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Perú
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Communication, Development, Mass media, Code, Message, hybridization, Transculturat
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Comunicación, Comunicación para el desarrollo, Medios masivos de comunicación, Código, Mensaje, Hibridación, Transculturación
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Estrategia de fidelización, valor agregado del producto, la opinión de los clientes externos e internos, legislación, la demanda.
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communication media » communication social (Expander búsqueda), communication area (Expander búsqueda), communication a (Expander búsqueda)
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communication media » communication social (Expander búsqueda), communication area (Expander búsqueda), communication a (Expander búsqueda)
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1
artículo
Publicado 2013
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The communication process has several elements essential for effective communication: thesender, recipient, code, message and the medium are required for the proper understandingbetween the parties. In most cases we believe that if you meet the above rule will have a successfulcommunication, but sometimes we forget that the other, as a thinking, can decode the informationand set a different position to that proposed by the issuer. Owing to the role of mass media aresegmented, divided and grouped into categories and sub categories that allow messages orinformation reach us effectively and directly. However, the criteria and be thinking they are abovethese requirements, and is integral, since the academic year to make proposals to validate to bethinking, being proponent, to be critical over the passive recipient and that man does not exercisea role in the communication controller which is ...
2
artículo
Publicado 2013
Enlace
Enlace
The communication process has several elements essential for effective communication: thesender, recipient, code, message and the medium are required for the proper understandingbetween the parties. In most cases we believe that if you meet the above rule will have a successfulcommunication, but sometimes we forget that the other, as a thinking, can decode the informationand set a different position to that proposed by the issuer. Owing to the role of mass media aresegmented, divided and grouped into categories and sub categories that allow messages orinformation reach us effectively and directly. However, the criteria and be thinking they are abovethese requirements, and is integral, since the academic year to make proposals to validate to bethinking, being proponent, to be critical over the passive recipient and that man does not exercisea role in the communication controller which is ...
3
artículo
This research is about what the “Aprendo en casa” strategy in Peru in 2020 meant from two of its main resources, radio and television. The objective was to analyze communicationally and evaluate the programs of both media. Thirty-two pieces from all educational levels were discussed, in seven months, with 27 expert communicators, and the experience from 50 target actors of the strategy was evaluated. The study was methodologically naturalistic, with a qualitative approach, indirect hermeneutical and phenomenological typologies, and under an open coding design. Eight categories generated by free will were found to show results on biased content and questionable forms of presentation; gaps were made visible at the educational, digital, and generational levels, and disarticulation between the education and communication axes. Our findings will contribute to improve the design and use of...
4
artículo
This research is about what the “Aprendo en casa” strategy in Peru in 2020 meant from two of its main resources, radio and television. The objective was to analyze communicationally and evaluate the programs of both media. Thirty-two pieces from all educational levels were discussed, in seven months, with 27 expert communicators, and the experience from 50 target actors of the strategy was evaluated. The study was methodologically naturalistic, with a qualitative approach, indirect hermeneutical and phenomenological typologies, and under an open coding design. Eight categories generated by free will were found to show results on biased content and questionable forms of presentation; gaps were made visible at the educational, digital, and generational levels, and disarticulation between the education and communication axes. Our findings will contribute to improve the design and use of...
5
artículo
Publicado 2009
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Social responsibility is not a strange concept to the means of communication. Social responsibility in the means of communication, has as a starring point the values that means wants to irradiare in their contents, as well as the fulfillment of its ethic code - if it has institutionalized. In a few words, social responsibility in the means of communication is discovered in the sum of values that means expresses at the momento of spreading information or entertainment, as well as all the planned ser of actions that means rakes in relation to their stakeholders or i nterest groups. However, it is interesting the management analysis of social responsibility in communication companies, beca use means of communication are also companies, so they are supposed ro be profitable, lucrative and socially responsible within the competitive global mar...
6
artículo
Publicado 2009
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Social responsibility is not a strange concept to the means of communication. Social responsibility in the means of communication, has as a starring point the values that means wants to irradiare in their contents, as well as the fulfillment of its ethic code - if it has institutionalized. In a few words, social responsibility in the means of communication is discovered in the sum of values that means expresses at the momento of spreading information or entertainment, as well as all the planned ser of actions that means rakes in relation to their stakeholders or i nterest groups. However, it is interesting the management analysis of social responsibility in communication companies, beca use means of communication are also companies, so they are supposed ro be profitable, lucrative and socially responsible within the competitive global mar...
