La presente investigación tuvo como objetivo evaluar cuál es el nivel de influencia entre la variable de gestión empresarial y la variable de satisfacción de los clientes de la Entidad Prestadora de Servicios de Saneamiento Nor Puno S.A - año 2020. Metodológicamente, la investigación fue definida de tipo básica con un nivel explicativo y adoptó un diseño de tipo no experimental y transversal. La población estuvo conformada por 8947 clientes de la entidad determinándose mediante un muestreo aleatorio simple de un total de 368 clientes, a quienes se le aplicaron dos instrumentos, ambos fueron cuestionarios con preguntas bajo la escala de Likert y validados con juicio de expertos y el método de Alpha de Cronbach. Aplicando la prueba de normalidad para ambas variables a investigar, se determinó que no muestran una distribución normal. Se utilizó la técnica estadística regre...

This research shows relevant information to get into the current situation of MSMEs in Latin America, regarding the use of digital marketing strategies. The interest in exploring this topic is due to the relevance of the use of digital media, since currently many micro and small businesses are still afraid to enter these areas, because they have limited knowledge of their properties and management. This research seeks to promote the continued adoption of these digital tools, by applying appropriate e-marketing solutions to ensure the sustained success of the business over time and thus be prepared to face the challenges of the environment. For the selection of the bibliographic sources different filtering was used, specifying to choose researches according to our study topic that have been published from the year 2016 to the year 2021. At the end of this process, a total of 12 indexed jo...

The aim of the study was to describe the truth and validity of knowledge from the theory of decoys by supposed false premises. Th e study was carried out between January and February 2022 where the following was considered, from the ScScienceatabase (Editorial Elsevier) and through the search equation and without fi lters: the truth of knowledge. The corresponding articles were selected through a non-probabilistic sampling for convenience: 1st) period of 2019 - 2021, and 2nd) review. Then, a systematic random probabilistic sampling with a rank of 5 in the arithmetic progression was carried out where 35 articles (10% / total) were selected for the conceptual analysis of truth and validity. It was considered, the recognition of the contrast of hypotheses from an almost maximum probability (0.01) and valued in the process of searching for the truth and the existence of validity, the test on...