Tópicos Sugeridos dentro de su búsqueda.
Tópicos Sugeridos dentro de su búsqueda.
https://purl.org/pe-repo/ocde/ford#5.02.04
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https://purl.org/pe-repo/ocde/ford#5.03.01
47,738
https://purl.org/pe-repo/ocde/ford#5.05.01
37,863
https://purl.org/pe-repo/ocde/ford#5.03.00
33,823
https://purl.org/pe-repo/ocde/ford#5.06.02
27,310
https://purl.org/pe-repo/ocde/ford#2.11.04
22,088
https://purl.org/pe-repo/ocde/ford#2.01.01
20,635
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201
artículo
Publicado 2021
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This article analyses the process of cultural mediatization of celebrities, taking as a case study the self-presentation of the singer Rosalía (@rosalia.vt) on the social network Instagram. For this purpose, a double quantitative and qualitative analysis has been carried out of the 449 publications made by the singer between 1-1-2018 and 31-7-2020, the period in which she achieved international fame with the release of the album El Mal Querer. The descriptive statistical analysis of this sample allows us to determine the singer's posting patterns, the categories to which she associates her image and the use she makes of the affordances of this social network. The iconological analysis of the sample allows us to determine the cultural references that Rosalía associates with her image within a globalized, urban and flamenco-inspired context. This study concludes that Rosalía appears as ...
202
artículo
Publicado 2021
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The Sars-Cov 2 pandemic made governments rethink the forms of communication. Discursive strategies regarding the use of media and forms of communication focused on understanding the pandemic and communicating the risk. This article analyzes the cases of twelve Latin American countries regarding the Executive's ability to adapt to risk communication, as the main tool for modifying habits and behaviors to prevent risk, as well as the potential use they gave to the social networks to establish immediate and real-time contact with its citizens. For this purpose, the study is theoretically based on the studies of risk communication, Agenda Setting, Framing and social networks. The investigation took the official Facebook accounts of the Presidency, Ministries / organizations in charge of public health and presidential personal accounts to analyze the content of the publications, from the firs...
203
artículo
The following article presents an analysis of the use of educational radio in intercultural education contexts and how, from its implementation, elements of media and information literacy are noticed, which facilitates and encourages the construction of adequate intercultural communication. The research has been carried out in Chile, specifically in rural schools in the communes of San Juan de la Costa and San Pablo, with the participation of students and teachers of basic and high school education, mostly of Mapuche huilliche origin, a native people of the south from that country. The methodology used has a qualitative approach, having as data collection strategies semi-structured interviews with key informants, participant observation in situ (both face-to-face and virtual) and virtual ethnography. The main results have shown that: Educational radio can generate training content to enh...
204
artículo
Publicado 2021
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During the quarantine decreed by the covid-19 pandemic in Colombia, an exploratory research was carried out on the consumption habits of the news media outlets, which also addressed the perception of credibility and trust in them. An online survey was administered between April and May 2020 and 2,084 people from all over the country participated. According to the results, the consumption of digital social networks, followed by traditional television (newscasts) and digital press prevailed; as well as a very low credibility in general in the news media outlets, and a perception of trust in the national media outlets Canal 1 and El Tiempo.
205
artículo
Media convergence and transmediality have led fictional worlds originally developed in graphic novels to be expanded in more recent media such as video games, where environments and characters become playable and where storytelling elements intertwine with game mechanics and rules. This work aims to study the graphic novel saga Blacksad (Díaz Canales and Guarnido, 2001) and the video game Blacksad: Under the Skin (Pendulo Studios, 2019) in order to shed light on how the storytelling in the graphic novels is complemented by that of the video game, and what specific affordances of video games amplify the experience of the Blacksad universe. Both the graphic novel saga and the video game are analysed from the perspectives of media ecology, game studies, the foundations of transmedial worlds and the aesthetics of new media. Comics and video game coexist in a logic of transmediality and inte...
206
artículo
The study analyzes the news coverage of eight Latin American newspapers on the migration crisis that occurred in 2020 as a result of the Covid-19 pandemic, which forced thousands of migrants to forcibly return to their countries of origin, faced with the closure of land borders, maritime and air, problems further exacerbated by the loss of their jobs in the recipient countries. An analysis of qualitative content related to the informative frames present in the digital news published during the first six months since the pandemic was declared globally is developed, observing that the frames of attribution of responsibility and conflict concentrate the news focus on the information published by the media included in the sample, concluding that the journalistic frames on repatriation during the pandemic concentrated the news coverage on the actions of the governments of the Region, especial...
