This research exposes the use of stereotype of women in the first month of campaign on former First Lady Hillary Clinton’s twitter account and how the candidate takes advantage of resources. After reviewing the 191 published from April 12 until May 12 2015, the tools used by the frontrunner and her staff while she seeks to earn the vote of the American citizens will be presented to the reader.

This research exposes the use of stereotype of women in the first month of campaign on former First Lady Hillary Clinton’s twitter account and how the candidate takes advantage of resources. After reviewing the 191 published from April 12 until May 12 2015, the tools used by the frontrunner and her staff while she seeks to earn the vote of the American citizens will be presented to the reader.

Social networks like Twitter have become platforms used by people as well as corporations to reach audiences of a size that, barely a decade ago, seemed unimaginable. Journalism has also been affected by this trend, so now journalists and media corporations make use of these social networks. The presence of media and journalists in platforms such as Twitter inevitably comes with multiple ways of presenting themselves to the public. While the media face the challenge to upkeep their informational end, journalists have to find a balance between their personal and professional profile. A comparative usability analysis of journalists and media Twitter accounts makes this an evident problem that will allow studying the phenomenon and proposing certain guidelines for action. Questions emerge rapidly: Can media corporatize a social tool that is essentially personal? Must a journalist inform, gi...

Social networks like Twitter have become platforms used by people as well as corporations to reach audiences of a size that, barely a decade ago, seemed unimaginable. Journalism has also been affected by this trend, so now journalists and media corporations make use of these social networks.

The arrival of Michelle Bachelet at the Chilean government did not simply mean that a South American country had its first female president; it also brought a new way of doing politics and, for the media, a new way of approaching the highest national authority. The TV electoral campaign, as well as the press coverage of her presidential activities, brought the exploration of an almost unknown world in the public sphere: personal life of Bachelet.This paper will analyze the evidence found in her electoral spots and in the media, that will allow tackling the object of study and understand the role of the gender in the degree and nature of exposure of the private lives of politicians.