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1
artículo
This article aims to identify the way in which the Netflix platform demonstrates the concept of television flow in its catalog, based on the analysis of the original content of fiction series released in 2019. It also recognizes some programming strategies and techniques that implements this video streaming platform, considering the implications of big data and recommendation systems. The methodology contemplates qualitative and quantitative techniques and applies an analysis matrix based on a manual coding of 157 original fiction series, with variables such as launch date, origin of production, season number, chapters and total minutes released per season. Among the main findings, it is evident that Netflix achieves a television flow with permanent premieres throughout the year, the launch of content by seasons with full chapters, as well as the election of Friday and the spring season ...
2
artículo
TV News Channels in Peru exists since late nineties. This kind of media appeared as a public necessity because, in that moment, news coverage was coming from TV stations that negotiated its editorial terms with Fujimori and Montesinos. The second TV News Channel in Peru was Canal N (the first -Cable Canal de Noticias- also had negotiated with https Montesinos). This TV station was founded in 1999 and was the only one that presented balanced and impartial approaches to their audience in that time on TV. Since 2010, other channels have emerged, such as Willax TV, ATV+ Noticias, RPP TV and TV Perú 7.3. Recently, Capital TV and Exitosa appeared as an alternative space to present their radio news programmes but in an audiovisual format. Therefore this editorial diversity invites us to analyse in detail their approaches and contents. In this article, we will review the coverage of Rodolfo Ore...
3
artículo
TV News Channels in Peru exists since late nineties. This kind of media appeared as a public necessity because, in that moment, news coverage was coming from TV stations that negotiated its editorial terms with Fujimori and Montesinos. The second TV News Channel in Peru was Canal N (the first -Cable Canal de Noticias- also had negotiated with https Montesinos). This TV station was founded in 1999 and was the only one that presented balanced and impartial approaches to their audience in that time on TV. Since 2010, other channels have emerged, such as Willax TV, ATV+ Noticias, RPP TV and TV Perú 7.3. Recently, Capital TV and Exitosa appeared as an alternative space to present their radio news programmes but in an audiovisual format. Therefore this editorial diversity invites us to analyse in detail their approaches and contents. In this article, we will review the coverage of Rodolfo Ore...
4
artículo
Publicado 2021
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Ecuador TV, launched in 2007, was the first public television channel in the history of Ecuador. As time went by, it was setting up as Rafael Correa’s spokesperson until the end of his term of office in 2017. Correa took several measures in order to ensure the control of news media and favor his staying in power. Following this strategy, he increased the number of state-owned and confiscated media outlets, although Ecuador TV became the most determining due to its geographical scope and audience. This article aims to show the significance of Ecuador TV as means of propaganda through both the description of political, juridical and media contexts, and a relevant case study based on a detailed content analysis of news programs covering the three presidential campaigns that took place during Correa’s term of office. We use both quantitative and qualitative methods taking in consideratio...
5
tesis de grado
This report is the result of a professional retrospective of more than 30 years of constant experiences through which destiny wide fields of communication, from production for the media, the development of successful national and international television projects, the realization of events with high media impact, the development of the communications from social projects for the economic improvement of rural Amazonian communities to the communicational coordination for a project for international cooperation with the migrant community. The work experiences that I describe made me know the whole country and took me beyond our borders and showed the success achieved in the different programs, projects and jobs that I execute and design, being able to use what I learned in my time at university with criteria. I am very grateful and I consider myself fortunate to have been able to get to kno...
6
artículo
Publicado 2025
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La comunicación digital por medio de los dispositivos móviles evoluciona constantemente, tal es así que los cibernautas diariamente reciben cantidad de información a través de los medios digitales. Esto se ve reflejado cuando se tratan de hechos noticiosos que tiene la atención de todo un país, como es el caso del golpe de Estado efectuado por el presidente de la república Pedro Castillo, en las cuales la cobertura informativa por parte del noticiero de la televisora estatal en su canal de Youtube, cumplió con brindar una información objetiva, libre de censura en las cuales los internautas pudieron interactuar libremente. El objetivo fue el identificar cómo fue la cobertura durante el día en que el presidente Pedro Castillo Terrones intentó dar un golpe de Estado y las 48 horas posteriores, la metodología empleada es a través de un enfoque cualitativo, cuyo instrumento par...
7
artículo
In the area of specialized news reporting, fashion occupies an increasingly role. The demand of the next media professional requires knowledge, deepening and practice to offset the presence of interested and intruder sources, which annul the role of the Fashion Journalist. This investigation is based on aspects like the lack of fashion specialized journalists formation, the lack of quality inside the journalistic texts and also the perspectives of new companies and work inside the Fashion Communication sector. The content analysis based on the VAP Tool (Value Added Journalism) that measures the quality of the information and also the making of personal interviews directed to specialized fashion sources that composes the methodological corpus of the investigation.
