La presente tesis tiene como objetivo principal el determinar la influencia de la responsabilidad social empresarial sobre el posicionamiento de las entidades bancarias de Tacna, 2018; de tipo básico y de nivel explicativo, de diseño no experimental y de corte transversal, la muestra fue de 381 clientes del Banco de Crédito del Perú, BBVA Continental y Scotiabank, la técnica fue la encuesta y el instrumento el cuestionario, el enfoque fue cuantitativo. Se encontró que el 92,39% de los clientes perciben que la responsabilidad social empresarial que caracteriza a las entidades bancarias de Tacna es de nivel moderado, en todas las entidades bancarias lo más destacado fue la “Dimensión económica” y lo focalizado a mejorar fue la “Dimensión ambiental”; y el 51,44% de los clientes perciben que el posicionamiento que caracteriza a las entidades bancarias de Tacna es de nivel r...

La complejidad y dinamismo del entorno empresarial destacan la necesidad de comprender a fondo las organizaciones e identificar las variables o factores cruciales para alcanzar el éxito competitivo. Un conocimiento detallado de los diversos aspectos problemáticos de una empresa no solo facilita su competitividad, sino que también ayuda a los tomadores de decisiones a establecer políticas que fomenten la mejora continua. Las micro, pequeñas y medianas empresas (mipymes) desempeñan un papel esencial en el crecimiento social y económico en la mayoría de los países. A pesar de esto, las MiPymes aún enfrentan debilidades estructurales que afectan su supervivencia y restringen su competitividad. Factores como la globalización de los mercados, la rápida evolución tecnológica, el desarrollo de nuevos sistemas de información y comunicación, combinados con la falta de prácticas s�...

Las teorías, las ideas, los conceptos, y las experiencias compartidas y plasmadas en la presente obra han buscado ayudar a los líderes de las organizaciones y estudiosos en general, a entender y poner en práctica el significado y alcance de identificar al personal con potencial y contribuir con su mejora de desempeño. El cometido del presente texto condujo a tratar en el capítulo 1 la historia de la organización, el mismo que se centra en reflejar la importancia que los líderes de las organizaciones otorgan al personal y cómo esta ha ido evolucionando a través de las diversas escuelas administrativas. Para puntualizar la relación de los líderes y los procesos decisorios con el personal, en el capítulo 2 se discierne sobre los estilos de liderazgo con sus respectivos modos de decidir y su asociación con el fin de llevar la productividad del personal al siguiente nivel. A modo...

This article entitled Discount coupon platform for the wine sector installed in the South of Peru. It shows the following conclusions: It was possible to implement a product catalog, establish prices adjusted to the market and establish the discount percentage of coupons (10%, 20% and 50%), for the southern zone of Peru. 85.7% of them had had the experience of using coupons, as well as 100% of users who wanted to acquire more coupons for their benefit. The digital platform "MiCupón" was designed, where you can purchase products with discounts according to the coupon applied to the purchase. Having 71.4% who support usability and 57% favorably mention the practicality of the platform. Without forgetting that 71.4% affirm that the platform is friendly. The conditions and strategies were established to retain loyalty through the number of coupons, the term to use them and benefit the refer...

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The present article is referred to determine the results of the JClic Software application in comprehension of texts in English, in the students of the secondary level of a school in Peru, in this case at Santa Ana High School, in 2018. It was developed by a pre-experimental design pretest and postest with only one group after the pretest, JClic software was used through computers in laboratories, until taking the exit test at the end of the semester of studies. Of a total of 19 students after CLIC software application, 89.47% of the students have reached an outstanding achievement level, 10.53% of the students are at the expected achievement level, 0% of the students are at process level, and 0% of the students are at the beginning level. From the results obtained it can be affirmed: with the JClic software application, the fourth year students at Santa Ana High School, in 2018; they ha...

The Research topic is developed in the olive sector, the main economic activity in the Tacna region; which has experienced significant fluctuations in production, they have been due to internal aspects (low levels of productivity, product diversification, among others) and external (increased production of competing countries through incentives, optimizing processes with equipment that streamlines production and marketing policies (Business Intelligence)). The olive sector, by establishing itself as an important activity for the Region and observing the negative fluctuations and the context in which the sector is located, motivates to carry out the aforementioned research work in three stages: First Stage: Diagnosis of the Olive Processing Warehouses; which are immersed in the Association of Producers of the Yarada and the Palos that process and commercialize table olives.. Second Stage:...

