El clima laboral así como el compromiso de los colaboradores es de vital importancia para lograr alcanzar las metas de la organización mediante estrategias a tomar. Para poder comprender el actuar de los colaboradores es importante la investigación realizada mediante este trabajo de investigación, la misma que busca realizar el análisis de la relación existente entre clima laboral y el compromiso organizacional, con la participación del personal administrativo de la empresa constructora Kapricornio S.R.L. de la ciudad de Trujillo – 2016. El estudio tuvo un enfoque cuantitativo con un paradigma positivista, con un método hipotético – deductivo, de tipo sustantiva, descriptivo, con diseño no experimental, transversal y correlacional. La población estuvo conformada por 40 colaboradores de la empresa constructora Kapricornio S.R.L. de la ciudad de Trujillo. Se aplicaron dos cu...

The objective of this research was to determine the relationship between business perception and change management for the use of virtual reality in an agro-export company. A methodology applied with a quantitative approach, at a correlational level, was used and a questionnaire for each variable was applied as a data collection instrument. The sample was 136 collaborators. The result of the study was that the correlation between business perception and change management was 0.615, expressing a moderate positive association that was significant. The conclusion of the study indicates a positive relationship between the variables, which means that when there is a favorable business perception for the use of virtual reality, change management will be a process that will develop positively, in a less complex and more efficient way for the agro-export company.

El objetivo de la investigación fue examinar la relación entre la responsabilidad social empresarial (RSE) y el greenwashing en una empresa exportadora de banano de Sullana durante el año 2023, con un enfoque centrado en la perspectiva de los trabajadores. Se utilizó un diseño cuantitativo no experimental de corte transversal con un enfoque correlacional, aplicándose un cuestionario a 29 trabajadores de la empresa, utilizando una escala Likert de 5 puntos. Los resultados revelaron una correlación negativa moderada y estadísticamente significativa entre las variables RSE y greenwashing, representada por un coeficiente de correlación de -.665 y un nivel de significancia de .001. Estos hallazgos indicaron que, a medida que aumentaban las actividades de responsabilidad social empresarial, el greenwashing disminuía en la empresa y viceversa, aunque esta variación no era proporciona...

La evolución del comercio electrónico ha sido crucial para mejorar la cadena de valor en el sector agrícola. Tras la pandemia se puso de manifiesto la importancia de las herramientas digitales en todos los sectores económicos. Las restricciones impuestas para contener la propagación de la enfermedad propiciaron la digitalización de la economía, siendo el comercio digital un elemento clave para las empresas. Esta investigación se centra en determinar la relación entre el comercio electrónico y la cadena de valor en las empresas exportadoras de uva. La hipótesis planteada sugiere una relación positiva entre ambas variables. Para validarla se aplicó un cuestionario como instrumento de recogida de datos, dirigido a colaboradores de las empresas seleccionadas en el estudio. Los resultados indicaron que la hipótesis fue validada, aunque la relación fue positiva, pero no signific...

The objective of the research was to examine the relationship between corporate social responsibility (CSR) and greenwashing in a banana exporting company in Sullana during the year 2023, with an approach focused on the perspective of the workers. A cross-sectional non-experimental quantitative design was used with a correlational approach, applying a questionnaire to 29 company workers, using a 5-point Likert scale. The results revealed a moderate and statistically significant negative correlation between the CSR and greenwashing variables, represented by a correlation coefficient of -0.665 and a significance level of 0.001. These findings indicated that, as corporate social responsibility activities increased, greenwashing decreased in the company and vice versa, although this variation was not proportional. The research highlights the importance of considering the perspective of worke...

The evolution of electronic commerce has been crucial to improving the value chain in the agricultural sector.After the pandemic, the importance of digital tools in all economic sectors was highlighted.The restrictions imposed to contain the spread of the disease led to the digitalization of the economy, with digital commerce being a key element for companies.This research focuses on determining the relationship between electronic commerce and the value chain in grape exporting companies.The proposed hypothesis suggests a positive relationship between both variables.To validate it, a questionnaire was applied as a data collection instrument, aimed at collaborators of the companies selected in the study.The results indicated that the hypothesis was validated, although the relationship was positive, but not significant.This reflects that, although the marketing of grapes is being carried o...

The objective of this research was to determine the relationship between business perception and knowledge management for the use of virtual reality in companies in emerging countries. An applied methodology with a quantitative approach was used, at a correlational level and as a data collection instrument, a questionnaire was applied for each variable. The result of the study allowed us to identify a positive relationship between both variables. The conclusion of the study indicates that when there is a favorable business perception for the use of virtual reality, knowledge management will be a less complex and more optimal process for companies.