8
artículo
This article aims to identify the way in which the Netflix platform demonstrates the concept of television flow in its catalog, based on the analysis of the original content of fiction series released in 2019. It also recognizes some programming strategies and techniques that implements this video streaming platform, considering the implications of big data and recommendation systems. The methodology contemplates qualitative and quantitative techniques and applies an analysis matrix based on a manual coding of 157 original fiction series, with variables such as launch date, origin of production, season number, chapters and total minutes released per season. Among the main findings, it is evident that Netflix achieves a television flow with permanent premieres throughout the year, the launch of content by seasons with full chapters, as well as the election of Friday and the spring season ...
9
artículo
“Águila Roja”, Globomedia’s TV series broadcasted by the Spanish public national wide television TVE (Televisión Española), has been turned into an interesting audience phenomenon in the last years in Spain; that’s the reason why it has been made a distributive audience research, a way to make inquiries about this TV series evolution from February 2009 to January 2012 with audience’s average, golden minute and share data comparisons by seasons and episodes. At the same time this information has been set in the environment in which the episodes were broadcasted to get a global wide vision.
10
artículo
Examining the Factors Affecting the Selection of the Recreation Activity Type of University Students
Publicado 2021
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This research was conducted to determine the recreational activity choices of the students studying at various faculties of the university. The main purpose of this study is to determine the factors that affect the selection of recreational activity of university students. A total of 156 students, 98 female and 58 male, studying at various faculties in İzmir Universities, participated in the survey. As the data collection tool, “Personal Information Form” and the scale made by Arslan (2010 and 2012) to measure the factors affecting the selection of the recreational activity type were used. The data obtained were analyzed by using the SPSS 23 program. “T-test”, “ANOVA” and “Tukey post hoc” tests were used to obtain statistical results. “Guidance” sub-dimension mean score values and “general scale” mean score values were higher in women than men (p<0.05). “P...
11
artículo
Examining the Factors Affecting the Selection of the Recreation Activity Type of University Students
Publicado 2021
Enlace
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This research was conducted to determine the recreational activity choices of the students studying at various faculties of the university. The main purpose of this study is to determine the factors that affect the selection of recreational activity of university students. A total of 156 students, 98 female and 58 male, studying at various faculties in İzmir Universities, participated in the survey. As the data collection tool, “Personal Information Form” and the scale made by Arslan (2010 and 2012) to measure the factors affecting the selection of the recreational activity type were used. The data obtained were analyzed by using the SPSS 23 program. “T-test”, “ANOVA” and “Tukey post hoc” tests were used to obtain statistical results. “Guidance” sub-dimension mean score values and “general scale” mean score values were higher in women than men (p<0.05). “P...
12
artículo
Publicado 2024
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This study delves into the realm of marketing by examining the uses and gratifications of ‘Yo soy Betty, la fea’ from a female perspective, given its status as Netflix Peru's top show for 54 weeks. The primary objective is to identify the needs it fulfills for young women and analyze the gratifications it provides. The methodology employed is qualitative, involving data collection through semi-structured interviews with 20 female consumers of the series, subsequently coded using ‘Atlas.ti’. The results of this study reveal that ‘Yo soy Betty, la fea’ effectively caters to a diverse array of marketing needs within its audience. The cognitive need strengthens the understanding of the plot. The affective need enables emotional connections with characters and situations. The social integration need is fulfilled through interaction with family and friends during viewing. The need ...
13
El objetivo de este trabajo de investigación se enfoca en la influencia de la Televisión, la cual lo simplificaremos en adelante como TV; como una fuente de fácil acceso en infantes pues en la mayoría de casas está presente y no necesita de destrezas complicadas para recepcionar la información. Por este motivo que la TV influye de manera activa y que según la dirección que tome puede darse de manera negativa o positiva, es relevante estudiar estas influencias, con la finalidad de manejar lo dañino para suscitar lo valido de la cartelera televisiva. La problemática se centraliza sobre los daños que origina un dispositivo como la televisión introducido en la sociedad con mucha importancia la misma que como medio de enseñanza no está centralizada necesariamente en el correcto uso de lo que informa, sucede al revés, día a día se vuelve una herramienta distorsionadora de la f...
