The presence of candidates in politainment programs during electoral campaigns has already become a general practice in Spain. Considering that the vast majority of reactions on social media refer to the content or guests of television programs (D'heer & Verdegem, 2014), these reactions can be used to determine to what extent these shows contribute to improving the political knowledge of each candidate through the eyes of the audience (Boukes & Trilling, 2017). This research is based on some previous studies supporting the impact of political infotainment programs on promoting political engagement among the social audience, (Moy, Xenos & Hess, 2005) and in terms of benefits for politicians regarding their public image and outreach to new audiences (Teruel, 2016). However, this study aims to go further, specifying what type of content promotes greater public involvement. ...