Tópicos Sugeridos dentro de su búsqueda.
Tópicos Sugeridos dentro de su búsqueda.
1
tesis de grado
Publicado 2020
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El presente trabajo analiza al youtuber e influencer Kenrovlogs con la finalidad de explicar las interacciones con sus seguidores en Youtube e Instagram. Se describirán las características narrativas de sus videos que funcionan como detonante de las interacciones con sus fans, se explicarán las formas de interacción digital que surgen entre él y sus seguidores a partir de la publicación de estos vlogs; finalmente se identificará el perfil de los usuarios peruanos que consumen y se fidelizan a sus vlogs. La investigación sigue un diseño cualitativo, se empleará la técnica de entrevista semiestructurada al youtuber Kenrovlogs, realizando preguntas abiertas sobre su canal, sus vlogs, su personaje y la interacción que tiene con sus seguidores. Asimismo, se realizará un análisis de contenido de los vlogs del mencionado youtuber, estableciendo categorías por temática, tales com...
2
capítulo de libro
Publicado 2019
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Un niño de siete años me comentó: “Si Youtube fuera un planeta, yo viviría ahí”. A partir de la aproximación que hemos tenido con mi equipo de investigación a niños y adolescentes para analizar su acercamiento, devoción y consumo intensivo de Youtube, nos quedó la duda de qué hacen en esta plataforma y quiénes de ellos se consideran youtubers. Aquí haremos una introducción de lo que es el fenómeno youtuber y Youtube en general, y luego comentar lo que hemos estado investigando. El plan es responder las siguientes preguntas: ¿qué es Youtube?, ¿qué es ser youtuber?, ¿existen o no los niños y adolescentes youtubers? y, de ser así, ¿quiénes son y qué aprenden en la práctica de creación de videos?
3
Publicado 2016
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La presente monografía tiene como finalidad descubrir como YouTube ha cambiado la forma de ver productos audiovisuales creando una nueva televisión la cual se perfila como la opción más extendida en los próximos años ante la posibilidad de desplazar a la televisión tradicional que todos conocemos. Específicamente, abarcaremos el trabajo investigativo en la evolución de la plataforma de videos más popular en la actualidad, YouTube, y como ésta ha logrado una consolidación importante en el internet global. Por ello se ha establecido una metodología la cual emplea una técnica cualitativa que consiste en el análisis del medio digital YouTube y sus respectivas características tanto comparativas como sobresalientes respecto a otros medios digitales. Además, se ha empleado la técnica documental o bibliografía en donde se recopila información de libros digitales, revistas dig...
4
artículo
Publicado 2022
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The article analyses the inclusion of YouTubers and Instagrammers in international audiovisual production. It shows the progressive introduction of these figures in popular consciousness through the cultural map drawn by current film productions. A quantitative and qualitative content analysis was carried out on 1738 audiovisual productions that included the terms YouTuber or Instagrammer in the title or as a keyword. We accessed all the stories with these figures as subjects through IMDb to find out the number of productions, the progressive growth and the different audiovisual genres which portray them. Through an analysis of keywords, synopses and specialized reviews, it has been possible to determine the features of these new communicators as reflected by fiction films. The results show the weight of the negative characteristics in their personalities and performances, the absence of...
5
otro
Publicado 2018
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Cada minuto se suben a YouTube más de 300 horas de video, muchas de las cuales son producidas enteramente por niños. Conversamos con Laura León, investigadora de la Universidad de Lima, sobre este fenómeno.
6
artículo
Publicado 2019
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This research aims to understand the routine practices and use of audiovisual content from the venezuelan youtuber DrossRotzank by members of his fan club in Lima, Perú. Therefore, the main objective is to analyse why the peruvian fans like to see the content produced by DrossRotzank. To solve this question, digital ethnography was used to analyze publications in social networks, chat rooms, images, videos, and six interviews with outstanding fans who narrated their preferences for the horror genre and paranormal or strange situations that appear in the audiovisual content. Among the findings we learned the fans share the cult for the contents of the youtuber, through a digital social world composed by several social networks and digital platforms where the participants converge. This study analyzes the reasons why the fans have formed a comm...
7
artículo
Publicado 2019
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This research aims to understand the routine practices and use of audiovisual content from the venezuelan youtuber DrossRotzank by members of his fan club in Lima, Perú. Therefore, the main objective is to analyse why the peruvian fans like to see the content produced by DrossRotzank. To solve this question, digital ethnography was used to analyze publications in social networks, chat rooms, images, videos, and six interviews with outstanding fans who narrated their preferences for the horror genre and paranormal or strange situations that appear in the audiovisual content. Among the findings we learned the fans share the cult for the contents of the youtuber, through a digital social world composed by several social networks and digital platforms where the participants converge. This study analyzes the reasons why the fans have formed a comm...
8
artículo
Publicado 2024
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This work analyzes the new visual conventions on YouTube used by content creators with the aim of determining the editing techniques and resources they employ and comparing their techniques with the conventional rules of film editing. The initial hypothesis is that YouTubers have departed from the rules of classical film editing and have created their own editing code on YouTube. To study and demonstrate this phenomenon, the testimonies and videos of various lifestyle-themed content creators on YouTube are taken as the subject of analysis. The results conclude that the new creators of digital audiovisual content have developed their own editing approaches inspired by the emerging audiovisual trends of social media.
9
artículo
El texto completo de este trabajo no está disponible en el Repositorio Académico UPC por restricciones de la casa editorial donde ha sido publicado.
