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1
tesis de maestría
Project concept: We are part of the communication services industry. Our target market is that of companies that require comprehensive communication services with an emphasis on digital marketing, branding and production of photography and video content. Our main product / service line is the management of digital communication for social networks, as well as audiovisual production. And it differs from competitors by possessing characteristics related to our marketing strategy due to product and price differentiation. Current situation: The organization was constituted as E.I.R.L, in June 2019. It is currently in the implementation phase / stage and first months of work. Your greatest challenge is attracting customers in the short term, and we will address this with our marketing strategy. Your greatest opportunity is our competitive advantage and the need of consumers for our products. ...
2
capítulo de libro
En 1912, bajo el eslogan “Menos trabajo para mamá”, se inauguró el primer establecimiento de comida rápida de los Estados Unidos. El también conocido “Fast Food”, un estilo de alimentación en donde los alimentos se preparan y se sirven para satisfacer un consumo rápido, actualmente domina gran parte del mundo en el que vivimos.