Editamos nuestro tercer número en un entorno Covid. En diciembre cumplimos veinte años de vida como revista académica especializada en temas de Comunicación, y es grato comunicarles que la Revista de Comunicación se encuentra en el cuartil Q2, en los rankings de SJR y REDIB. El reconocimiento avala la calidad que, como revista científica, vamos adquiriendo en cada edición semestral. Y es importante señalar que esta calidad es producto del trabajo de todos los actores que intervienen en su publicación. Está la batuta del Consejo Editorial, la orientación del Consejo Consultivo, la investigación de los Autores, y la evaluación de los Revisores. ¡Gracias a Todos!

La comunicación sigue su curso dinámico. El ecosistema digital está cambiando, y cambian los paradigmas de comunicación, en un contexto post pandémico, de un año de guerra entre Rusia y Ucrania, y de una tecnología desafiante, disruptiva. Y los artículos tratan estas temáticas.

Seguimos inmersos en un mundo de la comunicación dinámico, complejo, con riesgos, imprevisible, e innovador. El que haya transformaciones continuas y fenómenos comunicativos nuevos que descubrir y estudiar, por las implicancias que tienen en la sociedad, dota a la Comunicación de un atractivo especial para los investigadores que intentan descifrarlos y comprenderlos.En este número presentamos diez artículos relacionados con el mundo del periodismo, las nuevas narrativas generadas por las redes sociales, la comunicación en las organizaciones, los contenidos televisivos, los saberes digitales, el marketing y la veracidad como principio publicitario.

El mundo de la comunicación es global. Y esa globalización , como factor externo, está influyendo en el desarrollo de una industria de la comunicación cada vez más interconectada a nivel mundial , con menos barreras geográficas , con mayor acceso gracias a la tecnología; y en la innovación constante de productos diversos de carácter general y de otros dirigidos a targets específicos, cuya demanda debe ser atendida globalmente.

We present the second edition of the Revista de Comunicacion included on the Scopus Database. With this guarantee we assume the challenge of maintaining quality and prioritizing the relevant themes of communication, as a changing reality, with essence and social transcendence. The rhythm of change continues. New and emerging technologies like artificial intelligence and virtual reality continue to redefine the field of communication. However they’re not everything. The last forecast from the North American consultancy firm PriceWaterhouse Coopers, “The Global Entertainment-Media Outlook 2018-2022”, predicts that convergence 3.0, connections and trust are trending for this 5 year period. For future success, they say, appropriate technologies, and excellent content, delivered at a cost-effective level will be needed to engage that audience that already relies on m...

We present this new edition with the pleasant new  that  our journal has been accepted for inclusion in SCOPUS. We observe that researchers feel some concern for the innovative elements in the world of communication, but also for the universal communication themes as it is seen at all times. Innovative trends, with technological roots, must be known, and adopted to the extent that they contribute to the improvement of all actors of communication and ultimately of the whole society. And in that digital environment, we notice the presence of universal issues. Transmedia storytelling of TV series and at the same time how power or cultural identities are reflected in them, brings our attention. Fashion films are explored, as new advertising formats, and the gender vision that is transmitted in the messages expresses great concern.

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Revista de Comunicación is celebrating 15 years as an academic publication of the Faculty of Communication at the University of Piura, taking the initiative of embracing the important change to digital communication. With the 16th publication, we are glad to announce two annual editions. Since 2017 it will be published in March and September.

Paraphrasing the book, El mundo es ancho y ajeno, by the Peruvian writer Ciro Alegría, we must say that the current world of communication or the age of information and communication is becoming wider, and that is more hyperconnected, but it is not always suitably. It is a world that will continue transforming itself; those who are in this profession know, with P. Steiger (2016), that the only constant in the sector is the change. We have to assume the “culture of change” and analyze it, understand it, make use of it –experience, risk and innovate–, and manage it; taking into account that the quality content is the key in the media business, as Orihuela (2015) states.

Journalism, media and technology remain united in the innovative and uncertain world of communication. Big Data and data analysis continues to be the area with “greatest growth within Information and Communication Technologies”. Marc Torrent, director of the Center of Excellence in Big Data in Barcelona, registers 53 percent worldwide adoption, and explains that companies that incorporate Big Data and advanced analytics “improve the effectiveness of their decisions, thanks to the ability to understand what their clients want and how to optimize their processes”.

The world of Communication is complex, due to the changing environment in which it is located and, essentially, due to technological disruption and its impact on today's digital society. In this eminently technological context, the ideal use and exploitation of its tools for the benefit of society is of concern. Generally, we accept free access to information in the Internet era, but we are worried about the use of algorithms that give direction to that information, and that is not as plural as it seems; or that it can even be false, without being detected. There are doubts about the quality of information, the privacy of our data and security. Companies, states and audiences are taking measures: Facebook will hide the number of likes of its accounts; Users are more cautious with their data; Google, Facebook and Twitter have been invited by the Federal Election Commission to explore ways...

