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1
tesis de grado
El presente trabajo tiene como finalidad realizar una campaña de lanzamiento en Perú para la marca Flying Tiger Copenhagen, empresa danesa de tiendas minoristas especializadas en artículos de diseños a bajo costo. Este trabajo tiene la intención de comunicar la propuesta de valor y promesa de marca, resaltando sus atributos como diseños exclusivos, bajo costo y que van a sorprender a sus consumidores sacándoles más de una sonrisa; con el objetivo de generar notoriedad y recordación de la marca. Para la elaboración de la campaña integral de comunicación, se realizó un estudio del contexto del sector minorista peruano, la competencia existente y los distintos públicos al que se podía dirigir Flying Tiger. Luego se procedió a consolidar la propuesta de valor, propuesta de posicionamiento y la promesa de marca según los intereses del público meta y la empresa. Para finaliza...
2
tesis de grado
Publicado 2022
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El presente trabajo tiene como objetivo plasmar una propuesta de campaña de lanzamiento para la marca Flying Tiger en el Perú. Esta campaña tiene una duración de tres meses y ha sido construida respetando los lineamientos de comunicación de la marca, con el objetivo de generar conocimiento de esta y comunicar al mercado meta su propuesta de valor. Para el diseño de la campaña se realizó un análisis del entorno, de la competencia y de las características del consumidor peruano, lo cual permitió identificar el segmento de clientes. Es con esta información y el conocimiento de la marca que se determinan los objetivos y se desarrollan el concepto creativo, la propuesta gráfica de la campaña de lanzamiento y se proponen una serie de acciones estratégicas. Finalmente, se presenta un cronograma y el presupuesto requerido para la realización de la campaña de lanzamiento de Flyin...
3
tesis de grado
El presente trabajo tiene como objetivo desarrollar la campaña de lanzamiento de la marca Flying Tiger Copenhagen en el Perú. Esta se caracteriza por ofrecer productos con diseños únicos e innovadores para el hogar, belleza, tecnología y mucho más. En el contexto post-pandemia, el consumo de los peruanos ha tenido una variación significativa al realizar sus compras. Identificamos una considerable oportunidad en los negocios retail, impactando el mercado nacional por su diversa oferta de productos innovadores a precios accesibles. Por consiguiente, se busca abarcar las necesidades del mercado con la apertura de cuatro tiendas de Flying Tiger en locaciones estratégicas dentro del país. Para desarrollar la campaña de lanzamiento, se analizó, en primer lugar, el macroentorno para conocer la realidad del país. En segundo lugar, se conoció y exploró la competencia. En tercer luga...
4
artículo
This review and reflection article deals with the complex interrelationships between Amazonia, biodiversity, flying rivers and national security. The objective is to suggest that the Peruvian Armed Forces, taking into account their role in national security, proactively engage in the conservation of the Amazon, the fight to reverse biodiversity loss and mitigate the effects of climate change. There is a close interrelationship between biodiversity, biogeochemical cycles and hydrological cycles, so the conservation of the Amazon has a fundamental role to achieve the welfare objectives of the Peruvian population and even at a continental and global level. In this sense, the Armed Forces, through their spaces of higher studies, have the opportunity to contribute to debate and action with emphasis on genuine and deep sustainability.
5
artículo
Publicado 2020
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There are at least 180 species of bats in Peru. However, there are few studies about ectoparasites of bats, among which the so-called bat flies (Diptera: Streblidae and Nycteribiidae) stand out, with a total of 158 species estimated for the Neotropical region. In Peru, one of the ecological regions with the least information is the coast. In this study we updated the knowledge of the ectoparasite-host associations in bats from the Peruvian coast, one of the regions of the country with the most degradation and loss of habitat. Five locations in the Piura, Lima and Tacna regions were evaluated. 85 bats belonging to 7 species were captured: 4 from Phyllostomidae, 2 from Molossidae and 1 from Vespertilionidae. Six dipterous species (Diptera: Streblidae) and one Hemiptera species (Hemiptera: Polyctenidae) were found and some of these associations are reported for the first time in the Lima an...
