La tesis “GESTIÓN DE LA CALIDAD EN EL DESEMPEÑO ORGANIZACIONAL DE LA FACULTAD DE ADMINISTRACIÓN DE EMPRESAS DE LA UNIVERSIDAD NACIONAL DEL CENTRO DEL PERÚ 2013”, surge buscando respuesta al siguiente problema ¿Cómo influye la gestión de la calidad, en el desempeño organizacional de la facultad de administración de empresas de la UNCP?. El término calidad, es usado en todos los campos de la vida moderna, las instituciones educativas, por su contenido, conducen la formación humanística y el desarrollo profesional del capital humano, reflexionando hacia esas premisas es que le concedemos tal importancia a la calidad en instituciones universitarias. Las universidades de nuestro país no pueden ser ajenas a las exigencias actuales del entorno, el estado peruano a partir de la promulgación de la Ley 28740 de mayo del 2006, y posteriormente de manera más específica, el 17 de ...

The general objective of the thesis is to establish the relationship between the organization and the competitiveness of the productive chain of guinea pigs in Mantaro Valley to projected to national and international market, and propose strategies to strengthen the organization and competitiveness of the chain. The focus of research is quantitative, the kind of research is applied, the range is correlational. The design used is non experimental traverse correlation. To research a special list of guinea pig producers who are organized in 19 associations based on the information provided by the Ministry of Agriculture in Junín and the SEPAR group was developed. Stratified sampling was used to determine the sample of 211 producers. The techniques used were the content analysis and the survey. The survey was structured in two parts, the first to evaluate the organization of the productive ...

Objective: To determine the characteristics of the employee experience in employees of hotel establishments in the Junín region. Methods. The type of research was basic, descriptive level, simple descriptive design and non-experimental-transectional. The methods used were observation, analysis and synthesis and inductive-deductive, while the instrument applied was the questionnaire and the technique was the survey. The sample consisted of 320 employees of hotel establishments in the Junín region and the sample selection criterion was non-probabilistic by convenience. Results. The main results were that the levels of employee experience at the subjective level were regular in its physical and technological dimensions, and high in its cultural dimension; which reflects that, despite the adverse conditions due to the covid-19 pandemic, the collaborators performed their tasks with appropri...

Objective. To determine the relationship between digital marketing and customer loyalty in the development of commercial sustainability in the province of Tarma, Junín region (Peru). Methods. The research had a quantitative approach and was of basic type, correlational level and non-experimental-cross-sectional design; two instruments were used: the digital marketing questionnaire and the customer loyalty questionnaire. The first questionnaire consisted of 12 items referring to the dimensions of digital marketing and the second consisted of 15 items referring to the dimensions of customer loyalty. The sample consisted of 120 customers of commercial establishments in the province of Tarma. Results. 47.5 % of respondents considered that the implementation of digital marketing in commercial establishments is regular, 36.7 % considered that there is a low implementation and only 15.8 % cons...