In this article, the relevance of the Scor model for an analysis as is a company presents itself as demonstrated in this research and reverse the deficiencies.

In this article, the relevance of the Scor model for an analysis as is a company presents itself as demonstrated in this research and reverse the deficiencies.

En el presente artículo se muestran los resultados de la investigación sobre las preferencias del consumidor y su importancia en la adquisición de productos en el periodo crítico de marzo a diciembre del 2020 de la pandemia en Lima Metropolitana, en el que se incrementaron las relaciones tanto afectivas como cognitivas al momento de la adquisición de productos. Esto permitirá entender cómo, en esa etapa, los consumidores estuvieron dispuestos a modificar sus hábitos de compra, en función de su racionalidad o emotividad para no verse afectados por la coyuntura que se vivió en ese momento.

Determina si la implementación del proceso de planificación en una empresa gráfica, mediante el modelo Scor, mejorará la percepción de su calidad. Determina si planificar los procesos de pronósticos de la demanda, las operaciones y ventas, el pronóstico de mercado y el plan de retornos de una empresa gráfica, como parte del modelo Scor, mejora la percepción de su calidad.

Esta investigación fue efectuada en una empresa de tecnología, en donde se analiza el Net Promoter Score (NPS) para conocer el nivel de satisfacción y la lealtad de los clientes tras recibir un servicio posventa. El interés por realizar esta investigación surgió a raíz de los cambios que afectaron a los procesos de la empresa como consecuencia de la pandemia y la posterior adaptación a la nueva normalidad. El muestro se realizó durante quince días, periodo en el cual se obtuvieron 12 datos para conocer la situación anterior; posteriormente, se recogió la misma cantidad de datos para evaluar la eficacia de las mejoras introducidas para atender los reclamos, recibidos vía WhatsApp, y atendidos, incluido el transporte, con la posterior satisfacción del cliente.

Ecuador – Riobamba city is a cattlee region, where its main source of income is the elaboration of products from fresh milk. Where they have taken 15 micro companies that are dedicated to this area, there are 33 more registered in the MIPRO, which belong to the province of Chimborazo. The purpose of this research is how organizational performance (DO) is directly related to continuous improvement and scientific invention (MC and IC), in which the first must be established in the managers so that the second can be achieved in the processing companies of dairy products. It is concluded that there is indeed a direct influence of the D.O with respect to M.C. and I.C.

Ecuador – Riobamba city is a cattlee region, where its main source of income is the elaboration of products from fresh milk. Where they have taken 15 micro companies that are dedicated to this area, there are 33 more registered in the MIPRO, which belong to the province of Chimborazo. The purpose of this research is how organizational performance (DO) is directly related to continuous improvement and scientific invention (MC and IC), in which the first must be established in the managers so that the second can be achieved in the processing companies of dairy products. It is concluded that there is indeed a direct influence of the D.O with respect to M.C. and I.C.

Efficient resource management plays a crucial role in the sustainable development of companies, aiming to maximize economic performance, minimize environmental impacts, and contribute to social welfare. This quantitative and explanatory study analyzed resource management in textile microenterprises in Metropolitan Lima, with a sample of 370 participants. The methodology used was non-experimental and cross-sectional, allowing for a detailed analysis of the relationship between business management and sustainable development in this specific context. Two questionnaires of 20 questions each were administered. Both instruments were validated by five experts in the business area. The Aiken's V for the first instrument was 0.83 and for the second instrument was 0.79. Additionally, a pilot test was conducted for instrument reliability, obtaining 0.89 for the first instrument and 0.81 for the se...