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artículo
Objectives: determine the strategic management of electronic commerce in the consumers of the company Sky Perú S.A.C. Materials and methods: this research has a quantitative approach of an applied type, and its methodological design is a non-experimental cross-sectional research, the level of research is descriptive; counting on a sample made up of 200 consumers of the company Sky Peru SAC who make purchases through web pages, the technique used during data collection was the survey and the instrument was the questionnaire with 21 items and 6 dimensions, the data was analyzed using SPSS 26 software. Results: indicate that the strategic management of electronic commerce was determined by a low level with 60.5%, followed by a high level of 18%, a very low level with 14.5% and a very high level with 7. %; in relation to the dimensions purchase of goods or services (66%), means of payment (...
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artículo
Publicado 2022
Enlace
Enlace
Objective: to describe the business ethics in the collaborators of the CORRALES Lima corporation - 2022. Material and method: the study of this research is focused on a quantitative approach, of a cross-section and it is even a non-experimental investigation; In view of the fact that it is an investigation that does not intentionally vary the autonomous variable to visualize its effect on others, it is also descriptive, that is why the phenomenon will only be observed as it is in its natural form, to then analyze it. For this study, a population of 50 employees is considered, with a sample size of 45 employees. Results: when applying descriptive statistics, it was determined that in the CORRALES Lima - 2022 corporation; only 51.11% stated that sometimes ethics is reflected in the company; In addition, 33.3% stated that an adequate management of the business management is almost never ref...