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1
artículo
The study explores gamification in digital marketing, focusing on live broadcasts through a quantitative approach. Supported by surveys of 250 viewers, it objectively assesses how gamified strategies enhance audience participation and commitment, and influence brand recognition. Findings show that gamification boosts audience engagement by 40% and brand retention by 30%. Additionally, 60% are more inclined to purchase after live interaction. Challenges include the need for precise brand alignment and flawless user experience. Risks of diverting attention with poor gamification execution and potential fatigue from market saturation are noted. This analysis underscores overcoming technical and creative obstacles to fully harness gamification’s power, enhancing engagement and improving conversion rates.
2
artículo
1947/5000 The National University of San Marcos has incorporated in its strategic plan the environmental commitment, in the mission and vision mention is made of the commitment of the students to the environment. Accreditation encourages us to take into account the environmental dimension. The Professional Schools also consider the environmental theme in their study plan; the lines of research consider the environmental and climate change variables; while, the Postgraduate Units have their diplomas, master's degrees and doctorates in solving environmental problems. The incorporation of the environmental theme is growing and has great interest on the part of the university community. The climate change and risk management office coordinates and fosters the training and formation...
3
tesis de grado
El presente informe recopila la experiencia profesional acumulada hasta la fecha por el Bachiller en Ciencias de la Comunicación, Jaime Sandoval Urquizo. A través de su trayectoria, se detalla cómo desarrolló un perfil especializado en la creación de marcas audiovisuales. Este logro se sustenta en una sólida formación académica como comunicador social, complementada por la adquisición de competencias en campos de diversas disciplinas profesionales y culminada con una especialización en la gestión, producción y creación de contenido e identidad audiovisuales bajo un enfoque estratégico de capital de marca (Brand Equity). Con más de 30 años de experiencia profesional, este informe pone especial énfasis en la fase que lo condujo a especializarse en el desarrollo de estrategias de comunicación mediante piezas audiovisuales, tanto para broadcast design como para webcast, y d...
4
artículo
Publicado 2019
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The study analyzes the constitutional and legal regime applicable to the market of social media in Chile subject to state concession and the decisions made by the entities in charge of ensuring free competition in sales and acquisition operations. The research, according to the evidence obtained, highlights in its conclusions, the insufficiency of said institutionality in the adequate regulation of a market especially relevant for the exercise of freedom of expression in the context of a democratic society.
5
artículo
Publicado 2019
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The study analyzes the constitutional and legal regime applicable to the market of social media in Chile subject to state concession and the decisions made by the entities in charge of ensuring free competition in sales and acquisition operations. The research, according to the evidence obtained, highlights in its conclusions, the insufficiency of said institutionality in the adequate regulation of a market especially relevant for the exercise of freedom of expression in the context of a democratic society.
6
artículo
Publicado 2021
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This essay discuss on how the digital high-definition of our screens is a phenomenon that combines with the notion of symbolic racism, through the building of pleasurable experiences of audiovisual brands. This happens because the HD is bound to digital neoliberal structures that lead to income and fidelity, but build paradoxes of self-regulation and immutable racist structures. Such interaction of media, producers and audiences are supported by what has been called audiovisual ignorances. These are false beliefs or absence of real beliefs which are consistent with questionable anti-racist practices that place the racist problem in the circumstantial, without reaching critical or structural reconfigurations.
7
artículo
Publicado 2013
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Without the uproar caused by the process regarding television, the Radio media has also been attracting, in recent decades, companies from different countries that have forged multinational empires, especially in the field of music Radio. This new supranational dimension of the Radio is also increased by the renewed rise of religious radio stations and new approaches to old propagandist radio, all also taking advantage of the possibilities offered by internet. Radio is now more international than ever.