14
artículo
Publicado 2021
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Objective: To assess whether the prevalence of low physical activity levels and time spent watching TV differ depending on glycemia status. Methods: A secondary analysis using data from a population-based study was conducted. Two were the outcomes: physical activity levels, derived from the International Physical Activity Questionnaire, and sitting time watching TV. The exposure was glycemia status, defined based on results of the oral glucose tolerance tests (OGTT): euglycemia, dysglycemia, and T2DM. The T2DM group was further split into: aware and unaware of T2DM diagnosis. Prevalence ratios (PR) and 95% CI were reported using Poisson regression models. Results: Data of 1607 individuals, mean age 48.2 (SD: 10.6) years, 809 (50.3%) females, were analyzed. Dysglycemia and T2DM was present in 16.9% (95% CI: 15.1%–18.8%) and 11.0% (95% CI: 9.5%–12.6%) of participants, respectively. A t...
15
artículo
Publicado 2019
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Considering the proliferation of negotiations around global televi- sion formats, this research demanded understanding specific relationship be- tween media and music in “The Voice Brasil Kids 2018”. The purpose was to understand how the gestuality evidences gap between the children’s feature of talent show and the meanings implemented in previously determined perfor- mances. This qualitative study (with bibliographic research, content analysis, structural analysis, analysis for the viability of the essence) presents argu- ments about aspects that involve productions in format and is established by the analysis bias that recognizes the gesture as an element of communication with significant impact on the technically mediated performance. Finally, this research pointed out that the gap between the child specificity of the program and the gestures implemented in previously determined...
16
artículo
Publicado 2013
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Exposure to television advertising promoting unhealthy food consumption may increase overweight and obesity risk in children. Objectives: To determine the influence of Peruvian television advertising and consumption of unhealthy foods in 4th to 6th grade children. Design: Descriptive cross-association. Setting: Educational Institution No. 7072, Villa El Salvador, Lima, Peru. Participants: Schoolchildren aged 9 to 12 years. Interventions: Two previously validated tests were applied to 120 students of both sexes who attended classes and whose parents had signed informed consent. Main outcome measures: Time watching TV and unhealthy food consumption. Results: Students watched TV more than 7 hours per day (DS 1.17) average. Most popular programs were those directed to over 14 year-old public. Most unhealthy foods advertised and purchased were biscuits and sugary drinks. Significant associati...
17
tesis de grado
Publicado 2022
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El avance de la web y el nacimiento del periodismo ciudadano han dado paso a un tipo de usuario que produce y consume al mismo tiempo, denominado prosumidor. Este nuevo personaje ahora prolifera la web y distribuye contenido noticioso. Es capaz de ganar tanta popularidad que se vuelve un referente y es contratado por los medios de comunicación. Esta investigación tiene como objetivo definir si los prosumidores siguen un proceso de producción de contenido noticioso similar al de los periodistas. Para esto, el marco teórico alberga conceptos como prosumidor, bloguero, periodismo ciudadano, ciberperiodismo y web. Se han realizado entrevistas a prosumidores generadores de contenido noticioso muy conocidos: Jaime Serra (“Argolla TV”), Gerardo García (“El Cacash”) y Marisol Cuéllar (“Una Politóloga”). Se concluye que los prosumidores no replican el proceso de producción de ...
18
artículo
“Águila Roja”, Globomedia’s TV series broadcasted by the Spanish public national wide television TVE (Televisión Española), has been turned into an interesting audience phenomenon in the last years in Spain; that’s the reason why it has been made a distributive audience research, a way to make inquiries about this TV series evolution from February 2009 to January 2012 with audience’s average, golden minute and share data comparisons by seasons and episodes. At the same time this information has been set in the environment in which the episodes were broadcasted to get a global wide vision.
19
artículo
We present this new edition with the pleasant new that our journal has been accepted for inclusion in SCOPUS. We observe that researchers feel some concern for the innovative elements in the world of communication, but also for the universal communication themes as it is seen at all times. Innovative trends, with technological roots, must be known, and adopted to the extent that they contribute to the improvement of all actors of communication and ultimately of the whole society. And in that digital environment, we notice the presence of universal issues. Transmedia storytelling of TV series and at the same time how power or cultural identities are reflected in them, brings our attention. Fashion films are explored, as new advertising formats, and the gender vision that is transmitted in the messages expresses great concern.
20
artículo
We present this new edition with the pleasant new that our journal has been accepted for inclusion in SCOPUS. We observe that researchers feel some concern for the innovative elements in the world of communication, but also for the universal communication themes as it is seen at all times. Innovative trends, with technological roots, must be known, and adopted to the extent that they contribute to the improvement of all actors of communication and ultimately of the whole society. And in that digital environment, we notice the presence of universal issues. Transmedia storytelling of TV series and at the same time how power or cultural identities are reflected in them, brings our attention. Fashion films are explored, as new advertising formats, and the gender vision that is transmitted in the messages expresses great concern.
