Purpose: The generalized use of the Internet and social networks has promoted new forms of communication and virtual interaction, especially among university students aged 18 to 24, who are heavy users of this technology. In this context, artificial intelligence (AI) and its ability to generate content, such as news, have sparked debate about the veracity of information and the need for responsible consumption to prevent misinformation. In addition, several studies show that excessive use of mobile devices, the Internet and social networks can lead to addiction and that AI-generated texts can be as persuasive as those written by humans. The main objective of this research is to analyze whether there are differences in the emotional and attentional response to journalistic news versus those generated by AI (GPT-4) as a function of gender and level of Internet addiction. Methodology: Socio...