Introduction. It is estimated that musculoskeletal disorders are the most frequent pathology, affecting the health of teleworkers, productivity in organizations and generating disability. Objective. To determine the prevalence of musculoskeletal disorders and ergonomic risk factors of university professors who teach in the telework modality at different universities in Lima, Peru. Methods. Cross-sectional study. 110 teachers participated in the Kuorinka Nordic questionnaire validated in Peru. Results. The prevalence of musculoskeletal disorders by segment was 100% (n = 110) of the surveyed population. It was found more frequently in the dorso-lumbar spine 67,2% (n = 74) and in the neck 64,5% (n = 71), in a lower percentage in the shoulder 44,5% (n = 49), wrist / hand 38,2% (n = 42) and elbow / forearm 19,1% (n = 21). The teachers associated these m...

This research sought to know the potential for co-creation of value of agribusiness through the social networks of small rural producers. For this, a qualitative approach study was carried out, through interviews with 21 participants who are part of the AGRO RURAL Program and other specialists in digital marketing. The findings allowed us to divide the information into four categories to consider the co-creation of agricultural products: a) Potential of the producer, b) Motivation of the producer c) Feasibility of co-creation through social networks and d) Necessary conditions. It was concluded that small producers are willing to carry out co-creation actions, however, they have limitations in terms of knowledge and skills for the use of technology. In addition, the co-creation of agricultural products through social networks would be of great benefit to producers in order to build and d...

The study proposes to create and evaluate the validity and reliability of a scale that allows us to measure the usability of web pages for electronic commerce called USAWEB (web usability), the referred scale is composed of 10 items which makes it an easy-to-apply instrument. The pilot test consisted of 422 participants who reported making purchases online. The items were formulated after having carried out an exhaustive review of the literature to later be evaluated by experts who guaranteed the content of the construct. Exploratory and confirmatory factor analyzes were applied to evaluate the proposed model, the results revealed a one-dimensional scale with a good fit of the model that met all the CMIN, DF, CMIN/DF, CFI, SRMR, RMSEA and PClose indicators satisfactorily. In this way, this scale allows the authors to provide the scientific and business community with a reliable instrumen...

The intention to buy online is an essential factor for the success of organizations of any size and sector. Getting consumers to have a high level of purchase intention predicts actual purchasing behavior of the products or services offered. This factor is associated with various variables of consumer purchasing behavior. Trust is presented as a variable that can drive this purchase intention. Therefore, the present study aimed to determine the impact of trust in e-commerce on the purchase intention of consumers in MSME stores in Chiapas-Mexico. The PERVAINCONSA questionnaire was applied to evaluate the variables trust and purchase intention, to 330 consumers who made purchases in online stores of an MSME in Chiapas. Through a linear regression analysis, it was found that trust is a predictor variable of the purchase intention in the electronic commerce of the MSMEs (R= .750; R2 =56%), f...

The study proposes an instrument to evaluate teaching performance in virtual environments (E-Teach Performance), identifying 17 items, which makes it an easy-to-apply instrument for evaluating teacher performance that provides online teaching. The pilot test consisted of 222 participants who belong to a sector of working adult students who stated that they were enrolled during the first semester of 2021. The items were formulated after having carried out an exhaustive review of the literature to later be evaluated by experts who guaranteed the content of the construct. Exploratory and confirmatory factor analysis were applied to evaluate the proposed model, the results allowed to know a scale of two dimensions which were called: (1) Virtual Teaching Collaboration and (2) Virtual Teaching Accompaniment. The statistical analyzes showed a good fit of the model; in this way, this scale allow...

The study proposes an instrument to evaluate the work performance of teleworkers (JOPERTE), identifying 19 items, which makes it an easy-to-apply instrument for the evaluation of work performance. The pilot test consisted of 312 participants who stated that they were working in the telecommuting modality. The items were formulated after having carried out an exhaustive review of the literature to later be evaluated by experts who guaranteed the content of the construct. Exploratory and confirmatory factor analyzes were applied to evaluate the proposed model, the results revealed a one-dimensional scale with a good fit of the model that met all the CMIN, DF, CMIN/DF, CFI, SRMR, RMSEA and PClose indicators satisfactorily. In this way, this scale allows the authors to provide the scientific and business community with a reliable instrument to be applied both in future research and to evalua...

