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1
artículo
Publicado 2018
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This study investigated how advertisers from the creation area of large advertising agencies perceive and characterize their creative process. Thirteen Brazilian professionals were interviewed using semi-structured interviews. Data were analyzed by content analysis. Results indicate that several stages of the creative process overlap, such as the incubation period of one job functioning as the preparation for the next. Motivating factors include pleasure of the act of creating, media visibility and its social reach. Limiting factors include the agencies’ excessive departmentalization, reduced deadlines, and the clients’ subjectivity influencing the advertisement approval.
2
artículo
Publicado 2002
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It is to create the Ministry of Production in an attempt to support a national plan of production, a sector to formulate policy and direct the production, processing and extractive activity. Industrialization and commercialization of aquatic and agricultural and mining metallurgical promote, coordinate and guide his development, maximizing the productivity of each of the products you need the domestic market and for export projection.
3
artículo
Publicado 2002
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It is to create the Ministry of Production in an attempt to support a national plan of production, a sector to formulate policy and direct the production, processing and extractive activity. Industrialization and commercialization of aquatic and agricultural and mining metallurgical promote, coordinate and guide his development, maximizing the productivity of each of the products you need the domestic market and for export projection.
4
artículo
The main purpose of the research was to create an educational approach to facilitate the learning of physics in a mechanics course at the university level, supported by the use of technological resources and active and participatory didactic approaches appropriate to meet the needs and requirements of the era. current. The study was carried out at the National University of Engineering, specifically at the UNI - North headquarters, located in Estelí, using a mixed approach with a qualitative predominance within the socio-critical paradigm. The sample included a total of 90 students, 5 professors, a coordinator and a director, who were selected using a non-probabilistic and convenience sampling method. To collect data, various techniques were used, such as document analysis, literature review, observation, interviews, matrix analysis, discussion groups and surveys. Based on the findings ...
5
artículo
Publicado 2023
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The global consumption of ultra-processed foods (UPF) has experienced a rapid increase, particularly in developed urban environments. This trend has been associated with a rise in the prevalence of non-communicable diseases, suggesting potential risks to human health. Therefore, the study aimed to analyze trends and models of scientific production related to UPF and public health. To conduct the research, 139 documents were gathered from the Scopus database, using keywords such as "ultra-processed food" and "public health." Data were processed using VosViewer and Bibliometrix software to create cienciometric map networks. It is noteworthy that research has been growing from 2020 to 2023, with a total of 123 published articles. Brazil stands out as the country with the highest contribution, with Monteiro CA as the principal and most cited researcher. The two institutions with the highest ...
6
tesis de grado
Optimization and standardization of the sales process in a service sector company through lean tools
Publicado 2024
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Introduction: Lead times in the design and implementation of spaces in Lima represent 42% of the causes of customer dissatisfaction in the sales process. Therefore, the research focuses on the optimization of lead times, as they are usually very high in small companies (SMEs) and with non-standardized and therefore inefficient processes. Methods: A model is proposed that delineates a standardization plan for a process. Initially, it is necessary to map the existing state of sales process, recommend a new mapping of the quotation process using Value Stream Mapping (VSM), locate the critical path using Pert-CPM, and identify the activity that is causing the greatest amount of process delay. To make the process of identifying standards simpler, data is then gathered and categorized. After standardizing the sales procedure and validating the proposal with Arena Simulator, the outcomes are as...
7
informe técnico
Publicado 2015
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El objetivo de esta investigación fue desarrollar una metodología que permita la creación de bases de datos multidimensionales. Para recopilar los datos de esta investigación se creó una Base de Datos Ventas, que a su vez fue la entrada para la creación del Datawarehouse DwhVentas. El método usado fue el inductivo. Se analizó el proceso de ventas, para lo cual se creó la tabla de hechos: factVentas, y se eligió como métrica: el importe de las ventas. También se diseñó varias tablas de dimensiones, que permitieron evaluar el proceso de ventas por diferentes vistas. Ejemplo: por fecha, cliente, empleado. etc. El Datawarehouse DwhVentas fue la entrada a su vez para crear cubos en Visual Basic 2010, que se logró con la ayuda del Analysis Services Multidimensional. Estos cubos dan informes estadísticos por diferentes variables definidas en las dimensiones. Los cubos creados fu...
