The aim of the study was to propose the coefficient of business competitiveness-3CA. The study was carried out from January to March 2021 where the ScienceDirect website was reviewed, introducing the following keywords in Spanish and English: model, coefficient, business competitiveness. 75 scientific articles were considered between the period 2015 to 2020 where 20 scientific journals were consulted. From the hermeneutical assessment of scientific publications, the coefficient of business competitiveness-3C is established, which considered three dimensions of capacity competencies variables: 1st) production, 2nd) marketing, and 3rd) recognizable income. Each dimension of capacity competence showed for its analysis, more than one indicator which were weighted in three levels: I) low (0.2; II), medium (0.6) and III) high (1.0). The coefficient of business competitiveness-3CA showed three ...

The aim of the study was to evaluate the architecture of financial management not associated with the coefficient of business competence 3CA. Two organizations from Cuba and one from Peru were selected, where they were classified, in three center categories. Eight specific criteria of financial management were analyzed, as well as indicators of financial management from the coefficient of business competence 3CA. The cost of marketing channels and the level of indebtedness explained 99.92% of the variability between all the criteria. No statistically significant differences were found between the production organizations for the financial management values ​​in the competence of the entrepreneurial competence coefficient 3CA. The three organizations were statistically the same, but ESAC and DISAIC show very similar characteristics between them (dendrogram) compared to AMTAWI. The lev...

The aim of the study was to represent a digital consulting model in social communication with the productive business system. The digital consulting model establishes three stages called: I) prevention, II) correction and, III) maintenance and surveillance. There are criteria that identify the stages and refer to the analysis of the business context (I), problematic situation (II), continuity of business management for the social communication of the productive business system (III). Seven phases are established that comprise: 1st) description of the legal documentation of the productive business system, 2nd) description of the management of processes and responsibilities, 3rd) exploration of process management, 4th) mode of execution of process management, 5th) analysis of process management, 6th) evaluation of process management and 7th) control of process management and value chain. T...

The use of digital technology is related to quality in formative research and allows the development of competencies. The objective of the study was to describe the formative research in the planning of the syllabus by competency from digital technology. From the training on the construction of syllabus by competency, the interpretative score of the formative research was analyzed. Three classes of score range were established: I) 12-14; II) 15-17 and III) 18-20, respectively. Analysis of variance was performed between the arithmetic mean of the score intervals. For the first score interval, 57.89% of the university teachers were recorded. The average between intervals was 14.89±0.43 points being low. A significant difference (p = 0.00) was found between the means of the values registered by class intervals. The demonstration of practical skills in the conceptualization of formative res...

The aim of the study was to propose the coefficient of business competitiveness-3CA. The study was carried out from January to March 2021 where the ScienceDirect website was reviewed, introducing the following keywords in Spanish and English: model, coefficient, business competitiveness. 75 scientific articles were considered between the period 2015 to 2020 where 20 scientific journals were consulted. From the hermeneutical assessment of scientific publications, the coefficient of business competitiveness-3C is established, which considered three dimensions of capacity competencies variables: 1st) production, 2nd) marketing, and 3rd) recognizable income. Each dimension of capacity competence showed for its analysis, more than one indicator which were weighted in three levels: I) low (0.2; II), medium (0.6) and III) high (1.0). The coefficient of business competitiveness-3CA showed three ...

Las herramientas de comunicación institucional constituyen instrumentos que permiten contribuir a la orientación de directivos reguladores en la toma de decisiones organizacionales. El objetivo de la investigación es proponer un procedimiento metodológico a través de un modelo de gestión integral de comunicación institucional para el sector agropecuario santiaguero, que contribuya a la integración en los procesos organizacionales. Para ello, se realizó una investigación cualitativa en entidades agropecuarias del territorio, donde se muestra la pertinencia y ventajas de su implementación en la gestión operacional y organizacional de las entidades evaluadas. El modelo propuesto está estructurado por siete categorías de análisis que corresponden a: identidad corporativa, cultura, comunicación organizacional, imagen, comunicación comercial, relación medios de comunicación ...

El objetivo del estudio fue representar un modelo de consultoría digital en la comunicación social con el sistema empresarial productivo. El modelo de consultoría digital establece tres etapas denominadas: I) prevención, II) corrección y, III) sostenimiento y vigilancia. Existen criterios que identifican las etapas y refieren al análisis de contexto empresarial (I), situación problemática (II), continuidad de la gestión empresarial para la comunicación social del sistema empresarial productivo (III). Se establecen siete fases que comprenden: 1ro) descripción de la documentación legal del sistema empresarial productivo, 2do) descripción de la gestión de procesos y responsabilidades, 3ro) exploración de la gestión de procesos, 4to) modo de ejecución de la gestión de procesos, 5to) análisis de la gestión de procesos, 6to) evaluación de la gestión de procesos y 7mo) con...

