The study explores gamification in digital marketing, focusing on live broadcasts through a quantitative approach. Supported by surveys of 250 viewers, it objectively assesses how gamified strategies enhance audience participation and commitment, and influence brand recognition. Findings show that gamification boosts audience engagement by 40% and brand retention by 30%. Additionally, 60% are more inclined to purchase after live interaction. Challenges include the need for precise brand alignment and flawless user experience. Risks of diverting attention with poor gamification execution and potential fatigue from market saturation are noted. This analysis underscores overcoming technical and creative obstacles to fully harness gamification’s power, enhancing engagement and improving conversion rates.

The study investigates how it analyzes the effect of marketing strategies on content creators’ broadcasts and their influence on brand recognition. In the study conducted with 300 consumers, it was revealed that strategies integrating creativity and emotion into the content are much more effective than direct promotions. Content creators who organically and creatively incorporate brands into their content foster greater interest and preference for these brands among their audience. These findings suggest a shift towards digital marketing strategies focused on the creative and natural integration of brands into content, which is crucial for improving their perception. This approach, which prioritizes harmonious narrative between brands and content creators, marks a future for digital marketing that transcends the transactional, seeking to emotionally connect with audiences and generate ...