El objetivo de la propuesta que se presenta continuación es la de implementar un sistema tecnológico que permita a distintos usuarios ingresar a la plataforma y visualizar quiénes son los alumnos candidatos a desertar según sus características ya identificadas, y a raíz de este acto presentar posibles soluciones al estudiante que logren la retención de los estudiantes. La metodología aplicada es descriptiva propositiva, debido a que esta se encuentra fundamentada en la necesidad existente en una institución y al identificar la problemática, investigarla y generar reportes. Se presenta a continuación una propuesta para superar la problemática actual y las deficiencias que se encontraron. La población con la que se trabajó están conformadas por los estudiantes de la Universidad Peruana Unión de la sede Lima, filial Tarapoto y filial Juliaca que se matricularon durante los a...

649 clientes abandonaron una institución universitaria, en solo un periodo se dejó de percibir un ingreso aproximado de 850,080.00 soles. Con el objetivo de develar cuál es la intención de retorno de los clientes y con el uso de la métrica Net Promoter Score se realiza un estudio exploratorio, documental, encontrando que de la cobertura de estudio el 69.95% no retornó a la institución; además, se identificó que el 36.84% son clientes detractores, 32.83% pasivos y promotores 30.33%; es decir, el mayor porcentaje son clientes insatisfechos capaces de dañar la imagen de la institución; por ello, la importancia de crear programas para incrementar la intención de retorno, abriendo paso a futuras investigaciones que permitan medir los resultados de programas aplicados.

Within the educational context, mathematics is one of the areas that contributes to the development of logical skills and analytical abilities in students. Mastering these skills allows for greater accessibility to understand various fields of study such as engineering, science, technology, among others. Therefore, it is important for educational institutions to intervene proactively, promoting a practical approach in the teaching of mathematics. Although educational institutions have promoted good interaction between teachers and students for better learning, this situation was subject to change due to the arrival of the pandemic; the rapid transition to virtual environments affected the quality of mathematics education due to the lack of good resources. In this context, the research question arises: are students satisfied with the learning modality through virtual environments? To answ...

The study proposes to create and evaluate the validity and reliability of a scale that allows us to measure the usability of web pages for electronic commerce called USAWEB (web usability), the referred scale is composed of 10 items which makes it an easy-to-apply instrument. The pilot test consisted of 422 participants who reported making purchases online. The items were formulated after having carried out an exhaustive review of the literature to later be evaluated by experts who guaranteed the content of the construct. Exploratory and confirmatory factor analyzes were applied to evaluate the proposed model, the results revealed a one-dimensional scale with a good fit of the model that met all the CMIN, DF, CMIN/DF, CFI, SRMR, RMSEA and PClose indicators satisfactorily. In this way, this scale allows the authors to provide the scientific and business community with a reliable instrumen...

The study proposes an instrument to evaluate teaching performance in virtual environments (E-Teach Performance), identifying 17 items, which makes it an easy-to-apply instrument for evaluating teacher performance that provides online teaching. The pilot test consisted of 222 participants who belong to a sector of working adult students who stated that they were enrolled during the first semester of 2021. The items were formulated after having carried out an exhaustive review of the literature to later be evaluated by experts who guaranteed the content of the construct. Exploratory and confirmatory factor analysis were applied to evaluate the proposed model, the results allowed to know a scale of two dimensions which were called: (1) Virtual Teaching Collaboration and (2) Virtual Teaching Accompaniment. The statistical analyzes showed a good fit of the model; in this way, this scale allow...

The study proposes an instrument to evaluate the work performance of teleworkers (JOPERTE), identifying 19 items, which makes it an easy-to-apply instrument for the evaluation of work performance. The pilot test consisted of 312 participants who stated that they were working in the telecommuting modality. The items were formulated after having carried out an exhaustive review of the literature to later be evaluated by experts who guaranteed the content of the construct. Exploratory and confirmatory factor analyzes were applied to evaluate the proposed model, the results revealed a one-dimensional scale with a good fit of the model that met all the CMIN, DF, CMIN/DF, CFI, SRMR, RMSEA and PClose indicators satisfactorily. In this way, this scale allows the authors to provide the scientific and business community with a reliable instrument to be applied both in future research and to evalua...

