Los actos de exclusión social suelen estar basados en un conjunto de percepciones socialmente compartidas, que en ocasiones llegan a estar “institucionalizadas”, de tal manera que en esencia pueden resultar “invisibles” ante la sociedad; por lo que, no resulta extraño que incluso sus víctimas acepten estos hechos como algo normal o inevitable.

El presente estudio, a través del marco conceptual de la teoría de la identidad social, propone la indagación de los elementos asociados a la pertenencia a las categorías sociales triciclista y peruano, para evaluar cómo la construcción de la identidad social o nacional en contextos de crisis influye en nuestro comportamiento y en nuestra concepción del mundo que nos rodea. Desde la perspectiva de la psicología social, esta evaluación resultará una herramienta fundamental en la comprensión de algunos problemas que afectan (y caracterizan) actualmente al país, permitiendo a partir de un diagnóstico acertado tomar las medidas propicias para revertir los aspectos negativos asociados a nuestra pertenencia a las categorías sociales referidas.

El presente estudio, a través del marco conceptual de la teoría de la identidad social, propone la indagación de los elementos asociados a la pertenencia a las categorías sociales triciclista y peruano, para evaluar cómo la construcción de la identidad social o nacional en contextos de crisis influye en nuestro comportamiento y en nuestra concepción del mundo que nos rodea. Desde la perspectiva de la psicología social, esta evaluación resultará una herramienta fundamental en la comprensión de algunos problemas que afectan (y caracterizan) actualmente al país, permitiendo a partir de un diagnóstico acertado tomar las medidas propicias para revertir los aspectos negativos asociados a nuestra pertenencia a las categorías sociales referidas.

This comparative-correlational study aims to analyze and compare the relationship between appreciation for sustainable practices (APS) and national identity in two groups of social (n=135) and commercial (n=198) entrepreneurs in Lima-Peru. The results show that social entrepreneurs have higher APS and perceive Peruvians as warmer, more competent, and more moral than commercial entrepreneurs. Self-stereotype of competence and identification with the country explain APS significantly only significant in commercial entre-preneurs. The study analyzes little-explored psychosocial variables for the entrepreneurial phenomenon, proposing strategies to improve sustainability activities in entrepreneurs who do not have a explicit social orientation.

This comparative-correlational study aims to analyze and compare the relationship between appreciation for sustainable practices (APS) and national identity in two groups of social (n=135) and commercial (n=198) entrepreneurs in Lima-Peru. The results show that social entrepreneurs have higher APS and perceive Peruvians as warmer, more competent, and more moral than commercial entrepreneurs. Self-stereotype of competence and identification with the country explain APS significantly only significant in commercial entre-preneurs. The study analyzes little-explored psychosocial variables for the entrepreneurial phenomenon, proposing strategies to improve sustainability activities in entrepreneurs who do not have a explicit social orientation.

This comparative-correlational study aims to analyze and compare the relationship between appreciation for sustainable practices (APS) and national identity in two groups of social (n=135) and commercial (n=198) entrepreneurs in Lima-Peru. The results show that social entrepreneurs have higher APS and perceive Peruvians as warmer, more competent, and more moral than commercial entrepreneurs. Self-stereotype of competence and identification with the country explain APS significantly only significant in commercial entre-preneurs. The study analyzes little-explored psychosocial variables for the entrepreneurial phenomenon, proposing strategies to improve sustainability activities in entrepreneurs who do not have a explicit social orientation.

Objective: This study aims to propose a comprehensive approach to five theoretical dimensions, characteristic of social entrepreneurs, to design a conceptual model that analyzes them based on macro-level psychosocial constructs such as beliefs and practices. Method: A qualitative study was conducted with 16 social entrepreneurs from the city of Lima (Peru). Using a deductive thematic analysis, their careers were examined and made operative based on their beliefs and/or practices, and on more specific psychosocial variables such as values, attitudes, behaviors and traits. Results: The attitudinal dimension of Positive Attitudes Towards Sustainable Practices (PASP) is the articulating main point in which all participants’ experiences come together to define their social vision, of axiological nature, promoting competent behaviors including innovation, networks and financial returns. Conc...