Size and Broadcasting. Anti-racist Issues in High Definition for Peruvian Media

• Autor: Solís López, Augusto Pavel
• Formato: artículo
• Fecha de Publicación: 2021
• Institución: Pontificia Universidad Católica del Perú
• Repositorio: Revistas - Pontificia Universidad Católica del Perú
• Lenguaje: español
• OAI Identifier: oai:revistaspuc:article/24052
• Enlace del recurso: http://revistas.pucp.edu.pe/index.php/conexion/article/view/24052
• Nivel de acceso: acceso abierto
• Materia: anti-racism; audiovisual ignorances; symbolic racism; high-definition; brand experiences; Antirracismo; ignorancias audiovisuales; racismo simbólico; alta resolución; experiencias de marca

This essay discuss on how the digital high-definition of our screens is a phenomenon that combines with the notion of symbolic racism, through the building of pleasurable experiences of audiovisual brands. This happens because the HD is bound to digital neoliberal structures that lead to income and fidelity, but build paradoxes of self-regulation and immutable racist structures. Such interaction of media, producers and audiences are supported by what has been called audiovisual ignorances. These are false beliefs or absence of real beliefs which are consistent with questionable anti-racist practices that place the racist problem in the circumstantial, without reaching critical or structural reconfigurations.