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1
artículo
Communication has traditionally been associated with mass media dissemination; however, there are communicative processes that transcend this classical view and deserve recognition in their own right as meaningful communicative processes. This study aims to analyze communicative practices from a development perspective in two radio production experiences in Cusco, Peru. The first involves adolescents, youth, and adult migrants from the Q’ero Nation (Paucartambo) currently residing in Cusco; the second centers on members of the Rural Communicators Network in the district of Accha, Paruro. A qualitative phenomenological methodology was employed, based on the use of semi-structured interviews. The findings reveal that the communicative needs of these social groups shaped radio experiences that were closely linked to development processes, environmental sustainability, and a strong cultura...
2
tesis de maestría
El Perú tiene la oportunidad de ser un líder global en crecimiento económico con inclusión social. De esta manera, Porter (2011) describió su perspectiva del Perú para los próximos años luego de la reunión de trabajo con el presidente Ollanta Humala en noviembre del 2011. Esta situación, que ha estado generándose sostenidamente en el país durante los últimos diez años, es una plataforma sobre la cual se debe asegurar el desarrollo de proyectos, negocios y sectores completos de la industria de bienes y servicios. En estos escenarios, tanto presente como futuro, es fundamental formular e implementar estrategias; donde incluso algunos sectores ya posicionados o en su etapa final de madurez pueden ser reactivados a fin de maximizar el beneficio compartido entre la sociedad y el inversionista. Este es el caso del sector de telefonía fija en el Perú. El equipo de personas que h...
3
tesis de maestría
El Perú tiene la oportunidad de ser un líder global en crecimiento económico con inclusión social. De esta manera, Porter (2011) describió su perspectiva del Perú para los próximos años luego de la reunión de trabajo con el presidente Ollanta Humala en noviembre del 2011. Esta situación, que ha estado generándose sostenidamente en el país durante los últimos diez años, es una plataforma sobre la cual se debe asegurar el desarrollo de proyectos, negocios y sectores completos de la industria de bienes y servicios. En estos escenarios, tanto presente como futuro, es fundamental formular e implementar estrategias; donde incluso algunos sectores ya posicionados o en su etapa final de madurez pueden ser reactivados a fin de maximizar el beneficio compartido entre la sociedad y el inversionista. Este es el caso del sector de telefonía fija en el Perú. El equipo de personas que h...
4
artículo
Sustainable investment is a significant trend since the 1990s, especially in the US, with a composite annual growth rate of 14% since 1995. This asset class covered in 2020 a third of all assets under management or $17.1 trillion. Asset managers and business people cknowledged the transition from shareholder capitalism, where financial results dominate, to stakeholder capitalism, which includes environmental, social, and governance criteria in its evaluation. In effect, environmental, social, and governance impacts are now on the agenda. Following the shock of COVID-19 and the disclosure of the vulnerabilities of businesses, governments, and health care services, the time is right to align near-term policies and long-term strategies according to a common visión for the future that can be inspired by the UN Sustainable Development Goals, international conventions, such as the Paris...
5
artículo
Sustainable investment is a significant trend since the 1990s, especially in the US, with a composite annual growth rate of 14% since 1995. This asset class covered in 2020 a third of all assets under management or $17.1 trillion. Asset managers and business people cknowledged the transition from shareholder capitalism, where financial results dominate, to stakeholder capitalism, which includes environmental, social, and governance criteria in its evaluation. In effect, environmental, social, and governance impacts are now on the agenda. Following the shock of COVID-19 and the disclosure of the vulnerabilities of businesses, governments, and health care services, the time is right to align near-term policies and long-term strategies according to a common visión for the future that can be inspired by the UN Sustainable Development Goals, international conventions, such as the Paris...
6
artículo
Publicado 2011
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The needs to inform and convince are millenniums and part of any organized life. Due to the very nature of its activities in the economic and social sphere, and because the “Know-How” is no longer possible without the “Make-Known”, the organization (generally companies, associations, the public sector) has turned itself into a communication agent. In this difficult and uncertain present context, communication appears to be essential in the process of gradually becoming better aware of sustainable development, mainly when it comes to how the corresponding reports are devised. It seems to be an especially delicate matter inherently presenting a risk for the organization. Should one remain silent? Or should one speak out? And if so, how should one put things and how far should the level of uncertainty be revealed? So, communication around Sustainable Development constitutes an emerg...
7
artículo
Interculturality, as an idea and as a fact, so present since the last decades of the last century, because of the increasing domestic and international migrations worldwide, entails conceptions which come to be too diverse as the prevailing cultures at the regions of exchange. These differences favor some viewpoints and political interests, disregarding others. This obstructs the generation of shared mainstream. And Latin America holds a singular position therein.
8
artículo
Communication research in Colombia is already considered a consolidated field in the national context, but it is not in its international projection. International databases, in particular the Web of Science have become a widespread form of legitimation of knowledge in science at the Global Academy, but Colombian research on communication in these databases has hardly been studied. This article investigated how is the production and circulation of knowledge in one of the most widely used database, Web of Science. The results show that the research of authors linked to the Colombian academy went from a very low figure in the nineties, to a significant growth in 2008 and exponentially in 2015. The creation of the Emerging Source Citation Index database contributed greatly to this change. Implications for the production and appropriation of communication knowledge in Colombia are derived fr...