7
tesis de grado
Publicado 2024
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La sucesión intestada en el Perú es una de las fuentes del derecho sucesorio más usadas por los peruanos y su procedimiento de publicidad es regulado por el Código Procesal Civil y la Ley de Competencia Notarial en Asuntos no Contenciosos- Ley N°. 26662, que establece como medios de divulgación la sección de avisos del Diario Oficial El Peruano y otro de amplia circulación, canales de información poco adquiridos por los peruanos, toda vez que, la mayoría posee una ausencia de cultura lectora en medios impresos prefiriendo los tecnológicos, como las redes sociales. En consecuencia, el presente trabajo desarrolla los siguientes objetivos; i) Analizar la doctrina y norma comparada del empleo de las diversas formas de la publicidad de la sucesión intestada, ii) Identificar las redes sociales más usadas por el Colegio de Notarios de Lambayeque y su correcta regulación en la legi...
8
artículo
Publicado 2020
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Organizations currently use infographics on social media to have a greater impact on audiences. Objective: Characterize the presence of Responsible Communication in infographics published by pharmaceutical companies on the social network Facebook. Methodology: Quantitative, descriptive, transversal, and non-experimental. The variable of interest was Responsible Communication (CR) in two subfields: Corporate Communication and Digital Communication (Hernández-Flores, 2018). 69 infographics published by 4 multinational pharmaceutical companies that had an official website in said network in 2018 were observed. Results: As for Digital Communication, infographics are an effective communication tool; although, the interactivity that arises from said publication is not attended by the observed companies. On Corporate Communication, corporate culture is promoted in infographics, but not the rep...
9
artículo
Publicado 2011
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Social networks like Twitter have become platforms used by people as well as corporations to reach audiences of a size that, barely a decade ago, seemed unimaginable. Journalism has also been affected by this trend, so now journalists and media corporations make use of these social networks. The presence of media and journalists in platforms such as Twitter inevitably comes with multiple ways of presenting themselves to the public. While the media face the challenge to upkeep their informational end, journalists have to find a balance between their personal and professional profile. A comparative usability analysis of journalists and media Twitter accounts makes this an evident problem that will allow studying the phenomenon and proposing certain guidelines for action. Questions emerge rapidly: Can media corporatize a social tool that is essentially personal? Must a journalist inform, gi...
10
artículo
Traditional media (press, radio and television) in South America have better expectations regarding the process of digital transition faced by communication companies and industries on a global level. This hypothesis is contrasted by comparing two elements. First, the evolution trends of the media sector in Latin America collected by sectorial databases of the World Association of Newspapers and New Publishers, the Eurodata´s general audience report, the Pew State of the News Media and the Global Entertainment & Media Outlook 2016-2020. Second, the results of an own survey to 166 managers from 19 Latin American countries. Media managers from the area confirm that traditional media will grow up to 5% and digital media and advertising could reach 10% and more in the coming years..
11
artículo
Publicado 2020
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In a context characterized by structural transformations and the credibility crisis of journalism, media accountability is of outmost importance. Focusing on the Spanish context, this article examines journalists’ and citizens’ perceptions of in-house accountability instruments. To do so, an online survey was administered to Spanish journalists, six citizen focus groups were established and 19 in-depth interviews were conducted with experts and representatives from professional associations. The results reveal that journalists’ evaluation of media accountability instruments is modest. From the citizens’ perspective, the lack of visibility and relative distrust toward these instruments are highlighted. With the goal of stimulating the debate and decision-making, an open access platform has been built to evaluate if media organizations have developed these fundamental instruments t...
12
artículo
Publicado 2012
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This research selects two variables contributing to the configuration of a teacher profesonal profile public education, psychology, and from communication skills and positive mental health, the latter focusing on six factors: personal satisfaction Prosocial Attitude; self-control, autonomy, and self-actualization Troubleshooting, and interpersonal skills, explored by the variable positive mental health and communicative competence, identifying thinking styles resulting from cerebral hemispheric dominance. The sample consisted of 274 teachers of different levels of basic education and working in the geographical scope of the department of Lima, as controlled variables that favor the correlation analysis of the variables investigated The findings found thick, require that scores of communication skills (tests 1 and 2) have significant correlations with positive mental health reaching 0.197...
13
artículo
Publicado 2012
Enlace
Enlace
This research selects two variables contributing to the configuration of a teacher profesonal profile public education, psychology, and from communication skills and positive mental health, the latter focusing on six factors: personal satisfaction Prosocial Attitude; self-control, autonomy, and self-actualization Troubleshooting, and interpersonal skills, explored by the variable positive mental health and communicative competence, identifying thinking styles resulting from cerebral hemispheric dominance. The sample consisted of 274 teachers of different levels of basic education and working in the geographical scope of the department of Lima, as controlled variables that favor the correlation analysis of the variables investigated The findings found thick, require that scores of communication skills (tests 1 and 2) have significant correlations with positive mental health reaching 0.197...
