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artículo
Publicado 2024
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The objective of this research was to determine the relationship between business perception and change management for the use of virtual reality in an agro-export company. A methodology applied with a quantitative approach, at a correlational level, was used and a questionnaire for each variable was applied as a data collection instrument. The sample was 136 collaborators. The result of the study was that the correlation between business perception and change management was 0.615, expressing a moderate positive association that was significant. The conclusion of the study indicates a positive relationship between the variables, which means that when there is a favorable business perception for the use of virtual reality, change management will be a process that will develop positively, in a less complex and more efficient way for the agro-export company.
2
artículo
Publicado 2024
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The objective of the research was to examine the relationship between corporate social responsibility (CSR) and greenwashing in a banana exporting company in Sullana during the year 2023, with an approach focused on the perspective of the workers. A cross-sectional non-experimental quantitative design was used with a correlational approach, applying a questionnaire to 29 company workers, using a 5-point Likert scale. The results revealed a moderate and statistically significant negative correlation between the CSR and greenwashing variables, represented by a correlation coefficient of -0.665 and a significance level of 0.001. These findings indicated that, as corporate social responsibility activities increased, greenwashing decreased in the company and vice versa, although this variation was not proportional. The research highlights the importance of considering the perspective of worke...