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1
artículo
Publicado 2020
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The following article explores users’ interaction with the media and how technological tools have allowed users to easily generate information in great volumes for the media, known as User-Generated Content (UGC). Mobile devices have undoubtedly become a powerful tool to report to the media through messages, pictures and videos. However, there are some users who deliberately create false information, known as “fake news”, which rapidly spreads through social networks. Quite often, journalists pick up this information and their job is to verify its veracity before publishing.
2
artículo
Publicado 2020
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The following article explores users’ interaction with the media and how technological tools have allowed users to easily generate information in great volumes for the media, known as User-Generated Content (UGC). Mobile devices have undoubtedly become a powerful tool to report to the media through messages, pictures and videos. However, there are some users who deliberately create false information, known as “fake news”, which rapidly spreads through social networks. Quite often, journalists pick up this information and their job is to verify its veracity before publishing.
3
artículo
Publicado 2023
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El currículo es más que un plan de estudios pues no solo cumple una función técnico pedagógica sino una función sociopolítica pues engarza el Plan Estratégico de Desarrollo Nacional, (que posee estructura holística, orientadora), con la acción del Ministerio de Educación (MINED), coadyuvando a identificar requerimientos, capacidades sociales, y generar respuestas o soluciones sectorialmente factibles. El presente trabajo correlaciona las competencias curriculares N°3, 18 y 19 (Currículo 2022) referentes a calidad de vida (salud y alimentación), gestión del espacio y decisiones económicas, y su correspondiente presentación en los textos (de distribución gratuita estatal), determinando que los mismos presentan una significativa postergación en el tratamiento de las mencionadas competencias Para probar esta afirmación se establecieron 29 indicadores correlacionando su tr...
4
artículo
Publicado 2024
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Comedian Ángel Martín edits and presents the Informativo matinal para ahorrar tiempo (IMPAT), a daily two-minute audiovisual newscast distributed on major social networks, with a daily audience of around one million views. This format has generated a community of followers who expand its original content by creating mimetic sector-specific news programs. This study analyzes the thematic agenda and stylistic features of the IMPAT, as well as the news programs developed by its followers. The results show a predominance of soft news and non-news content, as well as the presence of narrative traits characteristic of infotainment. The followers expand the IMPAT by creating their own news programs, also focused on soft news and with similar styles. Thus, IMPAT stands out as an alternative newscast around which a unique informational fandom has been consolidated, with content generated by its...
5
artículo
Publicado 2025
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Purpose: The generalized use of the Internet and social networks has promoted new forms of communication and virtual interaction, especially among university students aged 18 to 24, who are heavy users of this technology. In this context, artificial intelligence (AI) and its ability to generate content, such as news, have sparked debate about the veracity of information and the need for responsible consumption to prevent misinformation. In addition, several studies show that excessive use of mobile devices, the Internet and social networks can lead to addiction and that AI-generated texts can be as persuasive as those written by humans. The main objective of this research is to analyze whether there are differences in the emotional and attentional response to journalistic news versus those generated by AI (GPT-4) as a function of gender and level of Internet addiction. Methodology: Socio...
6
objeto de conferencia
Publicado 2011
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Presentación que se llevó a cabo durante el III Congreso Internacional de Computación y Telecomunicaciones COMTEL 2011 del 19 al 21 de octubre de 2011 en Lima, Perú. COMTEL, es un certamen organizado por la Facultad de Ingeniería de Sistemas, Cómputo y Telecomunicaciones de la Universidad Inca Garcilaso de la Vega, que congrega a profesionales, investigadores y estudiantes de diversos países con el fin de difundir e intercambiar conocimientos, mostrar experiencias académicas-científicas y soluciones para empresas en las áreas de Computación, Telecomunicaciones y disciplinas afines.
7
informe técnico
Publicado 2023
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El consumidor actual constantemente consume contenido a través de diferentes dispositivos y diversas plataformas digitales como redes sociales, sitios web y blogs. Este consumo de información ha cambiado la forma en que interactuamos entre nosotros y con el mundo que nos rodea. Los consumidores están más informados que nunca y tienen acceso a más información que nunca. Esto ha llevado a una mayor demanda de contenido de calidad que pueda satisfacer las necesidades de esta nueva generación de consumidores. Como resultado, las empresas deben mantenerse al tanto de las tendencias para adaptar sus estrategias en consecuencia y crear contenido que resuene con su público objetivo. El curso desarrollará los conocimientos y competencias para diseñar y ejecutar una estrategia de marketing de contenidos para las empresas, desarrollando la capacidad de las mismas para interactuar e increm...