8
artículo
Publicado 2022
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The knowledge of being able to determine skeletal maturation and missing growth potential is an essential element when planning orthodontic treatment. The study of craniofacial growth and development is a complex and essential process for the diagnosis and resolution of malocclusions. Craniofacial growth and development occurs by the process of growth and ossification of the hyaline cartilage, thus promoting the theory of the servosystem, which is a system with feedback, of constant renewal, which generates a new response. From this point of view, Petrovic considers involving orthopedic appliances, where he explained that the mandibular condyle can respond to mechanical stimuli causing stress at the level of anatomical structures due to orthodontic forces through the interaction of blood circulation and cells white cells that as a result form bone remodeling, which could be inhibitory ...
9
tesis doctoral
Publicado 2019
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Descargue el texto completo en el repositorio institucional de la Aston University: https://doi.org/10.48780/publications.aston.ac.uk.00041929
10
artículo
Publicado 2023
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The present project consists of developing a Natural Language Processing model to classify news using a set of data or DataSets already evaluated. The main objective is to create a system that can automatically identify and assign news to one of the predefined categories: business, entertainment, politics, sports or technology. This involves data preprocessing, feature extraction, training a machinelearning model and then evaluating its performance using metrics such as "accuracy", "recall 2" F1 - score". This will allow to determine how well the model can predict the correct category for a new or unlabeled news item. If the performance of the model is satisfactory, it can be used to classify unlabeled news in real time. In summary, it seeks to provide an efficient and accurate solution for organizing and labeling the informative content of a news item with the help of Artificial Intelli...
11
artículo
This work relates to the analysis of a form of specialization based on Data Journalism and news organizations (old Media companies) have been incorporating this specialty as innovation journalism. Data Journalism involves using statistical and visualization tools to create and tell stories better in new and attractive to the Internet audience. It is the evolution of what some years ago was known as Precision Journalism or Desktop Journalism. The article, starting from an analytical contextualization, aims to demonstrate how Data Journalism, whose use is clear from existing technologies linked to data processing, supplementing the various forms and contents, giving way to a new specialty of Journalism and, specifically, Investigative Journalism.
12
artículo
Publicado 2017
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Las normas ISO 9001 en sus diversas versiones 2008 y 2015, sirven a las organizaciones para implementar un Sistema de Gestión de Calidad de modo que puedan crear productos o proveer servicios de calidad para el cliente o usuario final. Siendo las universidades proveedoras de servicios educativos, debiendo formar estudiantes de calidad en este cambiante ambiente competitivo, no pueden gestionar sus procesos de negocio de manera inorgánica, es decir, con procesos caóticos. El presente artículo presenta un modelo de desarrollo aplicando las normas ISO 9001, buscando influir en la satisfacción de los coordinadores académicos de la Facultad de Ciencias Administrativas de la Universidad objeto de estudio, y esperando impacte a su vez en la satisfacción de los estudiantes, en base a un proceso recurrente de mejora continua.
13
tesis doctoral
Chronic wounds are a serious health problem because they do not follow a normal healing process and take a long time to heal. Monitoring the evolution of the wound is vital to evaluate the current treatment and determine the need for a different approach. Traditionally, this assessment is based on manual measurements and visual observation, which can be subjective and non-quantitative, leading to uncertainty in patient follow-up. This thesis proposes to leverage color and thermal imaging from cameras embedded in a smartphone to provide a non-invasive tool for wound assessment. Standard and affordable devices enables its applicability and scalability in clinical settings. We propose a methodology to create realistic and accurate 3D thermal models from a set of images captured with affordable and handheld devices. This approach was automated and evaluated in clinical settings on a total of...
14
tesis doctoral
Chronic wounds are a serious health problem because they do not follow a normal healing process and take a long time to heal. Monitoring the evolution of the wound is vital to evaluate the current treatment and determine the need for a different approach. Traditionally, this assessment is based on manual measurements and visual observation, which can be subjective and non-quantitative, leading to uncertainty in patient follow-up. This thesis proposes to leverage color and thermal imaging from cameras embedded in a smartphone to provide a non-invasive tool for wound assessment. Standard and affordable devices enables its applicability and scalability in clinical settings. We propose a methodology to create realistic and accurate 3D thermal models from a set of images captured with affordable and handheld devices. This approach was automated and evaluated in clinical settings on a total of...
