Chondracanthus chamissoi is a red seaweed of commercial importance that is intensively harvested along the Peruvian coast, so it is necessary to have a greater knowledge that leads to develop their cultivation. In this study, specimens from three locations were grown: Paiján (7°46’S; 79°25’W), Ancón (11°46’S; 77°11’W) and Mendieta (14°3’S; 76°15’W). The feasibility of the carpospores methodology is postulated as an alternative to develop its cultivation. In addition, it is proposed that there are similarities in reproductive potential (PR) and the first stages of culture (spore release, settlement and growth) between localities. The RP was higher for Ancón specimens (320 million of spores), followed by Mendieta (144 million) and Paiján (12 million). However, the spore release process for the start of the culture was more effective for Paiján, with an amount of carp...

This paper was conducted to examine the effect of paternalistic and Western leadership style using a sample of 326 subordinates. Due to insufficient number of studies about the type of relationship between subordinates’ responses and leadership type, this study aimed to determine whether paternalistic and Western leadership has a positive impact on managing subordinates. The respondents are employed at a wide variety of firms around Peru, such as Banking, Informational Technology, Commerce, Supply Chain, Construction and Law. A quantile regression was conducted to determine the effects of different types of paternalistic leadership such as benevolent leadership, moral leadership, and authoritarian on subordinate responses. The findings revealed that paternalistic leadership had a positive influence on compliance and gratitude while transformational leadership had a positive influence o...

Work stress resulting from lack of coping strategies is a problem that affects several organizations. This study aimed to identify the level of perceived stress, and coping styles in a sample of 120 executives in Peru. Coping strategies for stress were also classified using three categories: problem centered, emotion centered, and other coping. The results showed that the executives experienced a moderate level of stress, and preferred a coping style centered on meaning or perception (i.e., emotion and other coping). This is based on: the individuals’ values and beliefs and strategies, such as positive reinterpretation, acceptance, denial, turning to religion, Emotional social support, focus on & venting emotions, and behavioral disengagement goal review, concentration on strengths gained from life experience, and reorganization of priorities. These results are relevant to human resour...

Megapool Ltd. is a family business located in Lima, Peru, specializing in the construction of Jacuzzis and saunas. It was created in 1987 to develop general activities in the field of construction and construction supervision, import, distribute and sell materials and accessories and perform other economic activities permitted by Peruvian law. In August 1999, its CEO sought a consultant to reorganize the company and solve its financial problems, as well as to face the growth stage of the business. The consultant must be able to develop a proposal for the reorganization of the company, which implies the analysis of the main areas of the company, as well as the situation of human resources.

La gestión del conocimiento es una herramienta que busca capturar el conocimiento disperso dentro de la organización para sistematizarlo y distribuirlo entre los miembros de esa organización. No se trata de elaborar manuales de gestión, sino de generar valor con el conocimiento que se posea, de preservar el conocimiento tácito de, por ejemplo, los trabajadores con mucha experiencia, a fin de que pueda ser usado por otras personas. Este libro desarrolla un modelo de gestión del conocimiento aplicable, específicamente, a la gestión de conflictos socioambientales y busca demostrar que, a pesar de que esta herramienta no ha sido muy difundida en el sector público peruano, sí es posible emplearla para ayudar al Estado peruano a gestionar de mejor manera los conflictos socioambientales. Para ello, se investigaron experiencias de buenas prácticas de gestión pública en la zona denom...

El texto completo de este trabajo no está disponible en el Repositorio Académico UPC por restricciones de la casa editorial donde ha sido publicado.

Megapool S.A. es una empresa familiar localizada en Lima, Perú, y especializada en la construcción de jacuzzis y saunas. Fue creada en 1987 para desarrollar actividades generales en el rubro de la construcción y supervisión de construcción, importar, distribuir y vender materiales y accesorios y desempeñar otras actividades económicas permitidas por la ley peruana. En agosto de 1999, su presidente ejecutivo buscaba un consultor para reorganizar la empresa y resolver sus problemas financieros, así como para enfrentar la etapa de crecimiento del negocio. El consultor debe estar en condiciones de desarrollar una propuesta para la reorganización de la empresa, lo que implica el análisis de las principales áreas de la empresa, así como la situación de los recursos humanos.

