The objective of this research was to determine the relationship between business perception and change management for the use of virtual reality in an agro-export company. A methodology applied with a quantitative approach, at a correlational level, was used and a questionnaire for each variable was applied as a data collection instrument. The sample was 136 collaborators. The result of the study was that the correlation between business perception and change management was 0.615, expressing a moderate positive association that was significant. The conclusion of the study indicates a positive relationship between the variables, which means that when there is a favorable business perception for the use of virtual reality, change management will be a process that will develop positively, in a less complex and more efficient way for the agro-export company.

The evolution of electronic commerce has been crucial to improving the value chain in the agricultural sector.After the pandemic, the importance of digital tools in all economic sectors was highlighted.The restrictions imposed to contain the spread of the disease led to the digitalization of the economy, with digital commerce being a key element for companies.This research focuses on determining the relationship between electronic commerce and the value chain in grape exporting companies.The proposed hypothesis suggests a positive relationship between both variables.To validate it, a questionnaire was applied as a data collection instrument, aimed at collaborators of the companies selected in the study.The results indicated that the hypothesis was validated, although the relationship was positive, but not significant.This reflects that, although the marketing of grapes is being carried o...