The use of a “business model to provide quality services in lodging establishments is essential for the development of this sector; Little research currently deals with this topic. The main objective of the study was to determine the association of the canvas business model and the quality of services in clients of lodging companies in the Junín region, the research was of a basic type, relational level with a descriptive-correlational design; the sample was made up of clients of lodging service in the Junín region, the sample was made up of 80 clients, the sampling technique was non-probabilistic for convenience (Otzen & Manterola, 2017), the approach was quantitative, the type of research Due to its purpose, it was basic, the level was descriptive and the design was not experimental-transversal; the theoretical methods were inductive-deductive and the empirical method was obser...

Objective. Determine the relationship between managerial skills and strategic planning at the Universidad Peruana los Andes, Ayacucho branch, 2016. Methods. The approach was quantitative, basic type, correlational level and descriptive-correlational design. Observation was applied, as well as inductive-deductive and analytic-synthetic methods. The instruments were the 16-item management skills questionnaire and the 20-item strategic planning questionnaire. The census sample consisted of 101 employees, including managers, teachers and administrative staff. Results. There is a significant relationship between managerial skills and strategic planning with a p-value of 0 and a Kendall Tau-b value of 0.294. Conclusions. The better perception of management skills management, the better strategic planning results.

Objective. To describe the level of organizational commitment in the “collaborators” of the financial institutions in the Junin region. Methods. The approach was quantitative, basic type, descriptive level and descriptive- cross-sectional design. Observation was applied, as well as inductive-deductive and analytic-synthetic methods. The instrument was the organizational engagement questionnaire of Meyer, Allen and Smith, composed of 21 items. The sample was made up of 210 collaborators. Results. The level of organizational commitment is medium, the level of affective commitment is high, the level of normative commitment is medium and the level of continuity commitment is medium. Conclusions. Respondents' answers fluctuated between the Likert scale values: 2 "disagree", 3 "neither agree nor disagree" and 4 "agree"; therefore, it is considered that there is a medium level of organizati...

Objective: To determine the characteristics of the employee experience in employees of hotel establishments in the Junín region. Methods. The type of research was basic, descriptive level, simple descriptive design and non-experimental-transectional. The methods used were observation, analysis and synthesis and inductive-deductive, while the instrument applied was the questionnaire and the technique was the survey. The sample consisted of 320 employees of hotel establishments in the Junín region and the sample selection criterion was non-probabilistic by convenience. Results. The main results were that the levels of employee experience at the subjective level were regular in its physical and technological dimensions, and high in its cultural dimension; which reflects that, despite the adverse conditions due to the covid-19 pandemic, the collaborators performed their tasks with appropri...

Objective. To determine the relationship between digital marketing and customer loyalty in the development of commercial sustainability in the province of Tarma, Junín region (Peru). Methods. The research had a quantitative approach and was of basic type, correlational level and non-experimental-cross-sectional design; two instruments were used: the digital marketing questionnaire and the customer loyalty questionnaire. The first questionnaire consisted of 12 items referring to the dimensions of digital marketing and the second consisted of 15 items referring to the dimensions of customer loyalty. The sample consisted of 120 customers of commercial establishments in the province of Tarma. Results. 47.5 % of respondents considered that the implementation of digital marketing in commercial establishments is regular, 36.7 % considered that there is a low implementation and only 15.8 % cons...

Objective. Describe the incidence of psychosocial factors in public sector employees in the province of Tarma. Methods. The type of investigation was basic; descriptive level, descriptive-simple design; The instrument used was the questionnaire on psychosocial factors by Pando et al. (2016), whose dimensions were: workplace conditions, workload, content and characteristics of the task, job demands, job role and career development, social interaction and organizational aspects, and satisfaction with performance compensation; The sample consisted of 120 collaborators from 3 public institutions; the sampling was non-probabilistic - intentional. Results. Psychosocial factors moderately affect the job performance of public sector employees in the province of Tarma. Conclution. The degree of incidence of the factors in the behavior and performance of workers is moderately pernicious, and in th...

Objective. Was to determine the level of labor insertion of university graduates from the Macro Region of Central Peru. Method. The design was non-experimental; the research level was descriptive; The instrument used was the Labor Insertion questionnaire for university administration graduates, developed based on the perspective of Gómez-Cartolín (2015) which had 27 items, the dimensions were employability (with 15 items), and the employability dimension (12 items), the sample consisted of 315 university graduates from the Central Macro Region of Peru. Results. In the Junín region, 21.9% were men, and 22.5% were women; in Pasco 7.0% were men and 19.7% were women; In Huánuco 4.4% were men and 24.4% were women, making a total of 33.3% men and 66.7% women in the regions that make up the Central Macro Region of Peru. Conclusion. Labor insertion of the administration graduates of the Cent...