Porphyra spp., conocida en Perú como “cochayuyo”, es un alga roja consumida y comercializada en los mercados locales. Sin embargo, su producción proviene íntegramente de la actividad extractiva por lo cual es necesario desarrollar su cultivo. Así mismo, los principales factores que afectan el proceso de cultivo son la luz (intensidad y fotoperíodo) y la temperatura. Por lo tanto, la presente investigación tuvo como objetivo, determinar las condiciones óptimas de temperatura y luz que promuevan una mayor liberación de cigotosporas. Para ello, individuos reproductivos de Porphyra spp., fueron colectados de playa Santa Elena, Paracas – Pisco y fueron llevados al laboratorio donde fueron estresados bajo dos condiciones de temperatura (T1=18°C y T2=10°C) y luz (E1=sin luz y E2=con luz) y posteriormente, inducidos a liberar cigotosporas en matraces con agua de mar a 18°C con d...

In order to determine the effect of photoperiod and the addition of commercial foliar nutrient at different concentrations in the biomass increasing of Pyropia sp. CHI, gametophytic individuals were collected in Santa Elena beach, Paracas - Pisco and transferred to Applied Biology Laboratory of Universidad Nacional Agraria La Molina. The thalli were divided into groups of 1,0 ± 0,02 g of initial biomass and placed in flasks with enriched sea water with three different concentrations of Bayfolan® commercial foliar nutrient (0,1 ml/L; 0,05 m/L; and 0,025 ml/L) and a control treatment (0 ml/L) against two photoperiod conditions: long day (DL) (L/O = 18:6) and short day (DC) (L/O = 6:18). Biomass (wet weight) and growth rate (g/week) were evaluated weekly during six weeks. The results have demonstrated the effect of nutrient addition in biomass increase of Pyropia sp. CHI where all treatme...

Andy Stalman, uno de los más consolidados expertos de marketing de habla hispana, a través de Deusto, publica ‘TOTEM. Transformando clientes en creyentes’. Un libro que podría ser considerado uno de los libros de branding más relevantes en este contexto de cambios sin precedentes. Y es que con este texto, en medio de un turbulento 2020, el autor procura reflexionar sobre el papel que cumplen hoy en día  las marcas en la vida de las personas.

Aflatoxins cause a variety of disorders in poultry, especially affecting the liver (aflatoxicosis). Contaminated livers may become a health risk to consumers when expended in food markets. The purpose of the present study was to detect the presence of aflatoxins in chicken livers in Lima food markets. Samples were collected in 16 markets located in various socioeconomic sectors of Lima. From every market livers were subclassified as normal and apparently suspicious. Analysis of 32 samples was conducted at the Laboratory of Biochemistry, Nutrition and Animal Feeding, Veterinary Medicine Faculty, San Marcos University. Aflatoxins were determined through the ELISA method approved by the AOAC Research Institute, using the Veratox HS (high sensitivity, 0, 1, 2, 4, and 8 ppb). Liver samples are quite complex so immunoaffinity extraction columns (NEOCOLUMN for aflatoxins, 04/08) were used. The ...

This article addresses one of the new advertising trends, branded content, a formula that goes beyond product placement and proposes relevant content to the consumer. Specifically, is analyzed the case of fashion films, an advertising format that has broken out in the sector of fashion and luxury products with great success, and whose objective is to generate content specifically for a particular fashion brand, in which beauty and aesthetic predominates, but above all, allows to communicate the values and personality of the brand and thus connect with the consumer.

This paper aims to point out the roots that have shaped the platform that sustains and justifies the existence of a new marketing formula focused in the individual consumer experience. As this consumer society has oriented its demands almost exclusively in image, based on motivational theories and lifestyle, marketing activity has followed a gradual change, exposed in the phenomenon of mass customization. The marketing machine, supported by new technologies, has let consumers desynchronize common activities, individual consumption and customized use of products and services. In summary, has arisen a massive and personal consumption at the same time.

