Comedian Ángel Martín edits and presents the Informativo matinal para ahorrar tiempo (IMPAT), a daily two-minute audiovisual newscast distributed on major social networks, with a daily audience of around one million views. This format has generated a community of followers who expand its original content by creating mimetic sector-specific news programs. This study analyzes the thematic agenda and stylistic features of the IMPAT, as well as the news programs developed by its followers. The results show a predominance of soft news and non-news content, as well as the presence of narrative traits characteristic of infotainment. The followers expand the IMPAT by creating their own news programs, also focused on soft news and with similar styles. Thus, IMPAT stands out as an alternative newscast around which a unique informational fandom has been consolidated, with content generated by its...

The objective of this article is to explore the communities generated on YouTube by content creators on complementary and alternative medicine (CAM). Through graph theory, visual network analysis and a broad overview of the content of selected channels, communities are examined to assess their strength as a community in terms of their degree of connectedness and density. Strong communities are composed of individuals who spread the word about the same topic and viewpoint, acting as one block. Results showed that content creators who promote CAM on YouTube have small and weak communities; in contrast, content creators related to scientific dissemination, who are against CAM, have built strong communities.

This paper analyses the evolution of the electoral use of Instagram in Spain, from its origins as a political communication channel to its current consolidation. A content analysis of eleven variables is applied to the formal, spatial, personal, thematic-discursive and interactive dimensions of the activity carried out on this social network by the candidates for the presidency of the Spanish Government of the parties that ran with the highest vote expectations in the General Elections of December 2015, June 2016 and April and November 2019 (571 posts). The results show the consolidation of Instagram as a political communication tool and the growing interest of the parties in it, as well as the increasing importance of short videos as a format. The electoral use of this social network is carried out with an increasingly mobilising intention, as evidenced both by the themes chosen and, ab...