Tópicos Sugeridos dentro de su búsqueda.
Tópicos Sugeridos dentro de su búsqueda.
1
artículo
Publicado 2020
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The late interest of Ecuador to work on a brand caused that smaller cities also delay their own brand. This did not favor their tourism development, as well as the growth of investment and business. This article is a diagnosis of the current tourist situation of Cayambe, as of other references, proposing the creation of the city branding. Regarding its positioning, a visual advertising strategy that impacts the objectives of the city and its inhabitants through transmedia tactics, is suggested.
2
artículo
Publicado 2020
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The late interest of Ecuador to work on a brand caused that smaller cities also delay their own brand. This did not favor their tourism development, as well as the growth of investment and business. This article is a diagnosis of the current tourist situation of Cayambe, as of other references, proposing the creation of the city branding. Regarding its positioning, a visual advertising strategy that impacts the objectives of the city and its inhabitants through transmedia tactics, is suggested.
3
artículo
Publicado 2020
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The late interest of Ecuador to work on a brand caused that smaller cities also delay their own brand. This did not favor their tourism development, as well as the growth of investment and business. This article is a diagnosis of the current tourist situation of Cayambe, as of other references, proposing the creation of the city branding. Regarding its positioning, a visual advertising strategy that impacts the objectives of the city and its inhabitants through transmedia tactics, is suggested.
4
artículo
Publicado 2015
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This article analyses religious and spiritual coping of negative and stressful events such as the loss of a loved one. The study case of a religious catholic woman who lost a loved one is part of my Docthoral Thesis (an exploratory and descriptive study done with religious persons of different creeds), where it was verified that prayers, meditation, spiritual healing, funerary rituals and social support promote positive effects and physical, psychological, mental and spiritual well- being of religious people who mourn the loss of a loved one.
5
artículo
Publicado 2013
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In recent decades it has reached a reasonable agreement among researchers regarding concepts and manifestations associated with mourning (Stroebe et al., 2007). The progress are great from the conceptions of mourning “work” (Freud, 1917), the “phases” (Bowlby, 1980; Kubler Ross, 1984) and the “tasks” of mourning (Worden, 1991). A lot of recent research recognize the mourning as a complex phenomenon that includes biological, psychological, social and spiritual levels (Stroebe et al., 2007).New studies broadened and deepened the theory of stress confrontation present in negative and / or traumatic situations (Lazarus & Folkman, 1984) to investigate the cognitive, emotional, social and spiritual process that people of different ages use, belonging to different creeds and cultures to confront various types of losses (Stroebe et al., 2007; Folkman, 2007; Rosemblatt, 2007).One ...
6
artículo
Publicado 2013
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In recent decades it has reached a reasonable agreement among researchers regarding concepts and manifestations associated with mourning (Stroebe et al., 2007). The progress are great from the conceptions of mourning “work” (Freud, 1917), the “phases” (Bowlby, 1980; Kubler Ross, 1984) and the “tasks” of mourning (Worden, 1991). A lot of recent research recognize the mourning as a complex phenomenon that includes biological, psychological, social and spiritual levels (Stroebe et al., 2007).New studies broadened and deepened the theory of stress confrontation present in negative and / or traumatic situations (Lazarus & Folkman, 1984) to investigate the cognitive, emotional, social and spiritual process that people of different ages use, belonging to different creeds and cultures to confront various types of losses (Stroebe et al., 2007; Folkman, 2007; Rosemblatt, 2007).One ...
7
artículo
Publicado 2015
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This article analyses religious and spiritual coping of negative and stressful events such as the loss of a loved one. The study case of a religious catholic woman who lost a loved one is part of my Docthoral Thesis (an exploratory and descriptive study done with religious persons of different creeds), where it was verified that prayers, meditation, spiritual healing, funerary rituals and social support promote positive effects and physical, psychological, mental and spiritual well- being of religious people who mourn the loss of a loved one.
8
artículo
Publicado 2019
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The purpose of this study was to analyze and understand the loving suffering in the poem "Por más que quiero" by Mariano Melgar Valdivieso from the perspective of discourse analysis. The method used was hermeneutics, for which phenomenology, structuralism and the study of signs were taken into account. The technique used for the study was the analysis of poetic discourse: textual, enunciative, semiotic and pragmatic dimension. The poem evidenced the poet's loving suffering, grief caused by the disdain of heartbreak, the impossibility of forgetting and the non-correspondence of feelings to the lyrical subject by the loved one.
