepción de barreras, demostraron los siguientes resultados: 1) Los jóvenes de menor nivel socioeconómico tendían a aspirar a menores niveles de instrucción y a carreras de menor prestigio social, en comparación con sus pares de mayor nive...
6
tesis doctoral
Publicado 2019
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El objetivo del estudio fue en comparar in vitro la fuerza de adhesión de tres resinas: dos resinas fotocurables con su sistema de adhesión y otra sin sistema de adhesión; las tres empleadas en la cementación directa de bráckets metálicos. Se realizó un estudio comparativo y experimental. La muestra lo constituyeron 39 dientes premolares humanos; a dichas muestras se cementaron los bráckets metálicos con las tres resinas; a dos grupos de premolares se le cementaron los bráckets metálicos previo gravado ácido, más un sistema adhesivo y las resinas fotocurables: Transbond XT y Filmagic respectivamente, y al tercer grupo de premolares se cementaron los bráckets pero de forma directa, es decir, luego del gravado ácido no se usó sistema adhesivo alguno, solo la resina fotocurable Ortocem. Se aplicó una fuerza de cizallamiento en sentido oclusal del diente; de arriba hacia aba...
7
tesis de maestría
Publicado 2024
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La presente investigación tiene por objetivo determinar la relación entre el liderazgo femenino y la cultura organizacional de una empresa del sector agrícola de la región Lambayeque en el 2023. La investigación adopta un enfoque cuantitativo, de tipo descriptivo – correlacional, transversal con diseño no experimental, realizado con una muestra probabilística de 132 trabajadores liderados por mujeres en una empresa del rubro agrícola de la región Lambayeque, como técnica principal se ha utilizado la encuesta, los instrumentos de recolección de datos fueron dos cuestionarios, el cuestionario que responde a la variable de liderazgo femenino con 17 preguntas y el cuestionario para la variable de cultura organizacional con 19 preguntas. Se obtuvo como resultados que existe una relación positiva alta (rho = 0.713) y significativa (valor p:0.00 <0.05) entre las variables, lo cual...
8
libro
Publicado 2013
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Peru is the South American country that suffers anaemia the most (matching only Guyana) according to the WHO. It affects more than 50% of preschool children, 42% of pregnant women and 40% of non-pregnant women of reproductive age. These prevalence levels put Peru in a similar situation to most African countries. In spite of the important role of anaemia in Peruvian society, the magnitude of the problem has not been acknowledged in its consequences and costs for the country. Furthermore, the Peruvian state has not developed a systematic policy for fighting anaemia. The aim of this study is to identify and estimate the economic costs for the Peruvian state and economy caused by the current prevalence of iron-deficiency anaemia among adults; to estimate the future economic costs for the Peruvian economy of the current prevalence of anaemia among children and to estimate the costs incurred b...
9
informe técnico
Publicado 2016
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As in other developing countries, Peru’s demographic transition is well underway. Concurrently, women’s labor market participation and employment rates have substantially increased. In this paper we estimate the causal effect that the reduction in fertility rates has on women’s employment using instrumental variables already tested in developed countries—twins in the first birth and the sex composition of the two oldest children. We also analyze the heterogeneity of the effects along three lines: marriage status of the mother, age of the first (second) child, and mother’s level of education. We find strong effects of fertility. According to our results, 27 percent of the total increase in women’s rate of employment between 1993 and 2007 can be attributed to the reduction in fertility rates. This is a considerable magnitude, more than four times as large as the estimate for US...
10
artículo
Publicado 2024
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The purpose of this study is to determine whether the trade liberalization process that Peru began around 2008 has influenced labor demand in line with the expectations of neoclassical theory. Considering Peru’s specificities, it would be anticipated that: 1) employment would increase due to the rise in production and the surge in labor intensity, 2) there would be a redistribution of resources from less competitive sectors to those where Peru has comparative advantages, and 3) there would be a higher generation of employment in sectors predominantly requiring unskilled labor. Using data from the BCRP and Electronic Payroll, it was observed that from 2008 to 2019, there was an increase both of exports and imports with their effects on the production. However, in certain manufacturing areas, especially those aimed at exportation, a stronger correlation between product and employment was...
11
artículo
Publicado 2020
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While there is evidence that ENSO activity will increase in association with the increased vertical stratification due to global warming, the underlying mechanisms remain unclear. Here we investigate this issue using the simulations of the NCAR Community Earth System Model Large Ensemble (CESM-LE) Project focusing on strong El Niño events of the Eastern Pacific (EP) that can be associated to flooding in Northern and Central Peru. It is shown that, in the warmer climate, the duration of strong EP El Niño events peaking in boreal winter is extended by two months, which results in significantly more events peaking in February–March–April (FMA), the season when the climatological Inter-Tropical Convergence Zone is at its southernmost location. This larger persistence of strong EP events is interpreted as resulting from both a stronger recharge process and a more effective thermocline f...
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13
documento de trabajo
Publicado 2024
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This article employs a family of VAR models with time-varying parameters and stochastic volatility (TVP-VAR-SV) to estimate the impact of external financial uncertainty shocks on a set of macroeconomic variables in Peru for the period from 1996Q1 to 2022Q4. The main findings can be summarized as follows: (i) a simple VAR model with stochastic volatility is sufficient to capture uncertainty dynamics compared to TVP-VAR alternatives; (ii) uncertainty shocks have a negative and significant impact on private investment growth in the medium and long term; (iii) the impact on private investment growth is three times greater than that on GDP growth; (iv) uncertainty shocks behave like aggregate supply shocks, leading to an increase in the inflation rate; and (v) uncertainty shocks have stronger effects in scenarios characterized by unfavorable financial conditions.