6
artículo
Publicado 2020
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There are at least 180 species of bats in Peru. However, there are few studies about ectoparasites of bats, among which the so-called bat flies (Diptera: Streblidae and Nycteribiidae) stand out, with a total of 158 species estimated for the Neotropical region. In Peru, one of the ecological regions with the least information is the coast. In this study we updated the knowledge of the ectoparasite-host associations in bats from the Peruvian coast, one of the regions of the country with the most degradation and loss of habitat. Five locations in the Piura, Lima and Tacna regions were evaluated. 85 bats belonging to 7 species were captured: 4 from Phyllostomidae, 2 from Molossidae and 1 from Vespertilionidae. Six dipterous species (Diptera: Streblidae) and one Hemiptera species (Hemiptera: Polyctenidae) were found and some of these associations are reported for the first time in the Lima an...
7
tesis de grado
Publicado 2022
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El presente trabajo busca elaborar una campaña de lanzamiento, dentro del mercado peruano, para la marca internacional de artículos para la vida cotidiana, de origen danés: Flying Tiger Copenhagen. Para la realización de la campaña, se ha considerado conveniente desarrollar una investigación de mercado enfocada en el análisis al consumidor y la competencia existente. Asimismo, se realizó el análisis del macroentorno para conocer mejor la situación del país actualmente. Cabe resaltar que la empresa no contará con una página web transaccional, por lo que la estrategia publicitaria estará enfocada en invitar al público a las tiendas físicas. Además, como parte de la estrategia se tomará en cuenta resaltar el diseño exclusivo de los productos y la experiencia que brinda la marca en todo momento, destacando la idea creativa “Diseñamos tus momentos de felicidad”. Finalm...
8
artículo
Publicado 2018
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Concrete is the most common material used in most civil works because it is a highly resistant and with material steel has a good structural behavior, its production is used as the main cement component, which directly affects the cost , which is why it seeks to reduce the amount of cement with the addition of fly ash, which is a pollutant, waste of power plants. The objective was to dose mixtures of added fly ash as a substitute for the cement in such a way that it does not diminish the resistance of this one and to find the optimal dosage. The material and method used is normal concrete with fly ash additions to the design in proportions of 2.5%, 5.0%, 10.0% and 15.0% for breakages at 7, 14 and 28 days. The results indicate that after 28 days have resistances averaging 221kg/cm2 for both normal concrete as well as concrete with fly ash 2.5%, 231kg/cm2 for 5.0%, 200kg/cm2 ...
9
artículo
Publicado 2018
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Concrete is the most common material used in most civil works because it is a highly resistant and with material steel has a good structural behavior, its production is used as the main cement component, which directly affects the cost , which is why it seeks to reduce the amount of cement with the addition of fly ash, which is a pollutant, waste of power plants. The objective was to dose mixtures of added fly ash as a substitute for the cement in such a way that it does not diminish the resistance of this one and to find the optimal dosage. The material and method used is normal concrete with fly ash additions to the design in proportions of 2.5%, 5.0%, 10.0% and 15.0% for breakages at 7, 14 and 28 days. The results indicate that after 28 days have resistances averaging 221kg/cm2 for both normal concrete as well as concrete with fly ash 2.5%, 231kg/cm2 for 5.0%, 200kg/cm2 ...
10
artículo
Publicado 2018
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Concrete is the most common material used in most civil works because it is a highly resistant and with material steel has a good structural behavior, its production is used as the main cement component, which directly affects the cost , which is why it seeks to reduce the amount of cement with the addition of fly ash, which is a pollutant, waste of power plants. The objective was to dose mixtures of added fly ash as a substitute for the cement in such a way that it does not diminish the resistance of this one and to find the optimal dosage. The material and method used is normal concrete with fly ash additions to the design in proportions of 2.5%, 5.0%, 10.0% and 15.0% for breakages at 7, 14 and 28 days. The results indicate that after 28 days have resistances averaging 221kg/cm2 for both normal concrete as well as concrete with fly ash 2.5%, 231kg/cm2 for 5.0%, 200kg/cm2 ...