The objective of this study is to estimate the level of association between digital skills and job performance in remote work in a developing country such as Peru. A non-probabilistic convenience sampling was applied and it was possible to reach 350 adequate surveys for the development of this work. The population of this study were workers from the city of Lima, who were working remotely. For the validation of the instrument, the exploratory factorial analysis (EFA) and confirmatory factorial analysis (CFA) were carried out and the Spearman’s RHO statistic was used for the hypothesis test. The result showed that there is a positive and significant relationship (Rho 0.427; p value 0.000). It is concluded that the greater the development of digital skills, the higher the level of job performance of workers in remote mode.

This research sought to know the potential for co-creation of value of agribusiness through the social networks of small rural producers. For this, a qualitative approach study was carried out, through interviews with 21 participants who are part of the AGRO RURAL Program and other specialists in digital marketing. The findings allowed us to divide the information into four categories to consider the co-creation of agricultural products: a) Potential of the producer, b) Motivation of the producer c) Feasibility of co-creation through social networks and d) Necessary conditions. It was concluded that small producers are willing to carry out co-creation actions, however, they have limitations in terms of knowledge and skills for the use of technology. In addition, the co-creation of agricultural products through social networks would be of great benefit to producers in order to build and d...

The purpose of this research was to build a conceptual framework of viral marketing startingfrom a literary review of the various studies published in indexed magazines in the recentyears. It is concluded that viral marketing can be defined as a marketing technique thatuses the intercommunication of consumers through the 2.0 tools, managing to spread themessage on the network at initiative of the user, giving the possibility to increase the valueof the organization through fast and unlimited transmission, similar to a flu or computervirus. This technique takes advantage of people’s communication, since feelings, emotionsand experiences are transmitted through their networks. Viral marketing must be usedconveniently, justifying its use through a simple message that goes beyond repeatinginformation in the different media, thus achieving a good communication practice, andcreating intercon...

Dear Editor,The original article published in your magazine, titled service design for innovation in small andmedium businesses from the author Carvalho (2019) concludes that small companies can innovatetheir services without incurring large costs and demanding a large amount of time, the mostimportant is involved to the users strongly. To complement this research, the study carried out bySánchez, Cervantes, y Peralta (2016) mentions that in order to carry out and efficient managementof the innovation in the small companies, it is necessary to encourage and take advantage of theinnovative skills and abilities of collaborators, involving them during the strategic planning andmotivating them to participate with their ideas in the innovation process. For which, it’s necessaryto create a favorable working environment and formal procedures for the reception and evaluationof the creative id...

Although informal entrepreneurship helps create jobs, stimulates innovation and reduces inequality; This type of entrepreneurship generates tax evasion, low wages, poor working conditions, low productivity and low economic growth, so the objective of this study was to determine the factors that determine formal entrepreneurship in young entrepreneurs. conducted a study at a private university in Lima, surveying business students. A non-probability sampling was applied for convenience, since the students participated voluntarily. The sample consisted of 809 business students who answered a questionnaire online hosted on Google form. The data were analyzed with the ANOVA, Pearson and Rho Speraman statistics according to the normality of the data. The results show that there are factors that are related to the formal entrepreneurship of young entrepreneurs, such as: gender, formalization pr...

ABSTRACT During such a complex crisis as the one experienced by humanity since the first quarter of 2020, it is necessary to develop tools that contribute to creating the corporate image for organizations that are currently interested in being identified as brands with high social and environmental commitment. Likewise, elements that contribute to building strong brands during a context that has changed consumption priorities are required. For this reason, this paper aims at adapting the dimension of socially responsible brand personality (SRBP), proposed by Mayorga (2017), taking the situationexperienced dueto theCOVID-19 pandemicas anew context. The objectiveof thisresearch is to contribute to the management of corporate social responsibility (CSR) by providing, from a communicative perspective, a tool that optimizes the creation of a socially responsible image by the different stake...

El objetivo general del trabajo de investigación fue determinar la relación que existe entre la percepción de la efectividad del comercio electrónico y su incorporación como estrategia comercial del sector carpintería de las MYPE de Villa El Salvador. El tipo de investigación fue aplicada y el nivel descriptivo correlacional. La población en estudio estuvo constituida por 648 empresas, siendo la muestra de 176 empresas las evaluadas.

The purpose of this research was to build a conceptual framework of viral marketing startingfrom a literary review of the various studies published in indexed magazines in the recentyears. It is concluded that viral marketing can be defined as a marketing technique thatuses the intercommunication of consumers through the 2.0 tools, managing to spread themessage on the network at initiative of the user, giving the possibility to increase the valueof the organization through fast and unlimited transmission, similar to a flu or computervirus. This technique takes advantage of people’s communication, since feelings, emotionsand experiences are transmitted through their networks. Viral marketing must be usedconveniently, justifying its use through a simple message that goes beyond repeatinginformation in the different media, thus achieving a good communication practice, andcreating intercon...