207
artículo
Publicado 2021
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The macro-genre of TV infotainment comprises several genres and, regardless of the label under which each is defined, offers a wide range of variations and combinations that are constantly being reinvented. The infotainment report implies a mutation of the purely informative genre, as the representation of everyday lives has become a major television spectacle with its own characteristics. This research identifies 29 infotainment programmes broadcast on generalist television in Spain between 1990 and 2020 and analizes their evolution. The channels that have broadcast the highest number of infotainment reports are La Sexta (eleven programmes) and Cuatro (eight), followed by TVE ‘s La 1 (four), Antena 3 (three) and Telecinco (three). The results show that infotainment reports, most of which are produced by companies outside the channels, have a documentary-style aesthetic, deal with stor...
208
artículo
Publicado 2021
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This article shows the results of an academic research on the way in which the Peruvian press addresses the issue of abortion. A content analysis has been carried out to detect the frames, themes and journalistic sources present in 160 texts published during the five-year period 2015-2019 by the newspapers El Comercio, Perú 21, La República, La Hora, Correo and El Tiempo. The first three are part of the most read press in the metropolitan Lima region, while the last three are among the most read newspapers in the Piura region. These two regions are the most populated in the Andean country. One of the variables of the content analysis are the generic frames used by the press: pro-life, pro-abortion and neutral/ambiguous. The results show that five of the six selected newspapers –all except El Comercio– used mostly pro-life frames, that is, opposed to induced abortion. On the other h...
209
artículo
Publicado 2021
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Studies on gender stereotypes have focused on both commercial and political advertising, especially in election campaigns where it is suggested that these perceptions arise from the social environment and remain a reflection of culture and history preserving social norms. The present study seeks, through a quantitative content analysis, to identify the gender stereotypes used in the political spots broadcast during the campaigns of various Mexican electoral processes in 2018, its projection and differences according to the gender of the person who appeared as a female candidate or male candidate. The research indicates that the stereotypes most used are the most favorable with respect to women (modern and fighter-transgressor) although those who had a greater exposure in media were those referring to sensual woman and fragile or subdued woman. Positive stereotypes were more prevalent in ...
210
artículo
Publicado 2021
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The incessant changes in the modes of interrelation arising from ICT (Information and Communication Technologies) bring avant-garde ways of communicating, especially among the new generations. Social networks seem to have become the agora of postmodernity and any discourse that aspires to consolidate itself must adapt to them. Mixed realities (MRe), exemplified by virtual reality (VR) and augmented reality (AR) do not escape this axiomatic truth. The main networks natively integrate AR filters as layers of enriched information. Advertisers, eager to reach an elusive audience, have realized its storytelling potential. The objective is to test the compatibility of AR as a resource for advertising campaigns in RRSS supported by advergames with a transmedia strategy. The methodology is based on a triangulation whose vertices comprise a case study, a discourse analysis and a focus group ...
211
artículo
Publicado 2021
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Using a quantitative discourse analysis, this research aims to identify female micro and macroaggressions against other women within the news social construction process through the comments published on the top sources of news Facebook pages during 2020, in the context after the “feminist revolution” in 2018 and the social uprising in 2019. The investigation concludes that 26,55% of all female users' comments on women related news, content aggressions towards other women. That confirms the idea of feminine misogyny, as a consequence of the patriarchal system. Most of these discourses correspond to Otherness (56%) and, in the second place, to Stigmatization (27%). The majority of these addressed the personal sphere of the victims (33%), which confirms a general rejection of women and their social status. At last, results suggest that the microaggressions predominance, that add up 73%...
212
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Who writes the news in the Chilean press according to gender? Who are the sources, male or female, in the Chilean press? Is there a relationship between the gender of journalists and the gender of the sources in the Chilean press? This article studies the gender of the Chilean newsroom and their sources in 12,113 news through a quantitative method with a computational social science approach. This method combines web scraping and natural language processing techniques to gather and preprocess data, facilitating the exploration of complex social phenomena. Results show important biases in journalists and source gender. From a sample of 158 journalists, 99 were men (63%) and 59 women (37%). Also, from 12,113 news, 7,565 (62%) were written by male and 4,548 (38%) by female journalists. Of the 12,334 sources mentioned in the news, 9,771 were men (79%) and 2,563 were women (21%). A significan...