11
artículo
Publicado 2018
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Concrete is the most common material used in most civil works because it is a highly resistant and with material steel has a good structural behavior, its production is used as the main cement component, which directly affects the cost , which is why it seeks to reduce the amount of cement with the addition of fly ash, which is a pollutant, waste of power plants. The objective was to dose mixtures of added fly ash as a substitute for the cement in such a way that it does not diminish the resistance of this one and to find the optimal dosage. The material and method used is normal concrete with fly ash additions to the design in proportions of 2.5%, 5.0%, 10.0% and 15.0% for breakages at 7, 14 and 28 days. The results indicate that after 28 days have resistances averaging 221kg/cm2 for both normal concrete as well as concrete with fly ash 2.5%, 231kg/cm2 for 5.0%, 200kg/cm2 ...
12
tesis de grado
Publicado 2022
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The purpose of this work is to devise a launch campaign for the Danish brand Flying Tiger Copenhagen in Peru. It is intended to position the brand as a retail that stands out for its variety of products, unique design, affordable price and environmental responsibility, attributes sought by the target audience, people between 27 and 45 years of socioeconomic level B and C who care about their well-being, always taking care of its economy and the environment. Throughout the report, an analysis of the economic and social situation of the country was carried out, as well as of the retail sector in order to build a solid proposal based on real data. The launch campaign will be presented, containing the communication strategy both online and offline, focused on the consumer and governed by a budget established according to the objectives.
13
artículo
The present work reports the fungi isolated from specimens of the fruit flies of the genus Ceratitis (Macleay)and Anastrepha (Schiner) come from Ica valley, Peru. Fungi isolated were the genus Alternaria, Aspergillus, Cladosporium, Mucor, Penicillium, Rhizoctonia, Rhizopus, Trichoderma, as well as yeasts and sterile micelios. Counting was made in plate and it shows ranks between 8x103 to 8x104 UFC/g for Ceratitis; and 7x103 to 7x104 UFC/g for Anastrepha. The IVI% (Importance Value Index) indicated that Cladosporium has the greater ecological (78,05%). The Similarity Index between both genuses of analyzed fruit fly was 0,5. Results confirm fungi presence in fruit flies, and its possible impact to agricultural as vector agents of fungal diseases to local cultures.
14
artículo
The present work reports the fungi isolated from specimens of the fruit flies of the genus Ceratitis (Macleay)and Anastrepha (Schiner) come from Ica valley, Peru. Fungi isolated were the genus Alternaria, Aspergillus, Cladosporium, Mucor, Penicillium, Rhizoctonia, Rhizopus, Trichoderma, as well as yeasts and sterile micelios. Counting was made in plate and it shows ranks between 8x103 to 8x104 UFC/g for Ceratitis; and 7x103 to 7x104 UFC/g for Anastrepha. The IVI% (Importance Value Index) indicated that Cladosporium has the greater ecological (78,05%). The Similarity Index between both genuses of analyzed fruit fly was 0,5. Results confirm fungi presence in fruit flies, and its possible impact to agricultural as vector agents of fungal diseases to local cultures.
15
artículo
Publicado 2023
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The black soldier fly (BSF) has garnered the attention of the scientific community due to its outstanding efficiency in transforming organic waste into raw materials that can be incorporated into the value chain. A bibliometric and bibliographic review was conducted to elucidate the pivotal role played by the bioconversion of organic matter in shaping sustainable circular economy systems. The analysis revealed that black soldier fly larvae (BSFL) have proven effective in the bioconversion of common waste, such as household and livestock waste, yielding valuable biomass. Despite these advancements, the exploration of new sources of organic matter persists to mitigate its environmental impact. Emerging technologies enable the efficient processing of BSFL biomass, yielding substitutes for environmentally unfriendly materials. Although the literature emphasizes the advantages of BSF in const...