9
artículo
Publicado 2019
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Considering the proliferation of negotiations around global televi- sion formats, this research demanded understanding specific relationship be- tween media and music in “The Voice Brasil Kids 2018”. The purpose was to understand how the gestuality evidences gap between the children’s feature of talent show and the meanings implemented in previously determined perfor- mances. This qualitative study (with bibliographic research, content analysis, structural analysis, analysis for the viability of the essence) presents argu- ments about aspects that involve productions in format and is established by the analysis bias that recognizes the gesture as an element of communication with significant impact on the technically mediated performance. Finally, this research pointed out that the gap between the child specificity of the program and the gestures implemented in previously determined...
10
artículo
Publicado 2020
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The goal of this article is to analyze the degree of maturity in the digital transformation of the public relations and communication departments of the companies with the highest turnover that belong to the Spanish Association of Communication Directors-Dircom by applying the model for digital transformation proposed by Westerman, Bonnet and McAfee (2012), based on the vectors of leadership and digital capacity. For this purpose, a questionnaire was sent to those responsible for communication of this type of companies. Our results identify that 73.6% of the communication departments are at an advanced stage of this transformation, conditioning cultural changes to corporate governance, the demand for new profiles, the reorganization of work, and focusing on areas where there is an improvement that maximizes the return of resources invested. 85% of these departments have an integral visio...
11
artículo
Publicado 2013
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The concepts of disinformation and misinformation have almost as many meanings as the number of authors who have treated them. Considered from the semiotic and psychological point of view, disinformation and misinformation seem to be the result of the inadequacy of what is communicated to the reality of an object. The focus of both Political Science and Public Relations is set on disinformation / misinformation as an example of how masses and public opinion can be manipulated, while the vision of Communication Sciences and Information considers such behaviours as natural features of the media in a clearly oversaturated communications ecosystem. This paper describes the different approaches to the topic of disinformation/misinformation made in the above mentioned scientific disciplines.
12
artículo
Publicado 2013
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It is known that mining activity is synonym of investment, growing and development, however many times it becomes cause of controversies, difficulties and unrest; not only between the mining enterprise and the impacted communities but also the government gets involved in the conflicts. This happens, because as the actor in charge of regulate mining activities, it has the obligation of assume a position and to decide about the course of these conflicts. This article aims to identify the strategies of public relations that the Peruvian government has employed in the management of the social conflicts related to the mining activity in Cajamarca, Peru; and determine if these strategies were conceived from a systemic and symmetrical perspective. At the same time, it proposes the use of the press clipping as a public relations tool for systematizing the published information about the conflict...
13
artículo
Publicado 2020
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Resumen: El objetivo de este artículo es presentar algunos aspectos del proceso de sociabilización del concepto de calidad educativa y licenciamiento en las universidades del Perú. Es dar una visión panorámica de los retos y desafíos emergentes que la realidad actual nos presenta en la tendencia mundial sobre calidad y competitividad institucional en educación. Para ello un análisis del concepto de calidad es ineludible y conexo al proceso de licenciamiento de las universidades. Es axiomático que el desarrollo económico y sostenible de un país y su dignidad de vida tiene relación estrecha con la educación. Una 1 Dra. en Biología. Dra. (c) en Educación. Dra. (c) en Sociología. Magíster en bioquímica. Catedrática invitada de la Unidad de Posgrado - Facultad de Educación de la Universidad Nacional Mayor de San Marcos. Lima - Perú 2 Maestrista en Inv...
14
artículo
Publicado 2013
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Without the uproar caused by the process regarding television, the Radio media has also been attracting, in recent decades, companies from different countries that have forged multinational empires, especially in the field of music Radio. This new supranational dimension of the Radio is also increased by the renewed rise of religious radio stations and new approaches to old propagandist radio, all also taking advantage of the possibilities offered by internet. Radio is now more international than ever.
15
tesis de grado
Publicado 2019
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La identificación de especies de Hongos Micorrízicos Arbusculares (HMA), presentes en áreas donde se cultiva el café (Coffea arabica L.) en nuestra Región son de gran importancia, pues constituye la base para la investigación de especies que pueden ser aprovechadas en el futuro como bioprotectores y biofertilizantes en este cultivo y así contribuir al mejoramiento sostenible de la producción. En este sentido, se identificó 31 especies de HMA, en suelos de doce localidades (fuentes de inóculo) de plantaciones de café, de la cuales se reportó una especie nueva (Funneliglomus sanmartinense), estando presente especialmente en Alto Palmiche (Lamas). De las localidades muestreadas, Pueblo Nuevo (Lamas) y Nuevo Lamas (San Martín) fueron las fuentes de inóculo que tuvieron mayor densidad de esporas y riqueza de especies, siendo de las dos, Nuevo Lamas la localidad que proporcionó ...
16
tesis de grado
Publicado 2024
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La investigación justifica el valor de la experiencia del aburrimiento, ahondando en su relevancia en el marco de la sociedad contemporánea. La metodología está situada dentro del paradigma interpretativo de enfoque cualitativo, bajo una investigación de tipo teórico y un diseño de carácter descriptivo. Las categorías apriorísticas tienen sustento epistemológico en las teorías de Husserl (1962), Heidegger (1997), Nietzsche (2003), Schopenhauer (2004) y Sartre (2016). Para esta investigación, se usó la plataforma Google Scholar para la consulta de más de 300 fuentes bibliográficas en español, inglés y francés, posibilitando una mirada comprensiva y objetiva del problema, sin pretensión de abarcarlo en toda su complejidad. Este sólido marco teórico garantizó un adecuado análisis fenomenológico interpretativo de las distintas formas contemporáneas de lo aburrido, h...