14
documento de trabajo
Publicado 2025
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This paper examines the evolution of the inflation uncertainty-inflation relationship in seven Latin American countries and the G7 from Q1 1948 to Q4 2023, using the time-varying parameter stochastic volatility in mean (TVP-SVM) model of Chan (2017) and its extension incorporating time-varying mixture innovations (TVP-SVM-TVMI) from Hou (2020). The key findings are as follows: (i) the TVP-SVM model is preferred in 8 out of 14 countries; (ii) inflation uncertainty has been higher in Latin America than in the G7, particularly during the 1980s "lost decade"; (iii) log-inflation uncertainty is more persistent in Latin America; (iv) there is no evidence supporting the hypothesis of Friedman (1977) in any of the countries analyzed; (v) the Cukierman-Meltzer hypothesis (1986) holds, as the uncertainty-inflation relationship is positive and time-varying in all countries; (vi) this relationship i...
15
artículo
Publicado 2021
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Objective: We aim to provide early evidence of mental distress and its associated predictors among adults one month into the COVID-19 crisis in Brazil. Methods: We conducted an online survey of 638 adults in Brazil on March 25–28, 2020, about one month (32 days) cross-sectionally after the first COVID-19 case in South America was confirmed in São Paulo. The 638 adults were in 25 states out of the 26 Brazilian states, with the only exception being Roraima, the least populated state in the Amazon. Of all the participating adults, 24%, 20%, and 18% of them were located in Rio de Janeiro state, Santa Catarina state, and São Paulo state respectively. Results: In Brazil, 52% (332) of the sampled adults experienced mild or moderate distress, and 18.8% (120) suffered severe distress. Adults who were female, younger, more educated, and exercised less reported higher levels of distress. Each i...
16
artículo
Este estudio es una historia social de los inicios de la ciencia moderna en el Perú. Analiza las variables que permitieron, hacia fines del siglo pasado, la emergencia de la investigación científica organizada en instituciones y revistas. Examina asimismo la influencia de criterios extra-científicos, como el Nacionalismo, en los estudios sobre la Verruga y el Mal de Altura. Finalmente, analiza los factores sociales e intelectuales que frenaron el mayor desarrollo de la ciencia en el Perú durante ese período.
17
artículo
Publicado 2023
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Background:Previous studies have shown that multimorbidity is a risk factor for cognitive dysfunction (CD).Type 2 diabetes mellitus (T2DM) and hypertension (HT) are very common risk factors.The association between multimorbidity due to both diseases and CD has been understudied in low and middle-income countries, in which the strength of the association might be stronger. Aim: To evaluate the association between multimorbidity due to T2DM and HT with CD among adults ≥50 years in Tumbes. Materials and methods: A secondary analysis of a population-based cross-sectional study was conducted. The exposure variable was the presence of both T2DM and HT, split into categories: without HT or T2DM, only T2DM, only HT, and with T2DM and HT; whereas CD was the outcome variable, defined as a score ≤26 in the Leganes Cognitive Test. Crude and adjusted generalized linear models were used to estimat...
18
artículo
The aim of this study was to analyze the psychometric properties of the Innovative Behavior Scale (IBS) among 227 Peruvian workers (51.982% male), aged between 22 and 76 years (M = 45.009; SD = 12.046). Content validity was assessed through expert judgment regarding item clarity and relevance, while internal structure was examined using confirmatory factor analysis. Additionally, measurement invariance analysis was conducted across gender and job position, and reliability estimates were obtained for both direct scores (alpha coefficient) and the construct (omega coefficient). Results show the clarity and relevance of IBS items and a stronger empirical support for the unidimensional model, as well as acceptable levels of invariance across gender and job positions. Furthermore, reliability estimates were found to be satisfactory across all measures. In conclusion, the IBS demonstrates adeq...
19
artículo
Publicado 2021
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The recent outbreak of COVID-19 has been devastating for international tourism, adversely affecting destinations, organizations, and local communities. In particular, the crisis highlights the need for local communities reliant on rural tourism to enhance their resilience to the risks simultaneously generated by the pandemic and accelerating impacts of climate change. This is important as the effects of these hazards are intertwined and cannot be treated in isolation. We explore community responses and resilience through case study Quebrada Verde, Peru, a small rural community in the Andes Mountains. Specifically, we report on a qualitative examination involving in-depth semi-structured interviews and focus groups with key informants from the community, supplemented by relevant documentary analysis. Drawing on community resilience and social networks perspectives, we find that the commun...
20
artículo
Publicado 2022
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The COVID-19 pandemic had a strong impact on mental health. Multiple studies report the alarming prevalence of depression, anxiety, and stress-related conditions due to the lockdown measures. Nevertheless, somatization has been an overlooked topic in current literature despite its strong relationship with most mental health conditions. The aim of this study was to describe the prevalence of somatic symptoms and their associated factors in a sample of 3218 undergraduate students from Lima, Peru. A cross-sectional design was carried out. The prevalence of somatic symptoms was measured with the PHQ-15. As predictors of somatic symptom severity, we included psychopathological (depression, anxiety, and stress), psychological (perceived social support, resilience, satisfaction with life, and academic self-efficacy), and sociodemographic (e.g., age, sex, employment status, relationship status, ...