8
informe técnico
Publicado 2023
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El consumidor actual constantemente consume contenido a través de diferentes dispositivos y diversas plataformas digitales como redes sociales, sitios web y blogs. Este consumo de información ha cambiado la forma en que interactuamos entre nosotros y con el mundo que nos rodea. Los consumidores están más informados que nunca y tienen acceso a más información que nunca. Esto ha llevado a una mayor demanda de contenido de calidad que pueda satisfacer las necesidades de esta nueva generación de consumidores. Como resultado, las empresas deben mantenerse al tanto de las tendencias para adaptar sus estrategias en consecuencia y crear contenido que resuene con su público objetivo. El curso desarrollará los conocimientos y competencias para diseñar y ejecutar una estrategia de marketing de contenidos para las empresas, desarrollando la capacidad de las mismas para interactuar e increm...
9
tesis de maestría
Publicado 2023
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En el presente proyecto final de maestría se analizará la viabilidad para la creación de una agencia de marketing digital. La evaluación se centrará en el análisis del mercado, plan de marketing, análisis del capital humano, plan de operaciones y plan financiero y de rentabilidad. Cerrando con las conclusiones de la evaluación. Mauyi Content Studio tiene el objetivo de ser una agencia de marketing digital orientada a la generación de contenido de valor para vencer el miedo de hablar en público y comunicarse de manera efectiva. La idea de este proyecto nace en la identificación que siento con él. Siempre he tenido complicaciones para expresarme en público y/o dar presentaciones, ya sea por los nervios o miedo escénico. Actualmente laboro en una empresa del sector salud, en la gerencia de Business Intelligence. Mi función central es generar valor a través del análisis de l...
10
tesis de maestría
Project concept: We are part of the communication services industry. Our target market is that of companies that require comprehensive communication services with an emphasis on digital marketing, branding and production of photography and video content. Our main product / service line is the management of digital communication for social networks, as well as audiovisual production. And it differs from competitors by possessing characteristics related to our marketing strategy due to product and price differentiation. Current situation: The organization was constituted as E.I.R.L, in June 2019. It is currently in the implementation phase / stage and first months of work. Your greatest challenge is attracting customers in the short term, and we will address this with our marketing strategy. Your greatest opportunity is our competitive advantage and the need of consumers for our products. ...
11
artículo
In recent decades, a global fact-checking movement has emerged that aims to combat disinformation. These organizations use social media to make verified content visible. This work aims to know the characteristics of the content published by Spanish verifiers on Instagram, investigate what factors can predict interaction and evaluate the importance to their communities. For this, all the publications of the Spanish fact-checkers linked to the IFCN on Instagram during the year 2021 (n=655) have been analyzed. The data has been extracted using Crowdtangle and subsequently a content analysis, both qualitative and quantitative, has been carried out to observe how formats, themes and other variables affect user engagement. The results show that the publications related to politics and legislation have been the most published, although it is the publications on racism and xenophobia that receiv...
12
artículo
Publicado 2020
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The possession of integral models that allow to dimension new knowledge continues being a challenge to demonstrate. The purpose of study was to describe a methodological cognitive model for the generation and contribution of scientific results. Through the quantitative technique by content analysis, the proposed model was constructed, which consisted of three processes: 1st) management of scientific information, 2nd) cognitive interpretation; and 3rd) scientific writing. Each process derives recognition structures in a transitional manner, which makes it possible to, the construction towards a validated information. It was concluded that, in any field of research, it is required from the capture of primary information until the new scientific communication achieved as far as the proposed model allowed.
13
artículo
Publicado 2020
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The possession of integral models that allow to dimension new knowledge continues being a challenge to demonstrate. The purpose of study was to describe a methodological cognitive model for the generation and contribution of scientific results. Through the quantitative technique by content analysis, the proposed model was constructed, which consisted of three processes: 1st) management of scientific information, 2nd) cognitive interpretation; and 3rd) scientific writing. Each process derives recognition structures in a transitional manner, which makes it possible to, the construction towards a validated information. It was concluded that, in any field of research, it is required from the capture of primary information until the new scientific communication achieved as far as the proposed model allowed.