8
artículo
Publicado 2021
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This essay discuss on how the digital high-definition of our screens is a phenomenon that combines with the notion of symbolic racism, through the building of pleasurable experiences of audiovisual brands. This happens because the HD is bound to digital neoliberal structures that lead to income and fidelity, but build paradoxes of self-regulation and immutable racist structures. Such interaction of media, producers and audiences are supported by what has been called audiovisual ignorances. These are false beliefs or absence of real beliefs which are consistent with questionable anti-racist practices that place the racist problem in the circumstantial, without reaching critical or structural reconfigurations.
9
artículo
Publicado 2013
Enlace
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Without the uproar caused by the process regarding television, the Radio media has also been attracting, in recent decades, companies from different countries that have forged multinational empires, especially in the field of music Radio. This new supranational dimension of the Radio is also increased by the renewed rise of religious radio stations and new approaches to old propagandist radio, all also taking advantage of the possibilities offered by internet. Radio is now more international than ever.
10
artículo
Publicado 2020
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This article presents an analysis of the functioning of the leading Russian television channels in March - May 2020, during the coverage of the problem of coronavirus infection. The informational priorities of channels and the linguistic aspects of presentations are investigated. The stages of coverage of the problem are determined, as well as the actors that dominate the information space. Attention is drawn to the application of event interpretation techniques, the implementation of new forms of television broadcasting in Russia under the influence of a new virus pandemic. Analyzed the information issues that appeared on television channels: “First”, “Russia 1”, “Russia 24”, “NTV”. The reports of Murat Zaripov on Rossiya 1 channel, Mikhail Chernov on NTV channel, which touched upon current issues of the pandemic in Russia and the central problem are rather clearly prese...
11
artículo
Publicado 2020
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This article presents an analysis of the functioning of the leading Russian television channels in March - May 2020, during the coverage of the problem of coronavirus infection. The informational priorities of channels and the linguistic aspects of presentations are investigated. The stages of coverage of the problem are determined, as well as the actors that dominate the information space. Attention is drawn to the application of event interpretation techniques, the implementation of new forms of television broadcasting in Russia under the influence of a new virus pandemic. Analyzed the information issues that appeared on television channels: “First”, “Russia 1”, “Russia 24”, “NTV”. The reports of Murat Zaripov on Rossiya 1 channel, Mikhail Chernov on NTV channel, which touched upon current issues of the pandemic in Russia and the central problem are rather clearly prese...
12
objeto de conferencia
System design with digital satellite tv broadcasting in the district of Obrajillo, province of Canta
Publicado 2016
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Presentado en el Congreso Internacional Students Conference on Electrical, Electronics and Computer Siencie – SCEECS 2016, Bhopal, India, del 05 al 06 de marzo.
13
artículo
Publicado 2023
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The push for the use of 360° narratives comes from the popularization of the phenomenon on networks, especially since 2015. In Spain, the Lab de Radio y Televisión Española has been experimenting with this technology, offering recordings of shows and documentaries and pioneering the recording of the first interactive virtual reality episode of a television series. In order to learn about the characteristics, challenges and difficulties of broadcasting 360° events, this paper takes as a case study the broadcasting of the Goya Awards Gala on RTVE. This is a live event where the most outstanding figures of Spanish cinema during the previous year are awarded. The chosen method is based on a previous interview with two people in charge of the RTVE Lab, who are responsible for the 360o production of the gala. Based on the data collected in the interview, a content analysis model was design...
14
artículo
Publicado 2009
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Social responsibility is not a strange concept to the means of communication. Social responsibility in the means of communication, has as a starring point the values that means wants to irradiare in their contents, as well as the fulfillment of its ethic code - if it has institutionalized. In a few words, social responsibility in the means of communication is discovered in the sum of values that means expresses at the momento of spreading information or entertainment, as well as all the planned ser of actions that means rakes in relation to their stakeholders or i nterest groups. However, it is interesting the management analysis of social responsibility in communication companies, beca use means of communication are also companies, so they are supposed ro be profitable, lucrative and socially responsible within the competitive global mar...
