Tópicos Sugeridos dentro de su búsqueda.
Tópicos Sugeridos dentro de su búsqueda.
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artículo
Publicado 2024
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The general objective was to demonstrate that cultural identity strengthens the intercultural attitude in the students of the Educational Institution No. 35005 Reverend Father Bardo Bayerle of the Province of Oxapampa 2022. The following methodology was used. Of an applied type, it was proposed to make use of theoretical information of explanatory scope, and an experimental design, with its variant: quasi-experimental with pre-test and post-test in 2 groups, which from now on are called control group and experimental group. . The technique used is the survey since it is a procedure for quantitative research, and the instrument that was used was the questionnaire on the dependent variable. The population is made up of (339) students from the Educational Institution, and the sample consisted of 34 students from the 5th year "A" and 34 from the 5th year "B" making a total of 68 students. Th...
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artículo
Publicado 2019
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The present study analyzes the professional preferences in students of four engineering careers from a private university in Arequipa City, in relation to some aspects of professional identity. To that end, we took a sample of 422 students of Industrial Engineering, Electronic and Telecommunications Engineering, Civil Engineering and Computing Science. We applied two instruments: the Pereira’s Professional Preferences Profile and the Professional Identity Questionnaire of Arias et al. The results indicate that the engineering students have professional preferences according to its professional field, but a considerable percentage is located in the category of non-defined (24.17%). Moreover, the 18.22% of students of Industrial Engineering have professional preferences for Business Administration, and the majority of them have a professional identity with scientific and technical orient...
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artículo
Publicado 2018
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The aim of this article is to present the processes that drive the phasic identity dynamics of social identity, allowing us to define simultaneously a representation of self and the personal and professional project. As a result, it implies differentiated levels of anchorages in the organizations, groups and society that contribute to shaping the self-project. We will illustrate this, thanks to cases and situations related to the context, autobiographical memory but also emotions, feeling of capacity and motivation. One of our orientations stipulates that social identity is organized in a representational dynamic in which the phases of action become facilitators of identity construction and leaving forms in experiential memory necessary for the construction of the project
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artículo
Publicado 2018
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The aim of this article is to present the processes that drive the phasic identity dynamics of social identity, allowing us to define simultaneously a representation of self and the personal and professional project. As a result, it implies differentiated levels of anchorages in the organizations, groups and society that contribute to shaping the self-project. We will illustrate this, thanks to cases and situations related to the context, autobiographical memory but also emotions, feeling of capacity and motivation. One of our orientations stipulates that social identity is organized in a representational dynamic in which the phases of action become facilitators of identity construction and leaving forms in experiential memory necessary for the construction of the project
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artículo
Publicado 2020
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Smell is one of the least used senses in advertising and/or marketing strategies. This study analyzes the conditions for the implementation of the odotype in the brand identity. A qualitative research approach and Grounded Theory method are using to develop an explanatory theory about the concept “odotype”. A semi-structured interview guide was designed according to the categories proposed in the research: odotype and brand identity. This research shows that odotype and sensorial marketing are different concepts; providing a definition for each concept. The Peruvian market is still at an early stage with respect to the aroma and odotype.
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artículo
Publicado 2017
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Se estudió los casos de 298 pacientes con anemia aplásica severa aloinjertados, en cuatro países de América Latina: Argentina, México, Perú y Colombia. Se proporciona datos reales del impacto de la administración de fuente de células madre y de globulina antitimocito en el trasplante de hermanos con idéntico Antígeno leucocitario humano.
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artículo
Publicado 2025
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This study aimed to understand the sense that 12 high school teachers from public and private Brazilian schools located in the city of Campinas, SP attribute to their work in the midst of the Covid-19 pandemic. From the use of comprehensive narratives, the following results were identified: (a) teaching performance as a significant activity, with purpose and social (ir)relevance; (b) loss of reference in time, space and identity; (c) doubts about the expansion of social vulnerabilities, professional and institutional (dis)engagement due to the pandemic and professional and institutional (dis)engagement and (e) remote environment as a surveillance factor. It is concluded that the work considered significant remained intrinsically valuable, contributing to the adaptation to remote education, even in the face of adversities such as the feeling of exposure and fear.
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artículo
Addressing school climate and violence in schools requires school management skills. The 2011 School Violence Act in Chile promulgated the mandatory creation of the school climate coordinator (SCC). However, the law did not establish a defined profile, specific functions, or working hours for the SCC, and only recently have school administrators given SCCs more time for this position. This has created a flexible operating framework for the position, which could have implications in terms of the labor identity of the SCCs. This exploratory study employed a qualitative case study. An exploratory focus group was conducted with the school climate committee and three in-depth interviews with the SCC of one municipal school. Content analyses revealed the ambiguity of the SCC figure due to a fragmentation of roles in the areas of pedagogy, administration and school climate, creating a scenario ...
