Esta investigación se realiza bajo el esquema de la etapa de consolidación en la que la carrera de Administración y Emprendimiento se encuentra, luego de haber pasado por la etapa de lanzamiento y por la etapa de diseño y fortalecimiento desde su lanzamiento al mercado en el año 2011. Luego de haber pasado por las dos etapas mencionadas, la consolidación busca forjar la fidelización de los alumnos con la carrera de Administración y Emprendimiento de la Universidad San Ignacio de Loyola para minimizar los niveles de deserción en un futuro y se mejore el entorno en el que se desenvuelven junto a los socios claves que forman parte del paquete de servicio. Es importante por su naturaleza ya que existen pocas investigaciones similares donde el marketing relacional sea aplicado a Instituciones Educativas peruanas; también por su trascendencia debido a que, actualmente, el proceso de ...

Objective: to determine customer loyalty in the Platanitos store - La Victoria, 2022. Materials and Methods: quantitative research, applied type, non-experimental, correlational, cross-sectional design, descriptive level, with a population of 204 customers who visit the Platanitos store. The data collection technique is the survey, the instrument is the questionnaire, made up of 18 ítems for the loyalty variable grouped into 3 dimensions and 3 indicators in each dimension. Results: Of the total number of respondents from the Platanitos store, it can be seen that 47.5% indicate that loyalty is at a very high level; given that 30% indicate that loyalty is high, 16% say that loyalty is fair; on the other hand, 4.4% say that loyalty is at a low level and 0.5% say that it is at a very low level. Conclusions: it is concluded that the products offered have a regular level of acceptance, custom...

Objectives: determine the strategic management of electronic commerce in the consumers of the company Sky Perú S.A.C. Materials and methods: this research has a quantitative approach of an applied type, and its methodological design is a non-experimental cross-sectional research, the level of research is descriptive; counting on a sample made up of 200 consumers of the company Sky Peru SAC who make purchases through web pages, the technique used during data collection was the survey and the instrument was the questionnaire with 21 items and 6 dimensions, the data was analyzed using SPSS 26 software. Results: indicate that the strategic management of electronic commerce was determined by a low level with 60.5%, followed by a high level of 18%, a very low level with 14.5% and a very high level with 7. %; in relation to the dimensions purchase of goods or services (66%), means of payment (...

Objective: to describe the business ethics in the collaborators of the CORRALES Lima corporation - 2022. Material and method: the study of this research is focused on a quantitative approach, of a cross-section and it is even a non-experimental investigation; In view of the fact that it is an investigation that does not intentionally vary the autonomous variable to visualize its effect on others, it is also descriptive, that is why the phenomenon will only be observed as it is in its natural form, to then analyze it. For this study, a population of 50 employees is considered, with a sample size of 45 employees. Results: when applying descriptive statistics, it was determined that in the CORRALES Lima - 2022 corporation; only 51.11% stated that sometimes ethics is reflected in the company; In addition, 33.3% stated that an adequate management of the business management is almost never ref...