Dear Editor,The original article published in your magazine, titled service design for innovation in small andmedium businesses from the author Carvalho (2019) concludes that small companies can innovatetheir services without incurring large costs and demanding a large amount of time, the mostimportant is involved to the users strongly. To complement this research, the study carried out bySánchez, Cervantes, y Peralta (2016) mentions that in order to carry out and efficient managementof the innovation in the small companies, it is necessary to encourage and take advantage of theinnovative skills and abilities of collaborators, involving them during the strategic planning andmotivating them to participate with their ideas in the innovation process. For which, it’s necessaryto create a favorable working environment and formal procedures for the reception and evaluationof the creative id...

Objective. Knowing the buying attitude through social networks of generation Z. Method. Under the quantitative approach, a sample of 401 young people from the south of Lima responded to a survey on the use they make of social networks and their buying attitude through them, for this a statistical analysis of the trend measures was applied. central such as the mean, median, and mode. Results. The analysis of the data positions WhatsApp as the application that leads in use with 41% followed by Facebook with 28%. 80% of this generation enter their social networks through the use of a mobile phone or smartphone, only 11.7% use a laptop. 30.2% stay on social media for 2 to 4 hours and 26% for 6 to 8 hours. However, 51.1% of generation Z are occasionally influenced by this social network when making their purchases. Conclusion. Generation Z is the sector where there is a massive use of social ...

This paper aims to build a predictive model that assesses how a healthy lifestyle affects different dimensions of perceived value (quality, social value, emotional value, and economic value) and how these dimensions impact the willingness to purchase healthy brands. A quantitative, non-experimental, and cross-sectional study was conducted with a sample of 515 participants. A self-administered questionnaire was used, and the data were analyzed using the PLS-SEM method. The findings indicate that a healthy lifestyle positively influences the perception of quality and the social, emotional, and economic value of healthy brands. However, only perceived quality, social value, and emotional value significantly impacted the willingness to purchase, while economic value did not show a relevant effect. It is concluded that a healthy lifestyle is a determining factor in the perception of the value...

Changes in consumer behavior are driven by tastes and preferences that change over time as their socioeconomic conditions change. The objective of this study was to validate the psychometric characteristics of the e-RetailTest scale, created to measure consumer attitudes towards online shopping in developing countries, particularly in the Peruvian market. The e-RetailTest evaluates five variables present in the online purchase process: (a) quality of web design, (b) risk when making a purchase, (c) customer service, (d) security and (e) satisfaction, with a total of twenty items using a Likert scale. A total of 422 valid responses were collected from Peruvian consumers who had had online shopping experience in the retail sector. Statistically, we worked with the AFE exploratory factor analysis and the AFC confirmatory factor analysis. The results suggest that this first version of the e-...

The objective of the research was to validate an instrument designed to measure the variables value perception, purchase intention, trust, and satisfaction of Micro, Small and Medium Enterprises (MSMEs) dedicated to selling clothing. The PERVAINCONSA Scale (acrostic formed with the initial letters of the Spanish words “Percepción de Valor”, “Intención de Compra”, “Confianza” and “Satisfacción”) was constructed. A total of 238 questionnaires were collected from users of online clothing stores in Peru, Mexico, and Colombia (38.7% men and 61.3% women) with an average age of 24.29 years (SD = 8.04). The KMO and Barlett’s test was 0.958. Confirmatory factor analysis provided an excellent model (χ2 = 372.76, gl = 164; χ2/df = 2.27; CFI = 0.956; RMSEA = 0.073, SRMR = 0.035; and Pclose = 0.00). The model showed good scale reliability given that the composite reliability in...

The objective of this research is to propose and validate a theoretical model that explains job satisfaction in remote work influenced by family-supportive supervisory behaviors (FSSBs) and, in addition, to evaluate the mediating role of work-to-family positive spillover (WFPS) and work–life balance (WLB) in this influence. A non-experimental cross-sectional study was conducted using a self-administered survey to a sample of 396 teleworkers in Lima, Peru. The hypothesized model was analyzed using PLS-SEM based structural equation modeling. The results show that FSSB has a direct effect on both job satisfaction in remote work and WFPS and WLB. In addition, it shows that WFPS and WLB have positive effects on job satisfaction in remote work. Also, the results show that WFPS and WLB have a mediating role in the influence of FSSB on job satisfaction in remote work. In conclusion, this study...