The present article is referred to determine the results of the JClic Software application in comprehension of texts in English, in the students of the secondary level of a school in Peru, in this case at Santa Ana High School, in 2018. It was developed by a pre-experimental design pretest and postest with only one group after the pretest, JClic software was used through computers in laboratories, until taking the exit test at the end of the semester of studies. Of a total of 19 students after CLIC software application, 89.47% of the students have reached an outstanding achievement level, 10.53% of the students are at the expected achievement level, 0% of the students are at process level, and 0% of the students are at the beginning level. From the results obtained it can be affirmed: with the JClic software application, the fourth year students at Santa Ana High School, in 2018; they ha...

The Research topic is developed in the olive sector, the main economic activity in the Tacna region; which has experienced significant fluctuations in production, they have been due to internal aspects (low levels of productivity, product diversification, among others) and external (increased production of competing countries through incentives, optimizing processes with equipment that streamlines production and marketing policies (Business Intelligence)). The olive sector, by establishing itself as an important activity for the Region and observing the negative fluctuations and the context in which the sector is located, motivates to carry out the aforementioned research work in three stages: First Stage: Diagnosis of the Olive Processing Warehouses; which are immersed in the Association of Producers of the Yarada and the Palos that process and commercialize table olives.. Second Stage:...

Finance, as an area of knowledge derived from the economic sciences, is developed so that the users of the information can make three important decisions for the sustainability of companies. The first one deals with investment decisions, which seek to maximize benefits and minimize costs, which, when compared to the total investment and the cost of resources, should generate added value for the organization. To this end, companies must carefully choose the investment options, selecting those that are most likely to generate a return, always within the level of risk that the shareholder can tolerate and understanding that there is also a level of uncertainty that must be considered when determining the desired profit margins or opportunity cost.The second decision, a variable in this research, deals with the cost of resources and the means by which organizations obtain the cash flows they...

Es habitual que las empresas se encuentren preocupadas por sus problemas operativos, comerciales, estratégicos, entre otros, pero las empresas familiares tienen problemas adicionales que se originan por su propia naturaleza que es la consanguinidad de los socios. Muchos factores pueden influir en que una empresa familiar perdure en el tiempo, pero un factor en particular se vuelve muy sensible: la sucesión de poder. En la presente investigación se identifica si es que las empresas familiares de la región Tacna poseen planes de sucesión debidamente comunicados, si es que han sido ejecutados en algún momento, se evalúa la gestión del sucedido para determinar si es que contar con un plan contribuye a que la empresa genere crecimiento en ventas, activos, entre otros, o si es que dicha herramienta de gestión no influye de manera significativa en el desarrollo de la organización. Fin...

The COVID-19 pandemic has established not only a health emergency, but has generated an emergency in the control of personal data of all those people who make use of technological means, which increased the activity of phishing which consists of the theft of personal data through the circulation of false information through the different social networks, in addition, the circulation with messages related to the cure of this disease only for the theft of data. This research develops a mobile application that detects malicious URLs found within the content of textmessages. The developed application performs an analysis of the URLs according to the database thatis updated with each attack detected, performing a blocking of the content and notifies the user of the actions that canbetaken, with this the theft of the personal data of the users is avoided. This application is very useful for al...

A world beyond the five senses is what opens the doors to new expectations for children with special abilities, as they lack a variety of factors due to a prejudiced society with middle-aged life stereotypes. We will use the SCRUM method to make the appropriate changes in a short time this established to norms and laws both in education and health, what we develop is a web application that generates a diagnosis for cognitive evolution in children with special abilities. The number of special children who tried the software have made great strides in terms of individual performance. The studies carried out serve the teachers as health professionals who attend to the child with a report, in order to also contribute to the individual and social improvement that the children with special abilities will present through the therapies they need.

Las micro, pequeñas y medianas empresas (Mipymes) desempeñan un rol fundamental en el desarrollo económico de los países, siendo responsables de una porción significativa del empleo, la innovación y la competitividad. En el caso de Perú, las Mipymes contribuyen significativamente con el empleo formal en el país. Sin embargo, a pesar de su relevancia, estas empresas enfrentan numerosos retos, entre los que destaca la gestión del talento humano, un factor clave para su crecimiento y sostenibilidad. “La gestión efectiva del talento es esencial no solo para la productividad y competitividad de las PYMEs, sino también para la creación de un ambiente laboral que fomente la innovación, la lealtad y el compromiso de los empleados” (Arias, 2022). En Perú, la gestión del talento en las Mipymes presenta desafíos particulares derivados de las limitaciones de recursos, la falta de...