213
artículo
Publicado 2021
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The emergence of social media has provided footballers a novel and highly effective means of reaching out to and interacting with followers. This new twist in the relationship between players and fans has sparked recent debate (Cleland, 2009) on players’ attempts to connect with sports audiences and publicize their brand images via Twitter (Hutchins, 2011). This research analyses aspects of the Twitter behaviour of the five football players who compete in the major European leagues with the greatest number of Twitter followers such as how these athletes relate to their fans, who they talk to and what they talk about via this medium in order to determine how these individuals use Twitter to build personal brands and forge deeper connections between themselves and the clubs they play for and fans. Content analysis was used to detect message dissemination patterns and identify the main pr...
214
artículo
Publicado 2021
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While until now news programmes have been designed to be broadcast on large screen formats, especially television and computer screens, for the last decade, programmers have been making efforts to reach consumers on smaller receiver formats such as tablets and, more recently, mobile phones. Faced with this reality, television news has been redefined and reoriented, even using non-professional images for broadcasting. In this article, we review the evolution of audiovisual news, from television news to on-demand television and from there, its transition to vodcasting; all of this through an updated bibliography and the vision of television news managers. We therefore use a qualitative, descriptive and exploratory methodology, applying a questionnaire as a methodological tool. Audiovisual information has always been the most consumed and has increased with situations such as the global pan...
215
artículo
Publicado 2021
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Ecuador TV, launched in 2007, was the first public television channel in the history of Ecuador. As time went by, it was setting up as Rafael Correa’s spokesperson until the end of his term of office in 2017. Correa took several measures in order to ensure the control of news media and favor his staying in power. Following this strategy, he increased the number of state-owned and confiscated media outlets, although Ecuador TV became the most determining due to its geographical scope and audience. This article aims to show the significance of Ecuador TV as means of propaganda through both the description of political, juridical and media contexts, and a relevant case study based on a detailed content analysis of news programs covering the three presidential campaigns that took place during Correa’s term of office. We use both quantitative and qualitative methods taking in consideratio...
216
artículo
Publicado 2021
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This study analyzes the Dark series platform, one of Netflix's latest bets to offer additional content to fiction fans. By using the methodological tool of interactive decoupage, this study goes deeper into the different narrative elements that have allowed the elaboration of the interactive experience. It is concluded that Dark.Netflix proposes an amplification strategy to carry out the transmedia transfiction in the digital support that generates a new interactive narrative dialogue with their users/followers.
217
artículo
Publicado 2021
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This study focuses on three contemporary alternative users' attitudes to news previously detetected in the literature: 'News finds me', 'The information is out there' and 'I don't know what to believe. It analyzes the role of users' media distrust and social network homophily perception as predictors of each considered attitude. Secondly, the study also considers the effect of the mentioned attitude on user's interests in different news topics. Last, it compares the reciprocal influence of the aforementioned attitudes among them. A survey (n = 279) was developed among Spanish Facebook users. Data was analysed through multiple regression test. Results show that media distrust positively predicted “The Information Is Out There” but was not relevant in the cases of “News Finds Me” and “I Don’t Know What To Believe”. “News Finds Me” negatively predicted interest in hard new...
218
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The presence of candidates in politainment programs during electoral campaigns has already become a general practice in Spain. Considering that the vast majority of reactions on social media refer to the content or guests of television programs (D'heer & Verdegem, 2014), these reactions can be used to determine to what extent these shows contribute to improving the political knowledge of each candidate through the eyes of the audience (Boukes & Trilling, 2017). This research is based on some previous studies supporting the impact of political infotainment programs on promoting political engagement among the social audience, (Moy, Xenos & Hess, 2005) and in terms of benefits for politicians regarding their public image and outreach to new audiences (Teruel, 2016). However, this study aims to go further, specifying what type of content promotes greater public involvement. ...
219
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Andy Stalman, uno de los más consolidados expertos de marketing de habla hispana, a través de Deusto, publica ‘TOTEM. Transformando clientes en creyentes’. Un libro que podría ser considerado uno de los libros de branding más relevantes en este contexto de cambios sin precedentes. Y es que con este texto, en medio de un turbulento 2020, el autor procura reflexionar sobre el papel que cumplen hoy en día las marcas en la vida de las personas.
220
artículo
Publicado 2021
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El sector del entretenimiento que estuvo basado en el uso de la televisión como el eje de la vida cotidiana de las familias en entornos gregarios, se ha trasladado a la elección individual y al hiperconsumo desde las plataformas con contenidos, cuya diversidad crea estímulos constantes en un escenario de ubicuidad e hiperconexión. “Streaming wars. La nueva Televisión” es un libro escrito por Elena Neira, que aborda conceptualmente la evolución, presente y futuro del streaming de cara al cambio de paradigma, las transformaciones, las transiciones y las crisis que han revolucionado la industria cultural del cine y la televisión.