14
artículo
This research was carried out at the Universidad de Oriente (UNO) in Mexico with first-year students of the Bachelor's Degree in Tourism Development, its objective is to establish the self-perception of one's own generation and its relationship with learning and teaching. of their teachers. The study was qualitative with a phenomenological design, using the focus group technique, with convenience sampling, whose participants voluntarily attended the interviews. It was obtained that the students understand why their teachers teach with different strategies from the way in which they consider they learn, and it is due to the generation gap and their condition of digital migrants, being the conception and use of technology the main one. difference between them. Among the scope of the study is that it applies exclusively to students from the Yucatecan context and UNO, so it is desirable to r...
15
tesis de grado
Publicado 2022
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La presente investigación fue realizada con el objetivo de analizar la estrategia de Content Marketing elaboradas por la marca Mibanco, para cumplir con esta finalidad se planteó identificar los formatos que se aplican como parte del plan de contenido, conocer las reacciones del usuario en relación al contenido de las publicaciones y evaluar el impacto del marketing de contenido de la marca Mibanco. Por otra parte, fue imprescindible utilizar la metodología de enfoque cualitativo con diseño que responda a un estudio de caso. De esta manera y mediante el uso de una guía de observación como instrumento de recolección de datos, se obtuvo como resultado que el formato más utilizado por la marca es el de imagen estática, seguido de infografías y webinar. Además, se resolvió que la marca recibe reacciones positivas de acuerdo al contenido que elaboran y sus resultados nos muestran...
16
artículo
Publicado 2023
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In the recent report The Impact of Influencers on Advertising and Consumer Protection in the Single Market the European Parliament mentions the use of nudity and sexual content and the role of perceptions and expectations towards body image and perfect images. What most moves consumers' attitudes and behavioral intentions is the credibility, attractiveness (both physical and in terms of familiarity and likability), expertise, trustworthiness, popularity, prestige and high power of the influencers. In Spain two White Papers on influencer marketing indicate that a common form of socialization, especially for girls and women, consists of showing a sexy or a perfect body and projecting an egocentric image. The aim of this research is to analyze the presence of self-objectification in top influencers in Spain and to identify its relationship with either social values of success and recognitio...
17
artículo
The article analyzes the series Generation War (Unsere Mütter, Unsere Väter, 2013) to explore how melodramatic fiction contributes to the collective memory of Nazi Germany as Holocaust witnesses gradually disappear. A content analysis of the series’ three episodes is based on the hypothesis that emotional narratives can influence the preservation of memories and intergenerational dialogue about Hitler’s crimes. This analysis employs nine categories derived from the literature on audiovisual melodramatic modes: victim-characters, threatening forces, nostalgia, spaces of innocence, suspense, redemptive death, narrative logic disruptions, random fate, and moral reading pact. The findings show that Generation War incorporates these emotional elements to present a representation that combines both critique and understanding of the Nazi past. This demonstrates that melodrama can overcome...
18
artículo
In today’s business environment, talent management has become a crucial discipline for achieving sustainable competitive advantage. This study focuses on the talent acquisition and retention policies of Generation Z in Spanish family businesses, a significant sector in the country’s economy. Using a mixed approach of qualitative interviews and quantitative surveys, it explores the perceptions of managers and young employees on talent management policies. The results reveal that although many companies implement effective practices, there are significant differences in adapting to generational change. Factors such as fluid communication, continuous training and the inclusion of employees in strategic decision-making are key to the retention of young talent. In addition, job flexibility and a work environment that reflects the values of Generation Z are essential. This study contribute...
19
artículo
Publicado 2023
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The objective of this article is to explore the communities generated on YouTube by content creators on complementary and alternative medicine (CAM). Through graph theory, visual network analysis and a broad overview of the content of selected channels, communities are examined to assess their strength as a community in terms of their degree of connectedness and density. Strong communities are composed of individuals who spread the word about the same topic and viewpoint, acting as one block. Results showed that content creators who promote CAM on YouTube have small and weak communities; in contrast, content creators related to scientific dissemination, who are against CAM, have built strong communities.
20
artículo
Publicado 2023
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The objective of this article is to explore the communities generated on YouTube by content creators on complementary and alternative medicine (CAM). Through graph theory, visual network analysis and a broad overview of the content of selected channels, communities are examined to assess their strength as a community in terms of their degree of connectedness and density. Strong communities are composed of individuals who spread the word about the same topic and viewpoint, acting as one block. Results showed that content creators who promote CAM on YouTube have small and weak communities; in contrast, content creators related to scientific dissemination, who are against CAM, have built strong communities.