9
artículo
Publicado 2021
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This article explores the experiences and learning of university students when participating in different roles (players, actors, and staff) in transmedia games. A case study was carried out at the university that analyzes 9 of the 11 “I love to read” games carried out from 2014 to 2019 to promote reading. The participation in theseevents has been approximately 1048 university students. The results and findings indicate that these games are immersive experiences that generate readiness and diverse learning, arouse interest and benefit the university community. I conclude that they generate a space of intramural affinity and are an effective strategy to promote connected learning.
10
artículo
Publicado 2021
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This article explores the experiences and learning of university students when participating in different roles (players, actors, and staff) in transmedia games. A case study was carried out at the university that analyzes 9 of the 11 “I love to read” games carried out from 2014 to 2019 to promote reading. The participation in theseevents has been approximately 1048 university students. The results and findings indicate that these games are immersive experiences that generate readiness and diverse learning, arouse interest and benefit the university community. I conclude that they generate a space of intramural affinity and are an effective strategy to promote connected learning.
11
artículo
Publicado 2020
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This article seeks to explore the response of international human rights law and international human rights bodies in the definition of guidelines for States to tackle the COVID-19 pandemic. The main argument is that the high levels of adaptability of the norms for the protection of human beings and the standards developed in this matter are reflected in the way their protective effects have been at display; mainly, in i) the limits for restrictions or suspensions of human rights for epidemic control and ii) the specific provisions for the protection of vulnerable groups. Towards the end of the document, given the importance of the subject in the context of the pandemic, the author reflects on the approach of international human rights law towards death, the handling of corpses, the mourning and the participation of families in decisions regarding the disposition of the bodies of their l...
12
artículo
Publicado 2020
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This article seeks to explore the response of international human rights law and international human rights bodies in the definition of guidelines for States to tackle the COVID-19 pandemic. The main argument is that the high levels of adaptability of the norms for the protection of human beings and the standards developed in this matter are reflected in the way their protective effects have been at display; mainly, in i) the limits for restrictions or suspensions of human rights for epidemic control and ii) the specific provisions for the protection of vulnerable groups. Towards the end of the document, given the importance of the subject in the context of the pandemic, the author reflects on the approach of international human rights law towards death, the handling of corpses, the mourning and the participation of families in decisions regarding the disposition of the bodies of their l...
13
artículo
Publicado 2023
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The present study aimed to apply a network analysis model to provide an exploratory empirical conceptualization of dynamic networks of posttraumatic growth (PTG) symptoms in 7,434 people who experienced the death of a loved one from COVID-19 in 16 Latin American countries. The Post-Traumatic Growth Inventory: Short Form of Eight Items was used. A non-regularized network with partial correlation coefficients was estimated through the ggmModSelect algorithm. The network architecture was analyzed for each country through its local properties and global properties. The results indicated that the networks differed significantly between countries. The core dimensions in the networks were relating to others, personal strength, and life value and opportunities, which were more related dimensions that reinforce the emergence of PTG in all countries. The findings may be useful to motivate research...
14
artículo
Publicado 2025
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The present study aimed to apply a network analysis model to provide an exploratory empirical conceptualization of dynamic networks of posttraumatic growth (PTG) symptoms in 7,434 people who experienced the death of a loved one from COVID-19 in 16 Latin American countries. The Post-Traumatic Growth Inventory: Short Form of Eight Items was used. A non-regularized network with partial correlation coefficients was estimated through the ggmModSelect algorithm. The network architecture was analyzed for each country through its local properties and global properties. The results indicated that the networks differed significantly between countries. The core dimensions in the networks were relating to others, personal strength, and life value and opportunities, which were more related dimensions that reinforce the emergence of PTG in all countries. The findings may be useful to motivate research...
15
tesis de grado
Publicado 2016
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El presente trabajo de investigación basado en la creciente importancia del comportamiento del consumidor en el éxito empresarial, sobre todo en mercados competitivos con muchas marcas y fabricantes, busca a partir de su estudio, diseñar estrategias de marketing basadas en los factores que influyen en el comportamiento del consumidor para la empresa Chocolates Misk’i Love S.R.L. que permitan mejorar su posicionamiento en el mercado local. La investigación es de tipo descriptivo; no experimental - de corte transversal y utilizó el método analítico y sintético; cuya población estuvo determinada por el número de clientes existentes en la base de datos de la empresa: 250 clientes, obteniendo como muestra de 89 clientes. Así mismo, se utilizó un cuestionario online con una serie de preguntas que permitieron realizar el análisis situacional del comportamiento del consumidor en l...
