Efficient resource management plays a crucial role in the sustainable development of companies, aiming to maximize economic performance, minimize environmental impacts, and contribute to social welfare. This quantitative and explanatory study analyzed resource management in textile microenterprises in Metropolitan Lima, with a sample of 370 participants. The methodology used was non-experimental and cross-sectional, allowing for a detailed analysis of the relationship between business management and sustainable development in this specific context. Two questionnaires of 20 questions each were administered. Both instruments were validated by five experts in the business area. The Aiken's V for the first instrument was 0.83 and for the second instrument was 0.79. Additionally, a pilot test was conducted for instrument reliability, obtaining 0.89 for the first instrument and 0.81 for the se...

The objective of this research is to identify the relationship between social media marketing and customer loyalty in a restaurant in Cieneguilla, Peru. The study aims to highlight the importance of leveraging technological innovation to strengthen customer loyalty and improve business competitiveness in the current context. The study fills a gap by exploring how social media marketing affects customer loyalty in a specific sector such as restaurants, an area that has been under-researched in the context of Cieneguilla. Although previous studies have addressed the relationship between social media and loyalty, no comprehensive analysis has been conducted in this geographic and commercial area. The study has a quantitative approach, correlational type, and non-experimental design. A sample of 385 restaurant customers was used, with questionnaires of 22 items for the social media marketing...

The study's main purpose was to determine the association between employer branding and organizational commitment in a company specializing in technological solutions for payment systems in Peru. The research was characterized by having a quantitative approach, being basic and with a nonexperimental - transversal design and a correlational scope. We worked with a census sample of 85 employees of the company studied, to which two questionnaires were applied, the first to measure the employer branding variable with 28 items, and the second to measure the organizational commitment variable with 26 items. Both instruments reported high reliability, evidenced by Cronbach's coefficients of 0.967 and 0.925, respectively. The results showed a statistically significant association (r=0.690; p<0.001) between both variables, indicating a moderate-magnitude positive relationship. In conclusión, it ...

El propósito principal del estudio fue conocer la asociación entre la cultura de innovación y la creatividad empresarial de los emprendedores del distrito de Aucallama, Perú. La investigación se caracterizó por tener un enfoque cuantitativo, siendo básica y con un diseño no experimental – transversal y un alcance correlacional. Se trabajó con una muestra censal constituida por 76 emprendedores que residen distrito de Aucallama, a la que se le aplicó dos cuestionarios, el primero de estos para medir la variable cultura de innovación con 27 ítems, y el segundo para medir la variable creatividad empresarial con 23 ítems. Ambos instrumentos reportaron una alta confiabilidad, evidenciada por coeficientes de Cronbach de 0.918 y 0.915, respectivamente. Los resultados evidenciaron una asociación estadísticamente significativa (Rho=0.755; p<0.001) entre ambas variables, lo que se...

Addressing the global challenge of sustainable waste management, this research investigates the influence of social dynamics and digital connectivity on rural residents’ willingness to adopt waste classification practices, essential for sustainable environmental management. Through a comprehensive analysis of 5413 rural participants surveyed in the China Labor-force Dynamic Survey (CLDS), this study employs a novel mixed-methods approach. It integrates quantitative analysis with the Manski social interaction framework and a Recursive Bivariate Probit model to explore the intricate interplay between community interactions, internet access, and environmental behaviors. Our methodology stands out for its unique combination of social theory and econometric modeling to address a pressing environmental issue. Results highlight a significant effect of mobile internet use and social interactio...

The objective of this research was to determine the relationship between business perception and knowledge management for the use of virtual reality in companies in emerging countries. An applied methodology with a quantitative approach was used, at a correlational level and as a data collection instrument, a questionnaire was applied for each variable. The result of the study allowed us to identify a positive relationship between both variables. The conclusion of the study indicates that when there is a favorable business perception for the use of virtual reality, knowledge management will be a less complex and more optimal process for companies.