The intention to buy online is an essential factor for the success of organizations of any size and sector. Getting consumers to have a high level of purchase intention predicts actual purchasing behavior of the products or services offered. This factor is associated with various variables of consumer purchasing behavior. Trust is presented as a variable that can drive this purchase intention. Therefore, the present study aimed to determine the impact of trust in e-commerce on the purchase intention of consumers in MSME stores in Chiapas-Mexico. The PERVAINCONSA questionnaire was applied to evaluate the variables trust and purchase intention, to 330 consumers who made purchases in online stores of an MSME in Chiapas. Through a linear regression analysis, it was found that trust is a predictor variable of the purchase intention in the electronic commerce of the MSMEs (R= .750; R2 =56%), f...

This study examines the effect of web design on the generation of electronic word of mouth (EWOM) through the satisfaction of e-commerce consumers in the retail sector. To this end, three main objectives were proposed: (1) Evaluate the effect of web design on the perception of security, perceived enjoyment, perceived usefulness and perceived risk of the e-commerce consumer in the retail sector; (2) Evaluate the effect of customer service, perception of security, perceived enjoyment and perceived usefulness on consumer satisfaction in e-commerce in the retail sector; and (3) Explain the positive effect of customer satisfaction and the negative effect of perceived risk on the generation of E-WOM. A study was carried out using a quantitative approach with a nonexperimental and cross-sectional design. Through non-probabilistic convenience sampling, a total of 422 questionnaires from consumer...

The objective of this research is to propose and validate a theoretical model that explains job satisfaction in remote work influenced by family-supportive supervisory behaviors (FSSBs) and, in addition, to evaluate the mediating role of work-to-family positive spillover (WFPS) and work–life balance (WLB) in this influence. A non-experimental cross-sectional study was conducted using a self-administered survey to a sample of 396 teleworkers in Lima, Peru. The hypothesized model was analyzed using PLS-SEM based structural equation modeling. The results show that FSSB has a direct effect on both job satisfaction in remote work and WFPS and WLB. In addition, it shows that WFPS and WLB have positive effects on job satisfaction in remote work. Also, the results show that WFPS and WLB have a mediating role in the influence of FSSB on job satisfaction in remote work. In conclusion, this study...

Changes in consumer behavior are driven by tastes and preferences that change over time as their socioeconomic conditions change. The objective of this study was to validate the psychometric characteristics of the e-RetailTest scale, created to measure consumer attitudes towards online shopping in developing countries, particularly in the Peruvian market. The e-RetailTest evaluates five variables present in the online purchase process: (a) quality of web design, (b) risk when making a purchase, (c) customer service, (d) security and (e) satisfaction, with a total of twenty items using a Likert scale. A total of 422 valid responses were collected from Peruvian consumers who had had online shopping experience in the retail sector. Statistically, we worked with the AFE exploratory factor analysis and the AFC confirmatory factor analysis. The results suggest that this first version of the e-...