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artículo
Addressing school climate and violence in schools requires school management skills. The 2011 School Violence Act in Chile promulgated the mandatory creation of the school climate coordinator (SCC). However, the law did not establish a defined profile, specific functions, or working hours for the SCC, and only recently have school administrators given SCCs more time for this position. This has created a flexible operating framework for the position, which could have implications in terms of the labor identity of the SCCs. This exploratory study employed a qualitative case study. An exploratory focus group was conducted with the school climate committee and three in-depth interviews with the SCC of one municipal school. Content analyses revealed the ambiguity of the SCC figure due to a fragmentation of roles in the areas of pedagogy, administration and school climate, creating a scenario ...
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objeto de conferencia
Publicado 2020
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El texto completo de este trabajo no está disponible en el Repositorio Académico UPN por restricciones de la casa editorial donde ha sido publicado.
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artículo
Publicado 2020
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Usually, in order to attract consumers and generate feelings of belonging, advertisements use the collective imagination that identifies a country or region to build an efficient message that links the values of that culture with certain brands. In this regard, the advertising of alcoholic beverages has stood out for its constant creation of symbolic and experiential universes that allude to the place of origin of the product, in order to build identity narratives and motivate feelings of belonging in its consumers. It has been seen that the advertisements of Peruvian beer brands have not been immune to this trend, and have constantly resorted to cultural stereotypes materialized in advertisements that rest on a basis of significance aimed at building a perspective of cultural representation. The objective of this study has been to analyze, through focused interviews, how Peruvian ...
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artículo
Publicado 2024
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This study analyzes the representation of Andean identity in three travel photographs shared about Cusco by Brand Peru on Instagram from 2023. Its approach is qualitative with an ethnographic design. Nineteen semi-structured interviews were conducted to learn about and interpret the perceptions of university students of Tourism and Anthropology at the Universidad Nacional San Antonio de Abad (Cusco). The results show that the photographs do not represent the Andean identity because they do not include the diversity of elements that make it up. Instead, the images tend to disseminate mercantilist, stereotyped and superficial discourses about the city of Cusco and its Andean characteristics. Due to the scarce information in this context, it is recommended to continue with research along the lines of the analysis of the representation of Andean identity in photographs on various social medi...
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artículo
Publicado 2022
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This comparative-correlational study aims to analyze and compare the relationship between appreciation for sustainable practices (APS) and national identity in two groups of social (n=135) and commercial (n=198) entrepreneurs in Lima-Peru. The results show that social entrepreneurs have higher APS and perceive Peruvians as warmer, more competent, and more moral than commercial entrepreneurs. Self-stereotype of competence and identification with the country explain APS significantly only significant in commercial entre-preneurs. The study analyzes little-explored psychosocial variables for the entrepreneurial phenomenon, proposing strategies to improve sustainability activities in entrepreneurs who do not have a explicit social orientation.
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artículo
Publicado 2022
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This comparative-correlational study aims to analyze and compare the relationship between appreciation for sustainable practices (APS) and national identity in two groups of social (n=135) and commercial (n=198) entrepreneurs in Lima-Peru. The results show that social entrepreneurs have higher APS and perceive Peruvians as warmer, more competent, and more moral than commercial entrepreneurs. Self-stereotype of competence and identification with the country explain APS significantly only significant in commercial entre-preneurs. The study analyzes little-explored psychosocial variables for the entrepreneurial phenomenon, proposing strategies to improve sustainability activities in entrepreneurs who do not have a explicit social orientation.
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artículo
Publicado 2016
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The main aim of this research was to determine the relation that exists between the internal communication as tool of Public Relations and the corporate identity of Public Health workers at Lima Region. It’s a non-experimental study with a correlational level. The sample was integrated by 224 employees. The research demonstrates (by means of the coefficient of Spearman’s correlation) that there is not a significant relation between internal communication and corporate identity in Public Health workers at Lima. Also, there is a weak relation between research variables.
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artículo
El texto completo de este trabajo no está disponible en el Repositorio Académico UPC por restricciones de la casa editorial donde ha sido publicado.
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artículo
Publicado 2022
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Brandalism or subvertising refers to the advertising discourse that adopts anti-consumerism positions to make a social critique. Considering the context of social protest during the pandemic, we investigated discourses forms of brandalism through the digital platform Facebook. Therefore, this article analyzes the interactions of political consumers in relation to the themes of brandalism of the Malditos Publicistas account on Facebook (@Malditospublicistas) in the context of the protests against the government of Manuel Merino during 2020, in Peru. Based on the case study from a sociosemiotic perspective, we identified thematic axes comprised in the ethical-political relationship of the brandalist discourse, as well as digital interactions that we categorized as "lurkers", "spectators", "activists", and "publishers". The results indicate a greater participation of lurkers and publishers ...
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artículo
Publicado 2021
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The study examines the role of children as producers, distributors, and consumers in the digital realm. Additionally, it also explores class and gender identities they create and perform in this modality. We focus on young female YouTubers (8–11 years old) from Peru, a country that has experienced significant economic expansion in the first decades of the 21st century. The study analyzes 40 videos created by five girl YouTubers. The discussion addresses the economic role children perform in the digital economy as they produce value through content creation, distribute goods, and engage in globalized consumption. The paper also discusses the ways girls display gender and class identities in their products and their consumption patterns. Throughout the analysis, we use the key concept of children’s agency; the discussion reveals both the concept’s reach and limitations in the context...