The objective of this study is to estimate the level of association between digital skills and job performance in remote work in a developing country such as Peru. A non-probabilistic convenience sampling was applied and it was possible to reach 350 adequate surveys for the development of this work. The population of this study were workers from the city of Lima, who were working remotely. For the validation of the instrument, the exploratory factorial analysis (EFA) and confirmatory factorial analysis (CFA) were carried out and the Spearman’s RHO statistic was used for the hypothesis test. The result showed that there is a positive and significant relationship (Rho 0.427; p value 0.000). It is concluded that the greater the development of digital skills, the higher the level of job performance of workers in remote mode.

La pandemia ha intensificado el uso de la tecnología en los entornos laborales, representando un desafío para los trabajadores desarrollar habilidades tecnológicas para cumplir con sus funciones. Es por ello, que el presente estudio se propuso determinar la relación entre la aceptación de la tecnología y el desempeño laboral de los trabajadores que realizan sus actividades a través del uso de la tecnología de información y comunicación (teletrabajadores). Para lo cual se encuestó a 308 personas que manifestaron estar laborando mediante el teletrabajo. A partir de un análisis de correlación Rho de Spearman, los resultados demostraron una relación positiva y significativa (Rho = 0.475, sig. = 0.000) entre la aceptación tecnológica y el desempeño laboral de los teletrabajadores. Finalmente, se concluye que para que una empresa logre un buen desempeño de los trabajadores e...

This study examines the effect of web design on the generation of electronic word of mouth (EWOM) through the satisfaction of e-commerce consumers in the retail sector. To this end, three main objectives were proposed: (1) Evaluate the effect of web design on the perception of security, perceived enjoyment, perceived usefulness and perceived risk of the e-commerce consumer in the retail sector; (2) Evaluate the effect of customer service, perception of security, perceived enjoyment and perceived usefulness on consumer satisfaction in e-commerce in the retail sector; and (3) Explain the positive effect of customer satisfaction and the negative effect of perceived risk on the generation of E-WOM. A study was carried out using a quantitative approach with a nonexperimental and cross-sectional design. Through non-probabilistic convenience sampling, a total of 422 questionnaires from consumer...

Maintaining good dietary practices is a factor that allows a better quality of life; therefore, it is necessary to promote health via the fundamental tool of nutritional literacy. In this context, this study aims to evaluate nutritional literacy in Peru through the S-NutLit tool, which is composed of two dimensions. The scale, composed of 11 items, was applied to 396 Peruvian adults. According to the evaluation of the indicators, an acceptable reliability was found, as was a model fit with excellent estimation according to its indicators (CMIN/DIF 2.559; IFC 0.965; SRMR 0.043; RMSEA 0.063; and PClose 0.070). In this way, we seek to reinforce health promotion activities through a nutritional literacy diagnosis, which, due to its characteristics, can be self-administered and used by health entities and other entities in general that are interested in knowing the eating practices of an indi...

Maintaining good dietary practices is a factor that allows a better quality of life; therefore, it is necessary to promote health via the fundamental tool of nutritional literacy. In this context, this study aims to evaluate nutritional literacy in Peru through the S-NutLit tool, which is composed of two dimensions. The scale, composed of 11 items, was applied to 396 Peruvian adults. According to the evaluation of the indicators, an acceptable reliability was found, as was a model fit with excellent estimation according to its indicators (CMIN/DIF 2.559; IFC 0.965; SRMR 0.043; RMSEA 0.063; and PClose 0.070). In this way, we seek to reinforce health promotion activities through a nutritional literacy diagnosis, which, due to its characteristics, can be self-administered and used by health entities and other entities in general that are interested in knowing the eating practices of an indi...

Changes in consumer behavior are driven by tastes and preferences that change over time as their socioeconomic conditions change. The objective of this study was to validate the psychometric characteristics of the e-RetailTest scale, created to measure consumer attitudes towards online shopping in developing countries, particularly in the Peruvian market. The e-RetailTest evaluates five variables present in the online purchase process: (a) quality of web design, (b) risk when making a purchase, (c) customer service, (d) security and (e) satisfaction, with a total of twenty items using a Likert scale. A total of 422 valid responses were collected from Peruvian consumers who had had online shopping experience in the retail sector. Statistically, we worked with the AFE exploratory factor analysis and the AFC confirmatory factor analysis. The results suggest that this first version of the e-...

