In the area of specialized news reporting, fashion occupies an increasingly role. The demand of the next media professional requires knowledge, deepening and practice to offset the presence of interested and intruder sources, which annul the role of the Fashion Journalist. This investigation is based on aspects like the lack of fashion specialized journalists formation, the lack of quality inside the journalistic texts and also the perspectives of new companies and work inside the Fashion Communication sector. The content analysis based on the VAP Tool (Value Added Journalism) that measures the quality of the information and also the making of personal interviews directed to specialized fashion sources that composes the methodological corpus of the investigation.

El proyecto Teón XXI se propone crear recursos digitales en red sobre coeducación en centros educativos de Andalucía. El diseño metodológico contempla la creación de instrumentos de medición y seguimiento online para la integración de la cultura de género en la escuela, la creación de una red temática de profesores de coeducación mediante la selección de centros-caso y la difusión a través de Internet por redes sociales y medios de comunicación para informar sobre las prácticas coeducativas de los centros participantes de Educación Secundaria Obligatoria. De momento sigue en desarrollo y no se cuenta con resultados definitivos.

In the area of specialized news reporting, fashion occupies an increasingly role. The demand of the next media professional requires knowledge, deepening and practice to offset the presence of interested and intruder sources, which annul the role of the Fashion Journalist. This investigation is based on aspects like the lack of fashion specialized journalists formation, the lack of quality inside the journalistic texts and also the perspectives of new companies and work inside the Fashion Communication sector. The content analysis based on the VAP Tool (Value Added Journalism) that measures the quality of the information and also the making of personal interviews directed to specialized fashion sources that composes the methodological corpus of the investigation.

In an international scenario of political crisis, and with democracies weakened by the impact of populism and disinformation, the Russian invasion of Ukraine in 2022 provides a new scenario for the reactivation of war propaganda strategies. This article analyzes the digital discourse of President of Ukraine Volodymyr Zelensky on Telegram—a messaging network that favors one-way communication, immediacy, and access to communities of followers—in terms of war propaganda during the first year of the conflict, focusing on variables such as propaganda functions and techniques, the representation of the leader and the enemy, or the use of national symbols. The data-gathering technique is content analysis, which is applied to the study of the 2,075 publications made by the Ukrainian leader in the period analyzed (February 24, 2022-February 23, 2023). Results indicate a strategic orientation ...

The influencer, considered a key asset in the strategy for online communication (Pérez-Curiel and Clavijo-Ferreira, 2017), causes a loss of control over the strategic decisions of fashion brands due to their independence in developing actions (Díaz, 2017). In order to describe to what extent, the influencer enhances the brand identity and the change in strategy trend in the sector, a triple-focus comparative content analysis methodology is designed (Silverman, 2016; Krippendorff, 2004). It analyzes the Instagram accounts of three international renowned luxury firms such as Gucci, Loewe and Margiela (total posts n1 = 3756 and specific posts n2 = 240) and develops a panel of experts (n3=6) aimed at specialized professionals and academics. The results indicate how the values ​​and corporate image of the brands are affected by the ego-personal discourse of these influence profiles.

The influencer, considered a key asset in the strategy for online communication (Pérez-Curiel and Clavijo-Ferreira, 2017), causes a loss of control over the strategic decisions of fashion brands due to their independence in developing actions (Díaz, 2017). In order to describe to what extent, the influencer enhances the brand identity and the change in strategy trend in the sector, a triple-focus comparative content analysis methodology is designed (Silverman, 2016; Krippendorff, 2004). It analyzes the Instagram accounts of three international renowned luxury firms such as Gucci, Loewe and Margiela (total posts n1 = 3756 and specific posts n2 = 240) and develops a panel of experts (n3=6) aimed at specialized professionals and academics. The results indicate how the values ​​and corporate image of the brands are affected by the ego-personal discourse of these influence profiles.

The Royal Household is probably the highest institution of the State as a monarchical system. In this sense, it is worth questioning how these organizations have managed communication with their public of interest during a crisis such as the temporary period of pandemic and post-pandemic, where the World Economic Forum states that it is a time of restart where a great social and economic restart is necessary. The main objective of this work is to know the institutional behavior of the British and Spanish Royal Houses through their respective Twitter accounts to determine convergences, synergies, and communicative styles in the digital environment. All this looking for the keys to the strategic management of the relations of both institutions with their citizens. A quantitative methodological design was established, based on content analysis (Kripendorff's alpha coefficient=0.852) on a co...