16
tesis de grado
Publicado 2022
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El presente trabajo busca elaborar una campaña de lanzamiento para la marca europea Flying Tiger que está entrando al mercado peruano. A lo largo de la propuesta, se busca comunicar los beneficios de la marca, resaltando la importancia de la comodidad de los jóvenes al demostrar su personalidad y estilo. La campaña tiene como finalidad lograr un conocimiento y recordación de marca en un 60% del público objetivo en los primeros tres meses. Para la realización de la campaña, se analizó el contexto del país frente a las empresas de retail y se desarrolló una investigación de mercado para encontrar los insights de los consumidores peruanos. Finalmente, se presentará el planeamiento estratégico de la campaña de lanzamiento junto a la estrategia de medios.
17
artículo
Publicado 2010
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In this article we examine a set of stories that have appeared amongthe Ashaninka, Awajun and Wampis of eastern Peru featuring adiversity of white supernatural beings that wander about their communitiesto steal their vital force or introduce harmful substancesinto their bodies, thus affecting their personal and social integrity.We argue that these stories constitute a response to the capitalistviolence experienced by these peoples as a result of hard-linegovernment policies promoting private investment, and the frenziedactivities of a large number of extractive companies. Such stories areinformed by indigenous notions about personhood and illness, butalso by native eco-cosmologies that view life as a scarce resource,the object of intense interspecific competition. If these ‘politicaleconomies of life’ do not turn into a Hobbesian war of all againstall it is due to an ethic of self-re...
18
tesis de grado
Publicado 2018
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El presente trabajo de investigación se desarrolló en el distrito de San Román esencialmente en el campus de la Universidad Peruana Unión, durante los meses de marzo del 2017 hasta el mes de abril del 2018, con el propósito de evaluar las propiedades físico químicas de la ceniza volante, en la trabajabilidad del concreto (prueba de asentamiento “Slump”), en la resistencia a la compresión del concreto y la variación del costo de producción de este. Se realizaron ensayos comparativos entre un concreto patrón, que no contenía ceniza volante con un concreto que si contenía ceniza volante en diferentes porcentajes (5%, 10%, 15%, 20% y 25%) como sustituto parcial del cemento portland en peso. El concreto patrón se diseñó para lograr una resistencia a la compresión de 210 kg/cm2 a una edad de 28 días. Las propiedades del concreto que se observaron fueron la trabajabilidad ...
19
artículo
Publicado 2025
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This work addresses a long-standing topic in Peruvian historiography: the presence of aliens in Peru during the 16th and 17th centuries. It also contributes to an understudied topic: the situation of those interned due to armed conflicts. In this regard, the wreck of the Dutch ship, Flying Deer, in the early 17th century offers a window into the treatment and temporary integration of foreigners in viceregal Peru. Contrary to their expectations, the twenty-three castaways were not treated as pirates or heretics, but as prisoners of war. Once catechized, they were able to work in Peru in areas related to the military and navy. Eleven of them were temporarily integrated into society but later returned to the United Provinces with useful intelligence for subsequent military expeditions. The study of this particular episode contributes to the historiography on the integration of foreigners in...
20
tesis de grado
El presente trabajo tiene como foco realizar una campaña de lanzamiento para la marca danesa Flying Tiger Copenhagen en Perú, quienes realizarán la apertura de cuatro tiendas en total, en Lima, Arequipa y Trujillo. Este plan tiene como objetivo generar Brand Awareness en un 50% del target en el primer trimestre del lanzamiento. Por otro lado, como objetivos comunicacionales de la campaña, se busca comunicar los atributos de innovación y costo-beneficio en los próximos tres meses.