The objective of this study is to propose a theoretical model where corporate environmental responsibility (CER) influences brand loyalty (BL), perception of brand quality (PQ), brand awareness (BA), and the comparison brand (BC). A survey was carried out using an online questionnaire, and information was collected from 267. The research focuses on people who stated they were consumers of the sustainable food brand in Lima. To test the hypotheses of the proposed research model, the data were analyzed using the partial least squares path modeling method with SmartPLS software. The results showed a significant positive effect of CER on BL, PQ, BA, and BC. In conclusion, it can be stated that organizations that adopt sustainable practices and promote corporate environmental responsibility (CER) not only contribute to caring for the environment but can also improve essential aspects such as ...

Eating low amounts of healthy foods leads to high rates of diet-related diseases. How can we control and reduce the increase in these diseases? One of the recommendations is to improve nutritional competence, which means greater health consciousness. The objective of the present study is to determine the influence of health consciousness on the dimensions of perceived value and their impact on the willingness to consume foods from a healthy brand. Through a non-experimental, cross-sectional, and explanatory study, the responses of 518 participants (men and women) who confirmed being consumers of the healthy brands of food were analyzed. The study included adults aged from 18 to 58 years recruited using non-probability sampling. Data was collected using a self-report form and statistically analyzed using Smart PLS. The findings support that health awareness positively and significantly in...

Introduction: The willingness to consume healthy foods has highlighted the growing importance of health, even more so when it comes to food choice, and predicting the willingness to consume foods of a healthy brand represents an action that leads to the practice of conscious eating habits, but what is behind this willingness? To answer this question and based on previous studies such as the theory of planned behavior and nutritional literacy, this study aimed to build a predictive model through an empirical study to examine the influence of nutritional literacy (NL) on attitude (ATT), subjective norm (SN) and perceived behavioral control (PBC), as well as to determine the influence of the three variables of the theory of planned behavior (TPB) on the willingness to consume healthy brand foods (WCHBF) in the Peruvian market. Methods: The research focused on the population that stated that...

The COVID 19 pandemic brought significant changes in consumption habits, bringing about an era of more sustainable and healthier consumption. The objective of the present study is to measure brand loyalty to healthy foods in Peru, not only in a pandemic context, but also in a natural context based on the dimensions of the PERVAL value scale. Data were collected through an online survey and processed using partial least squares structural equation modeling (PLS-SEM). The results of the model among 396 consumers revealed that qualitative value and emotional value have the highest contribution to brand loyalty, followed by economic value and social value. These findings suggest that product quality should be taken as a priority and, although social value does not contribute much to health food brand loyalty, it is a trend sought after by consumers.

Third-sector organizations have achieved an important place in the world due to the multiple social and humanitarian activities they carry out, generating a high impact on society. Maintaining their sustainability basically depends on the retention of their users, but what factor could contribute to this retention? To dispel this question, the purpose of the study is to understand corporate social responsibility (CSR), business ethics (BE) and corporate reputation (CR), and their connections with user retention (RT). Using structural equation analysis (SEM) and non-probabilistic sampling, 501 users of third-sector organizations (199 Uruguay and 302 Peru) were surveyed. The results show a positive and significant impact of CSR on CR, influence of BE on CR, effect of CSR on RT, effect of CR and BE on RT. It is highlighted that CR would have a greater effect on RT and BE, followed by CSR. I...

This paper aims to build a predictive model that assesses how a healthy lifestyle affects different dimensions of perceived value (quality, social value, emotional value, and economic value) and how these dimensions impact the willingness to purchase healthy brands. A quantitative, non-experimental, and cross-sectional study was conducted with a sample of 515 participants. A self-administered questionnaire was used, and the data were analyzed using the PLS-SEM method. The findings indicate that a healthy lifestyle positively influences the perception of quality and the social, emotional, and economic value of healthy brands. However, only perceived quality, social value, and emotional value significantly impacted the willingness to purchase, while economic value did not show a relevant effect. It is concluded that a healthy lifestyle is a determining factor in the perception of the value...