14
artículo
Publicado 2021
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The present work consists of analyzing the existence of a communication policy in the Velasco Alvarado regime (1968-1975). The objective of the design of this policy was to disseminate the cultural proposals of the regime from the principle of refounding a new Peruvian nation. Given this, we distinguish two key concepts for this article: culture and the media. For this proposal, the media are instruments that use codes designed to disseminate messages articulated with the nationalism of the military regime. From this instrumentalization, Velasquismo will generate a political framework to manage the visual image, a key communication unit for its nationalist propaganda. The reasons for this perception were manifested in a context that we will review in this work: authoritarianism and state interventionism, an artistic scene with an avant-garde bias and a depoliticized society like Peru’s...
15
artículo
Publicado 2018
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Media are supposed to pay special attention to the traditional journalistic ethical norms in the cases of media coverage of bullying in schools (Olweus, 1998; Mason, 2008), insofar as these combine childhood, violence and, in some unfortunate cases, suicide (Herrera et al., 2015). Even if mass media have traditionally avoided these kind of coverage, giving rise to an informative silence that answers to its concern about a possible “imitation effect” (Philips, 1974), it is a fact that the topic has gained attention in the media sphere, probably due a growing public and social interest towards the bullying problem. Because of the scarce researches on media coverage of bullying in schools related to suicide (Müller, 2011), this paper examines the ethical codes and the media treatment of three significant cases in Spain. The results shed light on the consequences of releasing this kind ...
16
artículo
Publicado 2023
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This article analyzes the characteristics of the information supplied by the Peruvian print media in a specific election period, the 2018 regional and municipal election, and reflects on their role and contribution to democracy. For data collection, media monitoring, a quantitative technique that uses a codebook and coding sheet as instruments, was employed. A total of 3261 news items from six selected newspapers (three from Lima and three from other regions) were reviewed. This research has shown some trends or patterns of the information supplied by the selected media in the 2018 election, including the fact that the focus of the electoral process was the candidate and not the citizen; there was limited visibility of key issues, such as citizen participation in the electoral process or political party funding; most of the news about the elections was “framed” as a conflict; the new...
17
artículo
Publicado 2023
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This article analyzes the characteristics of the information supplied by the Peruvian print media in a specific election period, the 2018 regional and municipal election, and reflects on their role and contribution to democracy. For data collection, media monitoring, a quantitative technique that uses a codebook and coding sheet as instruments, was employed. A total of 3261 news items from six selected newspapers (three from Lima and three from other regions) were reviewed. This research has shown some trends or patterns of the information supplied by the selected media in the 2018 election, including the fact that the focus of the electoral process was the candidate and not the citizen; there was limited visibility of key issues, such as citizen participation in the electoral process or political party funding; most of the news about the elections was “framed” as a conflict; the new...
18
tesis de maestría
Publicado 2017
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Este trabajo se propone investigar, de forma exploratoria, cómo es que las familias homoparentales en Lima logran constituirse como tales a la luz de un entorno que las desconoce, de la falta de amparo legal y de las persistentes actitudes que revelan poca tolerancia frente a homosexuales. Hemos realizado entrevistas a profundidad a 9 miembros adultos de 7 familias homparentales - 6 de ellas lideradas por lesbianas y 1 lideradas por gays-.Uno de los principales resultados es que parejas homosexuales incorporan en su horizonte de realización personal a la familia a la vez que la recrean, objetando que el único fundamento del parentesco sea el biológico y proponen a la voluntad como un nuevo sustrato de la filiación, sin negar espacio a lo biológico. Ante la supresión de la división sexual del trabajo en casa, la división de las tareas del hogar y crianza se basan en preferencias ...
19
tesis de maestría
Publicado 2017
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Este trabajo se propone investigar, de forma exploratoria, cómo es que las familias homoparentales en Lima logran constituirse como tales a la luz de un entorno que las desconoce, de la falta de amparo legal y de las persistentes actitudes que revelan poca tolerancia frente a homosexuales. Hemos realizado entrevistas a profundidad a 9 miembros adultos de 7 familias homparentales - 6 de ellas lideradas por lesbianas y 1 lideradas por gays-.Uno de los principales resultados es que parejas homosexuales incorporan en su horizonte de realización personal a la familia a la vez que la recrean, objetando que el único fundamento del parentesco sea el biológico y proponen a la voluntad como un nuevo sustrato de la filiación, sin negar espacio a lo biológico. Ante la supresión de la división sexual del trabajo en casa, la división de las tareas del hogar y crianza se basan en preferencias ...
20
artículo
The article intends to develop a loyalty strategy. That means having several loyal customers in order to continue leading the market for satisfying the needs, expectations and the commitment of the company. Current consumers are more demanding and ask for better quality and better products and services. According to Henry Assael (1998), being aware of theconsumer’s psychographic, demographic, behavioral and geographic characteristics is necessary in order to design the strategy. The proposal also includes designing the different formsof communication, taking into account the pertinent legislation, and mainly following the ethical code and not presenting deceitful advertising, and considering the new virtual media