Henry Jenkins (autor del otro trascendente libro Convergence Culture), Joshua Green y Sam Ford publican un esclarecedor libro sobre la idea de difusión “participativa”, un fenómeno sobre el que ya llevamos un tiempo siendo testigos en los diversos ámbitos de la comunicación. Esta obra llama la atención porque, entre otras cosas, parte cuestionando frontalmente el segundo principio Gladwelliano para generar una “epidemia social”: procurar generar un producto comunicativo “pegajoso” (the stickiness factor), descrito en el trascendente libro The Tipping Point de Malcolm Gladwell. Con ello, invita a los comunicadores a desafiar algunas de las metáforas biológicas dominantes en el escenario de hoy, comúnmente conocidas como “memes” y “virales”. Igualmente cuestiona algunos marcos utilizados para describir los medios de comunicación contemporáneos, como el concept...

In the last decades of last century -and early years of the current- we have gone through radical changes in core areas of human activity as social, cultural, economic and political. New trends have spread around the world, especially in western societies and those with established western influence. Many scholars from different disciplines attribute these changes in life and in the social conditions as a result of the same phenomenon known as postmodernism. Under this premise, this paper attempts to explain how this condition is affecting the current marketing theory and determined the conditions under which it operates its practice. Its influence becomes more important when considering the leading role played by the marketing in the postmodern phenomenon.

In recent years, studies of consumer behavior have focused on demonstrating that individuals value the experience of consumption. Given this reality, the experiential marketing formula has managed to solve this need by proposing actions that generate consumer experience and maximize the value of products and services allowing the consumer to establish an emotional, rational or sensory connection with brands during the purchase process. This article is an analysis of the marketing experiences offered by retailers of clothing and footwear from major shopping centers in Piura. The objective of this work is to define the experiential formula offered by each store of modern retail of the two main shopping centers and determine wich stores give importance to the consumer experience.

This article addresses one of the new advertising trends, branded content, a formula that goes beyond product placement and proposes relevant content to the consumer. Specifically, is analyzed the case of fashion films, an advertising format that has broken out in the sector of fashion and luxury products with great success, and whose objective is to generate content specifically for a particular fashion brand, in which beauty and aesthetic predominates, but above all, allows to communicate the values and personality of the brand and thus connect with the consumer.

Aflatoxins cause a variety of disorders in poultry, especially affecting the liver (aflatoxicosis). Contaminated livers may become a health risk to consumers when expended in food markets. The purpose of the present study was to detect the presence of aflatoxins in chicken livers in Lima food markets. Samples were collected in 16 markets located in various socioeconomic sectors of Lima. From every market livers were subclassified as normal and apparently suspicious. Analysis of 32 samples was conducted at the Laboratory of Biochemistry, Nutrition and Animal Feeding, Veterinary Medicine Faculty, San Marcos University. Aflatoxins were determined through the ELISA method approved by the AOAC Research Institute, using the Veratox HS (high sensitivity, 0, 1, 2, 4, and 8 ppb). Liver samples are quite complex so immunoaffinity extraction columns (NEOCOLUMN for aflatoxins, 04/08) were used. The ...

In recent years, studies of consumer behavior have focused on demonstrating that individuals value the experience of consumption. Given this reality, the experiential marketing formula has managed to solve this need by proposing actions that generate consumer experience and maximize the value of products and services allowing the consumer to establish an emotional, rational or sensory connection with brands during the purchase process. This article is an analysis of the marketing experiences offered by retailers of clothing and footwear from major shopping centers in Piura. The objective of this work is to define the experiential formula offered by each store of modern retail of the two main shopping centers and determine wich stores give importance to the consumer experience.

El fundamento de este libro es el vertiginoso proceso de cambio que han afrontado los medios de comunicación de masas desde la llegada de Internet. Pero los cambios drásticos nunca son una novedad en el terreno de la comunicación. Muy por el contrario, han sido una constante en su evolución, dibujando escenarios siempre complejos para las relaciones entre los viejos y los nuevos medios. La experiencia se ha encargado de demostrar que dicho encuentro entre lo nuevo y lo viejo nunca ha sido de desplazamiento, sino más bien de convivencia, y en donde casi siempre emergen nuevos escenarios en el que se complementan y se transforman mutuamente.