10
tesis de grado
El surgimiento de Internet transformó todo el panorama cultural haciendo posible la aparición de nuevos entornos y agentes que antes hubieran sido inimaginables fuera de espacios como escuelas y museos. Dentro de este contexto se encaja la presente tesis cuyo propósito es estudiar a estos nuevos agentes de la cultura: los youtubers culturales, desde la óptica de la mediación cultural, una teoría concebida para el entorno museal pero que esta investigación ha demostrado puede adaptarse al mundo digital. Para ello se consideró conveniente realizar una investigación de tipo cualitativa con un alcance exploratorio-descriptivo la cual posibilitó identificar las características y particularidades de los youtubers culturales, destacando su especialización profesional en el tema de sus videos, el uso de la mediación de contenido, la predilección por la finalidad interpretativa, as...
11
artículo
Publicado 2022
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This study addresses the experiences of young Mexican users with YouTube’s recommendation algorithms. It seeks to determine if they are subordinated to algorithmic governance or if, on the contrary, they are capable of developing some tactics to resist algorithmic power through their agency. It uses a qualitative methodology based on focus groups and shows that users are not entirely subordinated to the platforms. Their possibilities of agency vary depending on the different technological appropriations of the platform, the intuitive theories about the ways in which these operate, the ability to dodge algorithmic distortions, and the resources to evaluate the quality of the information offered. As a result, the study identifies the specific skills that constitute algorithmic literacy.
12
artículo
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13
artículo
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14
artículo
Publicado 2024
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Currently, there is a great demand for online courses on platforms such as Coursera, Domestika, among others. This growth has increased since the Covid-19 pandemic. Therefore, this study analyzes the perceptions of young university students between 20 and 30 years of age from the Faculty of Communications of a private university in Lima, Peru, to understand what the elements of purchase decision in the advertising communication of the Domestika e-learning platform through pre-roll content on YouTube are. The approach of the study is qualitative with a case study design. Sixteen semi-structured interviews were conducted with university students who use the YouTube platform as an educational, entertainment, etc. tool. Accordingly, the purchase decision components were determined: the quality of the teachers, the self-improvement discourse, and the online proposal in pandemic.
15
artículo
Publicado 2023
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Since the implementation of the first bike paths in Bogotá, Colombia, at the beginning of the 2000s, the bicycle progressively became a mobility alternative to mass transportation. Although road corridors are often a scene of conflict and chaos, they are also places of expression that show the ways of life in the city right where displacements take place. This reflection article seeks to review some videographic expressions that narrate the city from the bicycle tours that are published on YouTube. These creations build values and representations of the city from creativity, play and playfulness; and, in turn, demonstrate narrative and affective appropriations of urban space
16
artículo
Publicado 2023
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Since the implementation of the first bike paths in Bogotá, Colombia, at the beginning of the 2000s, the bicycle progressively became a mobility alternative to mass transportation. Although road corridors are often a scene of conflict and chaos, they are also places of expression that show the ways of life in the city right where displacements take place. This reflection article seeks to review some videographic expressions that narrate the city from the bicycle tours that are published on YouTube. These creations build values and representations of the city from creativity, play and playfulness; and, in turn, demonstrate narrative and affective appropriations of urban space
17
artículo
Publicado 2023
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The objective of this article is to explore the communities generated on YouTube by content creators on complementary and alternative medicine (CAM). Through graph theory, visual network analysis and a broad overview of the content of selected channels, communities are examined to assess their strength as a community in terms of their degree of connectedness and density. Strong communities are composed of individuals who spread the word about the same topic and viewpoint, acting as one block. Results showed that content creators who promote CAM on YouTube have small and weak communities; in contrast, content creators related to scientific dissemination, who are against CAM, have built strong communities.
18
artículo
Publicado 2023
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YouTube is a space for the dissemination of languages. In this article, we study the discourses on the teaching and learning of Aymara on the social network called YouTube, in videos created by institutions, independent groups and users in general in Bolivia. For this purpose, a discursive analysis of the comments made by cybernauts or followers is carried out. The research concludes that this is a case of linguistic activism in social networks, which is valued by their followers, while transmitting criticisms based on linguistic ideologies about language and its use.
19
artículo
Publicado 2018
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The purpose of this communication is to show the measurements made to the discursive analysis of the users who participated in the debate on the Catalan conflict in 2017, after the referendum held the same year and its incidents on YouTube. The theoretical line is based on the arguments of online participation, discursive semiotics in digital platforms, cultural convergence, YouTube's influence on society and the power of postmodernism, as well as understanding that the network is a meeting point for those who want to exhibit and watch a video, but also look for information of different types in the range of possibilities of format and style of audiovisual production. The methodological technique is a global sample in which the expressions that participate in behaviors and interactions oriented to emotional, cognitive, social and cultural inferences grouped in the analysis units whose re...
20
artículo
Publicado 2022
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The flow of information arises day by day through the Internet in a continuous way thanks to the constant interactions between users, these interactions present feelings that can be positive or negative. This helps social media content creators a lot to understand how useful what they do is for their followers, and if these are a large number, an analysis done by a single person is not enough. For this, it is necessary to use tools that operate with large amounts of data, such as BERT, which is a model that helps analyze sentiments and classify comments based on what one of them expresses. In this work, this model will be used for the classification of YouTube comments and the classification of videos on this same platform, evaluating these videos according to their content and helping viewers to choose the videos if they help them concerning what is expected. find searching. This work w...