15
artículo
Publicado 2009
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Social responsibility is not a strange concept to the means of communication. Social responsibility in the means of communication, has as a starring point the values that means wants to irradiare in their contents, as well as the fulfillment of its ethic code - if it has institutionalized. In a few words, social responsibility in the means of communication is discovered in the sum of values that means expresses at the momento of spreading information or entertainment, as well as all the planned ser of actions that means rakes in relation to their stakeholders or i nterest groups. However, it is interesting the management analysis of social responsibility in communication companies, beca use means of communication are also companies, so they are supposed ro be profitable, lucrative and socially responsible within the competitive global mar...
16
artículo
Publicado 2023
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The push for the use of 360° narratives comes from the popularization of the phenomenon on networks, especially since 2015. In Spain, the Lab de Radio y Televisión Española has been experimenting with this technology, offering recordings of shows and documentaries and pioneering the recording of the first interactive virtual reality episode of a television series. In order to learn about the characteristics, challenges and difficulties of broadcasting 360° events, this paper takes as a case study the broadcasting of the Goya Awards Gala on RTVE. This is a live event where the most outstanding figures of Spanish cinema during the previous year are awarded. The chosen method is based on a previous interview with two people in charge of the RTVE Lab, who are responsible for the 360o production of the gala. Based on the data collected in the interview, a content analysis model was design...
17
artículo
Publicado 2015
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With the implementation of Digital Terrestrial Television (DTT) in Latin American countries and their ability to develop interactive services, it opens a new way to enhance existing applications that allow connectivity using ubiquitous communication. Peru is a country located in the Ring of Fire and has many natural disasters constantly being prone to landslides. Therefore, in the present work it is to use DTT to help people in the event of a natural disaster through early warning, as a message that will appear on a TV monitor as a window informing about the situation, this information is important as it provides communication alert in emergency situations and is vital to reduce the number of victims could be produced. The purpose of this paper is to propose a model of early warning in case of occurrence of a landslide (landslide), which could be applied in the future in some of these na...
18
artículo
Publicado 2023
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Contracts with preference clauses are agreements adopted by the parties to voluntarily continue to be bound at the end of the contract, with either party unilaterally exercising the right to enter into a new contract. Currently, the Federación Peruana de Fútbol has problems with certain clubs in the framework of transmission rights contracts containing this type of clauses.This paper will address the following points.First, we will explain what are the preference rights and how they are configured. Next, we will analyse the concept of ‘tacit representations’ in relation to pre-emptive covenants. Finally, we will frame the two previous points in the case of the Federation in order to understand the problems that revolve around the contracts that regulate transmission rights.
19
artículo
Publicado 2015
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With the implementation of Digital Terrestrial Television (DTT) in Latin American countries and their ability to develop interactive services, it opens a new way to enhance existing applications that allow connectivity using ubiquitous communication. Peru is a country located in the Ring of Fire and has many natural disasters constantly being prone to landslides. Therefore, in the present work it is to use DTT to help people in the event of a natural disaster through early warning, as a message that will appear on a TV monitor as a window informing about the situation, this information is important as it provides communication alert in emergency situations and is vital to reduce the number of victims could be produced. The purpose of this paper is to propose a model of early warning in case of occurrence of a landslide (landslide), which could be applied in the future in some of these na...
20
artículo
Publicado 2021
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We present the preliminary results of the initial growth of capirona Calycophyllum spruceanum from a broadcast seed sowing in which the seeds were first mixed together with white sand and manually spread over an area of 40m2. After germination, biometric measurements were recorded every three months for selected individuals. In 18 months of evaluation, an average height of 3.75m (±0.65) and stem diameter of 3.44cm (±1.46) were reached. This experiment sought to verify the efficacy of the broadcast seed sowing for capirona, a highly valuable timber forest species, which today is at risk of disappearance due to the fact that its natural populations are being affected by overexploitation. The growth figures obtained were satisfactory, which shows that this sowing method is viable in becoming a new propagation alternative for the species.