16
artículo
Publicado 2024
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This study aimed to evaluate the psychometric properties of the Grief Impairment Scale (GIS) using a network psychometric model. A total of 1048 individuals from Peru and El Salvador participated. A network psychometric model was used to determine internal structure, reliability, and cross-country invariance. The results indicate that the GIS items were grouped into a single network structure through Exploratory Graph Analysis. Reliability was estimated by structural consistency, and it was found that when replicating the network structure within an empirical dimension, a single network structure was consistently obtained, and all items remained stable. Furthermore, the network structure was invariant, thus functioning similarly across the different country groups. In conclusion, the GIS presented solid psychometric evidence of validity based on its internal structure, reliability, and c...
17
artículo
Publicado 2024
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This study aimed to evaluate the psychometric properties of the Grief Impairment Scale (GIS) using a network psychometric model. A total of 1048 individuals from Peru and El Salvador participated. A network psychometric model was used to determine internal structure, reliability, and cross-country invariance. The results indicate that the GIS items were grouped into a single network structure through Exploratory Graph Analysis. Reliability was estimated by structural consistency, and it was found that when replicating the network structure within an empirical dimension, a single network structure was consistently obtained, and all items remained stable. Furthermore, the network structure was invariant, thus functioning similarly across the different country groups. In conclusion, the GIS presented solid psychometric evidence of validity based on its internal structure, reliability, and c...
18
tesis de grado
Publicado 2016
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Las empresas en la actualidad buscan perennemente adaptarse a las versátiles situaciones del mercado. Satisfacer los requerimientos de los consumidores y seguir siendo competitivos, se mejoran los procesos con herramientas de análisis de negocio, con el enfoque de Tecnologías de la Información (TI), centrada en automatizar dichos procedimientos, el propósito de este estudio fue “Realizar la propuesta de optimización del proceso de facturación que mejorará la gestión administrativa en la empresa Corporación de diseños Love BOO E.I.R.L.”, Lima Metropolitana, 2016” para ello se desarrolló éste estudio de tipo descriptivo no experimental con 5 colaboradores como unidad de análisis (vendedoras, recepcionista y dueño de la empresa) que interactúan directamente con el proceso de ventas, como resultado de dicha investigación se propuso la metodología BPM usando las dimens...
19
tesis de grado
Publicado 2022
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Los departamentos de marketing han venido evolucionando durante los años noventa hasta la actualidad con la llegada del internet y en el transcurso del tiempo nacieron las redes sociales (Hennig - Thurau, 2021). La evolución de la tecnología ha generado la aparición de las redes sociales que motivó el inicio del eWOM, lo cual es un contenido donde usuarios generen, difunden y hacen que influyen a otras personas, transformando de diversas formas su comportamiento (Hennig - Thurau, 2021). El objetivo principal de esta investigación fue determinar la relación del eWOM a través de Facebook, representado por ciertas dimensiones como la calidad, credibilidad, necesidad de la información y actitud hacia la marca, que influyen en la intención de compra en estudiantes universitarios hacia la marca One Love, una tienda de ropa casual. Para esta investigación se obtuvo una muestra de seg...
20
artículo
Publicado 2024
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Introduction: Worldwide, anxiety and depression are the most common mental disorders, both in clinical settings and in the general population. The Patient Health Questionnaire-4 is the most widely used open access instrument to assess anxiety and depression in both clinical and community settings. Objective: The study aims to evaluate the psychometric evidence of the Patient Health Questionnaire (PHQ-4). Method: 1015 Peruvian individuals between 18 and 69 years old (M=26.4, SD=9.93, 58.6% women) who experienced the death of a loved one participated. Techniques derived from Classical Test Theory and Item Response Theory (IRT) were used. Results: Three models were tested: one-dimensional (CFI = 0.989; TLI = 0.966; RMSEA = 0.075), the two-factor model (CFI = 1.000; TLI = 1.000; RMSEA = 0.000) and the bifactor model which did not converge. The two-factor model was the one that came closest t...