15
artículo
Publicado 2024
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Objective: To develop a mathematical model that incorporates the mortality, incidence and prevalence of Mexico’s most common diseases—ulcer, hypertension, type 2 diabetes mellitus and obesity—in order to improve the accuracy of future medication demand predictions. The model utilizes Markov chains, Monte Carlo simulations, econometric methods and financial projections. Materials and methods: A research design was employed using a predictive mathematical model based on econometric and f inancial approaches, such as Markov chains and Monte Carlo simulations. A simulated population of 20,000 individuals was analyzed over 10 simulation cycles in Excel, where individuals transitioned between the healthy, sick and deceased states. The model included previously researched rates of mortality, incidence and prevalence. Results: Transition tables with probabilities, based on Mexico's most co...
16
informe técnico
Publicado 2024
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Este documento describe el conjunto de datos COVID-19 emparejados de las cohortes de Niños del Milenio en Perú creado por el equipo de Niños del Milenio. El conjunto de datos emparejados combina los datos administrativos de COVID-19 con el amplio conjunto de datos longitudinales del estudio Niños del Milenio en Perú. Los autores documentan los pasos dados para crear un conjunto de variables que miden el número de casos de COVID-19, muertes y dosis de vacunas aplicadas en los distritos donde residen los participantes de Niños del Milenio, junto con la duración de los periodos de bloqueo que soportaron. Recopilaron datos administrativos y los integraron con los conjuntos de datos de Niños del Milenio de la convocatoria 2 (de agosto a octubre de 2020), la convocatoria 3 (de noviembre a diciembre de 2020), la convocatoria 4 (de agosto a septiembre de 2021) y la convocatoria 5 (de no...
17
tesis doctoral
Publicado 2021
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Due to SARS-CoV-2 pandemic, higher education institutions are challenged to continue providing quality teaching, consulting, and research production through virtual education environments. In this context, a large volume of data is being generated, and technologies such as big data analytics are needed to create opportunities for open innovation by obtaining valuable knowledge. The purpose of this paper was to investigate the factors that influence the adoption of big data analytics, as well as to evaluate the relationship it has with performance and knowledge management, taking into consideration that this technology is in its initial stages and that previous research has provided varied results depending on the sector in focus. To address these challenges, a theoretical framework was developed to empirically test the relationship of these variables. A total of 265 members of universiti...
18
tesis doctoral
Publicado 2021
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Due to SARS-CoV-2 pandemic, higher education institutions are challenged to continue providing quality teaching, consulting, and research production through virtual education environments. In this context, a large volume of data is being generated, and technologies such as big data analytics are needed to create opportunities for open innovation by obtaining valuable knowledge. The purpose of this paper was to investigate the factors that influence the adoption of big data analytics, as well as to evaluate the relationship it has with performance and knowledge management, taking into consideration that this technology is in its initial stages and that previous research has provided varied results depending on the sector in focus. To address these challenges, a theoretical framework was developed to empirically test the relationship of these variables. A total of 265 members of universiti...
19
artículo
Publicado 2019
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Resumen: La presente tiene por finalidad divulgar que es la Big Data proponiendo una definición que más se ajuste con la realidad y con sus características que por la evolución de la tecnología cada día aumentan en número, también se explica de manera didáctica y sucinta los tipos de datos que se trabaja en la Big data, que es el material que resulta procesado por los ciclos de Gestión de la Información, estos ciclos son necesarios para obtener el material con el que se analizara y manejara la información detentada. Es necesario también conocer las Unidades de información con la que trabaja la Big Data, siendo la data manejada en cantidades inmensurables para el ser humano, por lo que es necesario la intervención de la tecnología mediante softwares y algoritmos. Dentro de los aspectos favorables de la Big data explicamos su gran aporte a diversas disciplinas ...
20
tesis de grado
Publicado 2025
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El investigador observó que los estudiantes no poseían conocimiento sobre cómo abordar el dibujo y el coloreado de forma adecuada en sus trabajos. Para que el estudiante modifique estas conductas educativas habituales, se estableció la necesidad de instruir en procesos que asistan al estudiante a la creación de objetos estéticos en el espacio visual. El objetivo general de la investigación fue indagar el tema del antropomorfismo y el dibujo humorístico mediante el diseño de un módulo de investigación para la enseñanza, enfocándose en la creación del personaje antropomórfico, mediante la aplicación de la técnica de los lápices de colores. Como estrategias, se utilizaron los libros: “El dibujo humorístico” de Alejandra Hasbún, “Dibujar dibujos animados y cómics para tontos” de Brian Fairrington y “Así se pinta con los lápices de colores” de José Parramó...