The objective of the study was to determine the impact of high-risk investments on maintaining the business competitiveness coefficient in economic recovery. With a quantitative and descriptive approach, validated surveys (Cronbach's α) and 3CA and CAPROR software were used to analyze competitiveness and economic recovery, as well as a formula for the Risk and Bankruptcy Prediction Index. The results showed a Cronbach's alpha reliability of 0.71, ensuring internal consistency. AMTAWI exhibited a competitiveness coefficient of 1.2 in 2023 and projected 1.4 for 2024; ACINOX increased from 1.4 to 1.6, achieving excellence levels, while Imprenta Campos maintained a coefficient of 0.9. The Risk Index indicated low risk for AMTAWI (0.012), medium risk for Imprenta Campos (0.014), and high risk for ACINOX (0.021). Investments represented 65% of profitability in AMTAWI, 91% in ACINOX, and 33% i...

El objetivo del estudio fue describir la conexión entre centros de producción de ciencia y centros de producción de servicios tecnológicos: una visión desde Cuba y Perú. Se indica una conexión social mediante preguntas de tipo gnoseológica, epistemológica, ontológica, ética y axiológica. Se establecen cinco indicadores de pensamiento estructural: 1ro) estrategia, 2do) reconstrucción del conocimiento científico, 3ro), aplicación del conocimiento científico, 4to), función principal y 5to) desafíos. Se propone una pirámide de desempeño que muestra la visión, estrategia y voluntad de decisión y que vincula a centros de producción de ciencia y centros de producción de servicios tecnológicos para el desarrollo social. El planteamiento al tipo de pregunta permite el reconocimiento desde el origen y alcance de la conexión que se establece, su generación y validación c...

This research shows relevant information to get into the current situation of MSMEs in Latin America, regarding the use of digital marketing strategies. The interest in exploring this topic is due to the relevance of the use of digital media, since currently many micro and small businesses are still afraid to enter these areas, because they have limited knowledge of their properties and management. This research seeks to promote the continued adoption of these digital tools, by applying appropriate e-marketing solutions to ensure the sustained success of the business over time and thus be prepared to face the challenges of the environment. For the selection of the bibliographic sources different filtering was used, specifying to choose researches according to our study topic that have been published from the year 2016 to the year 2021. At the end of this process, a total of 12 indexed jo...

Axiological questions are barriers to identify methodological errors in the acceptance of scientific publications. The aim of the study was to describe the critical selection of scientific publication by means of axiological questions. The study was conducted in February 2023. Using non-probabilistic convenience sampling from Google Scholar, the 47 review articles from 2022 to 2023 were selected. Boolean signs were used where the search equation was in English language: "scientific writing" AND "scientific manuscript preparation" OR "scientific writing skills". The critical selection of the scientific publication by means of axiological questions described that there was a low number of citations, and perhaps the methodology was not detailed enough where 93.62% of the scientific articles presented less than 10 citations. It was concluded that the axiological questions on the scientific a...

The aim of the study was to refl ect on the statistical probability of contagion given the effi cacy of vaccines against COVID-19. The study was carried out in January and February 2022 where 250 articles were analyzed from the ScienceDirect database and which referred to the eff ectiveness of vaccines against COVID-19. Th e articles corresponded to the type: review, research, case report, discussion, and brief communications. Th e search keys referred to 1st) type of vaccines, 2nd) representative size of the sample, 3rd) confi dence intervals of uncertainty, 4th) type of parametric and nonparametric test, 5th) p-value threshold of statistical signifi cance, and 6th) conclusion’s act argument. Two populations of 100 people were considered under the administration of vaccine A: NT162b2 mRNA/Pfi zer-BioNTech and vaccine B: COVID-19 absorbed: inactivated/CoronaVac in the other population....

The purpose of the study was to describe the need for decision-making from the conceptualized training between Statistics and Data Science. Four elements are key in science: theory, data, methodology, and problem, because if the data is part of science then it seems wrong that there is a DataScience since no methodology from Data Science can decide, the “ideal or correct” pattern since there are multiple patterns to be understood. On the other hand, if the statistical programs are incapable of analyzing hundreds of thousands of data (it makes no sense when decisions are recognized from a random probabilistic sample and, on the contrary, not considered makes it impossible to make inferences), then the possibility of representing diversity from Statistics is limited since there is centralization in minimizing the sums of the deviations to the mean square and not understanding the diver...

The aim of the study was to describe the truth and validity of knowledge from the theory of decoys by supposed false premises. Th e study was carried out between January and February 2022 where the following was considered, from the ScScienceatabase (Editorial Elsevier) and through the search equation and without fi lters: the truth of knowledge. The corresponding articles were selected through a non-probabilistic sampling for convenience: 1st) period of 2019 - 2021, and 2nd) review. Then, a systematic random probabilistic sampling with a rank of 5 in the arithmetic progression was carried out where 35 articles (10% / total) were selected for the conceptual analysis of truth and validity. It was considered, the recognition of the contrast of hypotheses from an almost maximum probability (0.01) and valued in the process of searching for the truth and the existence of validity, the test on...