Es un enfoque sobre la crisis actual que ha ocacionado el coronavirus (COVID-19) y su impacto que h tenido lo económico, social y salud, en la cual asumimos una neva forma de vivir usando gel antibacterial y cubrebocas, lo que nos está direccionando a un cambio de hábitos, exagerando una preocupación constante y obsesiva por la salud.

Objectives: to describe the organisational climate in the workers of the Plaza Vea supermarket, Ica- 2022. Materials and methods: this study has a quantitative approach, applied type, non-experimental cross-sectional design, descriptive level; counting as population the workers of the supermarket, the sample consisted of a total of 50 workers, the technique was the Likert scale survey and the data collection instrument was the questionnaire with 22 items and 5 dimensions, the data will be analysed using the SPSS program. Results: the organisational climate in the employees was dominated by the medium level with 82% of employees, followed by the low level with 12%; as for the dimensions motivation 70%, self-fulfilment 64%, communication 72%, work involvement 76%, working conditions 64%; the medium level was dominated by the medium level, which indicates that the organisational climate in ...

Objective: the general objective is to determine the financial analysis of the accounting area of ​​the company imports and representations San Diego SAC - Lima, period 2019 - 2020 and 2021. Material and method: our research has a quantitative approach, its design is non-experimental, descriptive-comparative and cross-sectional, with the financial statements belonging to the years 2019, 2020 and 2021. The documentary analysis technique was data collection. Results: It was determined that after applying the financial analysis in the organization, it is established that the best liquidity index, turnover index and profitability index was in 2021 and in the solvency index the best result was in 2019. Conclusions: regarding the financial analysis carried out on the organization, they are not favorable, because according to the results that we have interpreted, the company does not have e...

Objective: determine the digital marketing strategies in the commercial area of the company Corpiel S.A.C – Lima, 2022. Material and method: The study has a qualitative approach, applied type, its design is non-experimental, correlational and cross-sectional, with a population of 300 clients over 18 years of age of both sexes who will visit the Corpiel S.A.C store, the data collection technique was the survey and the data collection instrument was the questionnaire, comprised of 24 items for the digital marketing variable grouped into 4 dimensions. Results: the digital marketing strategy related to content is at a very high level with 65%, according to consumers it is at a very high level with 68%, according to the connection 67% with a very high level and in function to the community is at a very high level with 70%. Conclusions: Regarding the digital marketing strategy related to con...

Objetivo: Determinar la relación de cultura tributaria con el cumplimiento de obligación en tributarias en comerciantes del Mercado José Carlos Mariátegui – San Juan de Lurigancho. Materiales y métodos: El tipo de estudio fue no experimental, el diseño correlacional, aplicando dos cuestionarios confiables y debidamente validados a una población de 120 comerciantes del mercado José Carlos Mariátegui, distrito de San Juan de Lurigancho y se procesó la información a través del Software (SPSS v.26). Resultados: Presentados en tablas, determinan que la cultura tributaria se relaciona con la obligación tributaria con una rho=0,577, en cuanto a las dimensiones valores tributarios rho=0,586, educación tributaria rho=0,511, conciencia tributaria rho=0,466 y existe una correlación positiva media entre la conciencia tributaria y la obligación tributaria con coeficiente de correlac...

Objectives: determine the strategic management of electronic commerce in the consumers of the company Sky Perú S.A.C. Materials and methods: this research has a quantitative approach of an applied type, and its methodological design is a non-experimental cross-sectional research, the level of research is descriptive; counting on a sample made up of 200 consumers of the company Sky Peru SAC who make purchases through web pages, the technique used during data collection was the survey and the instrument was the questionnaire with 21 items and 6 dimensions, the data was analyzed using SPSS 26 software. Results: indicate that the strategic management of electronic commerce was determined by a low level with 60.5%, followed by a high level of 18%, a very low level with 14.5% and a very high level with 7. %; in relation to the dimensions purchase of goods or services (66%), means of payment (...

Objective: to describe the business ethics in the collaborators of the CORRALES Lima corporation - 2022. Material and method: the study of this research is focused on a quantitative approach, of a cross-section and it is even a non-experimental investigation; In view of the fact that it is an investigation that does not intentionally vary the autonomous variable to visualize its effect on others, it is also descriptive, that is why the phenomenon will only be observed as it is in its natural form, to then analyze it. For this study, a population of 50 employees is considered, with a sample size of 45 employees. Results: when applying descriptive statistics, it was determined that in the CORRALES Lima - 2022 corporation; only 51.11% stated that sometimes ethics is reflected in the company; In addition, 33.3% stated that an adequate management of the business management is almost never ref...

Objective: to determine customer loyalty in the Platanitos store - La Victoria, 2022. Materials and Methods: quantitative research, applied type, non-experimental, correlational, cross-sectional design, descriptive level, with a population of 204 customers who visit the Platanitos store. The data collection technique is the survey, the instrument is the questionnaire, made up of 18 ítems for the loyalty variable grouped into 3 dimensions and 3 indicators in each dimension. Results: Of the total number of respondents from the Platanitos store, it can be seen that 47.5% indicate that loyalty is at a very high level; given that 30% indicate that loyalty is high, 16% say that loyalty is fair; on the other hand, 4.4% say that loyalty is at a low level and 0.5% say that it is at a very low level. Conclusions: it is concluded that the products offered have a regular level of acceptance, custom...

Objetivo: determinar el grado de incidencia de la liquidez y rentabilidad de agroindustrial Laredo S.A.A. registrada en la de Bolsa de Valores de Lima – 2016-2021. Material y método: este tipo de investigación es de enfoque cuantitativa, porque se utilizó datos, información numérica y aritmética el tipo de investigación aplicada, su diseño es no experimental de corte transversal, de nivel descriptivo; Para analizar y determinar el alcance de la interpretación, es decir, dos variables que pueden tener intereses comunes y serán representadas por gráficos estadísticos mediante el Excel. El diseño no es experimental porque el estudio no cambia intencionalmente las variables de este estudio; por lo general los estados financieros de la empresa Laredo S.A.A; inscrita en la Bolsa de Valores. Resultados: los resultados obtenidos muestran que en el periodo 2019 se obtuvo un promedi...

Objetivo: es determinar el análisis de los indicadores financieros en la empresa Michell & CIA S.A.  Callao, 2016-2021. Material y método: la presente investigación tiene un enfoque cuantitativo, porque se ha utilizado la recolección de datos, información numérica y aritmética; el tipo de investigación es aplicada, su diseño es no experimental de corte retrospectivo, de nivel descriptivo; es decir, analiza y determina el área explicativa de la variable que pueden ser compartidas y se utiliza Excel para graficarlas. Resultados: se llegó a determinar que en una de las dimensiones de ratios de liquidez en el año, 2017 la empresa Michell & CIA S.A., obtuvo un índice de 1.66 eficiente para cubrir los pasivos corrientes en el periodo, por otro parte, en el periodo 2019 ha habido un incremento total de 2.14 eficiente, superior a los años ...