La presente investigación analiza cuáles son los principios de la narrativa transmedia en la saga cinematográfica X-Men, 2020. La evolución y uso del concepto narrativa transmedia ha generado otra forma de interacción de los usuarios con los productos, donde la expansión del universo por parte de la audiencia es la base para el éxito de una historia. Estudiado, bajo un enfoque cualitativo, y con un diseño de estudio de caso, se visualizaron 12 películas que componen la saga cinematográfica X-men, aplicándose 7 fichas de observación, una ficha por cada principio, las que por observación directa, permitieron determinar si se cumplían los parámetros señalados. Dentro de los resultados obtenidos se identificó cuáles son los principios cumplidos y de qué forma; sobre expansión versus profundidad, todas las películas fueron llevadas a otra plataforma física o digital y lo...

This research is about what the “Aprendo en casa” strategy in Peru in 2020 meant from two of its main resources, radio and television. The objective was to analyze communicationally and evaluate the programs of both media. Thirty-two pieces from all educational levels were discussed, in seven months, with 27 expert communicators, and the experience from 50 target actors of the strategy was evaluated. The study was methodologically naturalistic, with a qualitative approach, indirect hermeneutical and phenomenological typologies, and under an open coding design. Eight categories generated by free will were found to show results on biased content and questionable forms of presentation; gaps were made visible at the educational, digital, and generational levels, and disarticulation between the education and communication axes. Our findings will contribute to improve the design and use of...

This research is about what the “Aprendo en casa” strategy in Peru in 2020 meant from two of its main resources, radio and television. The objective was to analyze communicationally and evaluate the programs of both media. Thirty-two pieces from all educational levels were discussed, in seven months, with 27 expert communicators, and the experience from 50 target actors of the strategy was evaluated. The study was methodologically naturalistic, with a qualitative approach, indirect hermeneutical and phenomenological typologies, and under an open coding design. Eight categories generated by free will were found to show results on biased content and questionable forms of presentation; gaps were made visible at the educational, digital, and generational levels, and disarticulation between the education and communication axes. Our findings will contribute to improve the design and use of...