En la 10a Conferencia Internacional de Revistas Científicas (CRECS – Guadalajara, 10. 2019), se analizaron la visibilidad, el acceso abierto, el impacto, y la difusión de la investigación científica en redes; pero el énfasis especial estuvo en la calidad de los contenidos, en torno al avance científico de las disciplinas a las que nos dedicamos. En el I Seminario Internacional de Procesos editoriales, (Perú, 11.2019), la preocupación de los editores se centró en la calidad de las investigaciones y la ética de los procesos, en los que están involucrados los editores, los autores, los evaluadores, las organizaciones que las sustentan, y las Bases de Datos. Rescatamos de estos encuentros, la calidad y la ética, como elementos vitales en el avance de la investigación en el ámbito de la Comunicación, y como un desafío de la Revista de Comunicación.

This second issue of the year of the Revista de Comunicación is published in a social context in which globally we are living in pandemic conditions, which is affecting not only the health and social field, but also the political, economic, educational, and of course that of communication. Communication has run its course in an unusual confinement environment and is experiencing an acceleration of the digital transformation process that was already developing. The data, although partial, shows us the first semester with mixed results. We notice that the coronavirus crisis has substantially increased the consumption of news in digital media and social networks, however, trust in the media is more than twice the level for social networks; the value of the media is recognized, but the cyclical downturn in the economy is hurting every publishers (Reuters, 2020). Other sectors, on the other ...

The long-awaited post-COVID-19 stage is still unreachable and we are still in uncertain times. A year into the pandemic, we believe that it is time to assume the so-called "new normality", or better yet, to propose strategies that allow the development of communication in this new reality. It is important to remember that change is a constant in communication and that communication continues to be key, but it must be prepared for innovation.

Evolución, migración, cambio,  son términos frecuentes, aplicados a los medios de comunicación, a la información y a la comunicación en la presente década y en consecuencia también a los protagonistas  de ese cambio, a los informadores. Toca a los profesionales de la información, ante ese  cambiante escenario de la información pública,  reinventarse, adaptarse a las nuevas formas de generación de contenidos, a las nuevas necesidades del público, a las nuevos modos  de consumo de información y de entretenimiento. Y no olvidar que el periodismo sigue siendo clave en la sociedad actual, independientemente del soporte y las tecnologías  en que llegue al público; que seguirán siendo atractivas y novedosas.

En el Mundo de la Comunicación, la transformación es constante. La comunicación digital ofrece nuevos medios y  nuevos servicios de información y entretenimiento, que conforman  los comportamientos de los usuarios. Sin embargo,  en ese cambio acelerado  no podemos olvidar  los fines de la comunicación, ni la importancia de la persona como principio y fin de la misma.

Estamos en una etapa de cambios y la comunicación no sólo los refleja, sino  que con los nuevos medios también protagoniza esta transformación. En este  número de la revista intentamos  analizar algunos de estos nuevos desafíos, con la alerta puesta en  la esencia de la profesión informativa y de la comunicación

The pandemic has marked a milestone in the contemporary world at a global level. We are now in a post-pandemic stage, two years after COVID 19, where all facets of political, economic, and social life, as well as interactions within them, have been influenced and will continue to change in line with the new reality. Native pandemic factors like digital technology advance- ments, remote employment, and remote learning, which will become a crucial alternative fac- tor, will continue to accelerate at a rapid rate.

We present the second edition of the Revista de Comunicacion included on the Scopus Database. With this guarantee we assume the challenge of maintaining quality and prioritizing the relevant themes of communication, as a changing reality, with essence and social transcendence. The rhythm of change continues. New and emerging technologies like artificial intelligence and virtual reality continue to redefine the field of communication. However they’re not everything. The last forecast from the North American consultancy firm PriceWaterhouse Coopers, “The Global Entertainment-Media Outlook 2018-2022”, predicts that convergence 3.0, connections and trust are trending for this 5 year period. For future success, they say, appropriate technologies, and excellent content, delivered at a cost-effective level will be needed to engage that audience that already relies on m...

We present this new edition with the pleasant new  that  our journal has been accepted for inclusion in SCOPUS. We observe that researchers feel some concern for the innovative elements in the world of communication, but also for the universal communication themes as it is seen at all times. Innovative trends, with technological roots, must be known, and adopted to the extent that they contribute to the improvement of all actors of communication and ultimately of the whole society. And in that digital environment, we notice the presence of universal issues. Transmedia storytelling of TV series and at the same time how power or cultural identities are reflected in them, brings our attention. Fashion films are explored, as new advertising formats, and the gender vision that is transmitted in the messages expresses great concern.