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1
artículo
Publicado 2019
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Can political ads produce enough emotional shock as for orienting a person’s vote? To answer this inquiry we monitored a group of first-time voters from different universities in Mexico City during the 2018 electoral process. Through association analysis and multidimensional scaling techniques, we contrasted their emotional response to campaign ads of the three main presidential candidates with their final vote on July 1st. Our results show there is only a slight correlation between emotional reaction to political ads and the vote cast by individuals. Emotions motivated by audiovisual stimuli, have a limited effect over vote orientation, since these reactions depend upon the interpretive capitals that each voter possesses.
2
artículo
Publicado 2019
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Can political ads produce enough emotional shock as for orienting a person’s vote? To answer this inquiry we monitored a group of first-time voters from different universities in Mexico City during the 2018 electoral process. Through association analysis and multidimensional scaling techniques, we contrasted their emotional response to campaign ads of the three main presidential candidates with their final vote on July 1st. Our results show there is only a slight correlation between emotional reaction to political ads and the vote cast by individuals. Emotions motivated by audiovisual stimuli, have a limited effect over vote orientation, since these reactions depend upon the interpretive capitals that each voter possesses.
3
artículo
Publicado 2019
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Purpose – Actions of incumbent politicians and firms’managers during election years have been cited as sources of many problems that afflict economies and business entities. Given the controversies surrounding the impact of elections on firms’ soundness, this paper poses a question of whether banks should be averse to elections. Specifically, this study aims to investigate the impact of elections on the profitability and efficiency of banks. Design/methodology/approach – Based on the authors’ knowledge, this is maiden analysis in this context for Ghana where relatively advanced appropriate GMM technique has been used on annual data from 2012 to 2016. Findings – This study reveals that banks make higher returns in election years. Additionally, the authors report that government’s economic policies in election years are detrimental to management efficiency,though insignifican...
4
artículo
Publicado 2018
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Several academic studies have confirmed that young university students are using social media to get information about what is happening with their communities. This article explores what are the levels of consumption of traditional media, as well as digital media of young Mexican students from different regions of this country. The research was carried out in the context of the presidential elections of 2018. More than 1200 questionnaires were applied on line. The main objective of the research is to understand both traditional and digital media consumption and how these factors affect the political participation of this group of the population, inside and outside the internet. Among the main results expected to find a growing trend in the use of digital media to the detriment of the traditional, as well as a close relationship between political participation and media consumption.
5
artículo
Publicado 2018
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Several academic studies have confirmed that young university students are using social media to get information about what is happening with their communities. This article explores what are the levels of consumption of traditional media, as well as digital media of young Mexican students from different regions of this country. The research was carried out in the context of the presidential elections of 2018. More than 1200 questionnaires were applied on line. The main objective of the research is to understand both traditional and digital media consumption and how these factors affect the political participation of this group of the population, inside and outside the internet. Among the main results expected to find a growing trend in the use of digital media to the detriment of the traditional, as well as a close relationship between political participation and media consumption.
6
artículo
Publicado 2021
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Objetivo: analizar los factores relacionados con la suspensión de cirugías electivas como tasas, edad, sexo, causas, especialidades que suspenden, en el Hospital Regional Docente de Cajamarca (HRDC) durante años 2014 a 2018. Material y métodos: El presente estudio es de tipo observacional, transversal y retrospectivo, analizando 983 cirugías electivas suspendidas en el HRDC en los años de estudio. La información se obtuvo de la base de datos del Centro Quirúrgico y de la Oficina de Estadística e Informática del HRDC, resaltando el número de cirugías programadas, realizadas, suspendidas y las causas agrupadas en categorías. Resultados: La tasa de suspensión fue de 10.21%. La categoría de causa con mayor suspensión fue la relacionada con la instalación (50.86%), luego con el paciente (25.73%) y con la evaluación preoperatoria (23.39%). Las principales causas general...
7
artículo
This research paper analyzes the Bolivian media coverage of the presidential runoff of the 2021 General Elections in Peru, in which the candidates participated: Pedro Castillo and Keiko Fujimori. The main objective was to study the frames that El Diario and La Razón used in the journalistic articles of their web portals. Likewise, we identified the digital space given to the publications and recognized the profiles that the foreign press built around each candidate. From a mixed approach, we analyzed metrics and used qualitative tools to examine the use of level and generic framing. To do so, we focused on the media with the highest readership in La Paz and analyzed 34 web articles that were published between April 12 and June 6, 2021. The results show that 44% were journalistic products lacking depth in which less than 400 words were used; 35% presented confrontational frames; 43% refe...
8
artículo
The article analyzes the publications (post) of the presidential candidates in the 2016 Peruvian elections, through a content analysis. It has proceeded to make a capture of publications (post) that show some emotion in a period of fourteen days before the elections, both in first and second round. It can be seen that the candidates have little use of emotions, and that their recurrence is associated with expressing positive emotions over negative ones, not highlighting the search for confrontation with another candidate; also, a certain pattern is observed in the use of emotions but only in the case of female candidates.
9
artículo
Publicado 2020
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Objective: to describe the reasons that influence the choice of medical specialty in general physicians in Peru, and to calculate the applicants and vacancies in the national medical residency exam in 2018. Materials and methods: descriptive cross-sectional study in general physicians who attended an event that aimed to inform about medical specialties, carried out by the Peruvian Medical College. During this event, a self-applied questionnaire was distributed to collect the variables of interest. The statistical analyzes were performed with the Stata v.14 program. Results: surveys of 298 participants wereanalyzed, of which 54.4% were women, 46.3% had less than 28 years old, 59.8% studied their undergraduate studies in Lima, and 52.3% completed their career between 2014-2016. 49.7%, 46.6%, and 3.7% preferred choosing a surgical specialty, clinic, and some other, respectively. The reasons...
10
artículo
Publicado 2020
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Objective: to describe the reasons that influence the choice of medical specialty in general physicians in Peru, and to calculate the applicants and vacancies in the national medical residency exam in 2018. Materials and methods: descriptive cross-sectional study in general physicians who attended an event that aimed to inform about medical specialties, carried out by the Peruvian Medical College. During this event, a self-applied questionnaire was distributed to collect the variables of interest. The statistical analyzes were performed with the Stata v.14 program. Results: surveys of 298 participants wereanalyzed, of which 54.4% were women, 46.3% had less than 28 years old, 59.8% studied their undergraduate studies in Lima, and 52.3% completed their career between 2014-2016. 49.7%, 46.6%, and 3.7% preferred choosing a surgical specialty, clinic, and some other, respectively. The reasons...
11
artículo
The paper analyzes the informative coverage of 9 Latin American newspapers on the general election held in Spain on November 10, 2019. This is considered an important event that helped close a turbulent period of the national political life. A content analysis sheet was applied to all texts regarding the campaign appeared between November 1 and 11 (n = 35), considering, among other variables, location, extension, authorship, sources, genres, nature of the content and frame. The results allow concluding that the selected newspapers dedicated a wide space to the November 10 election. Furthermore, media outlet granted part of their coverage an interpretive dimension and offered a vision on the campaign dominated by the strategic and game frames, since they placed the focus on the polls and the possibility of post-electoral agreements.
12
artículo
Publicado 2018
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The objective of the study was to analyze the tendency to vote blank and void in students of the San Martín de Porres University, in the 2016 general elections in Peru. The research with qualitative approach, inductive method and with case study design, had as a sample of 10 students from the V cycle Faculty of Communication Sciences, Tourism and Psychology of the San Martin de Porres University, to whom in-depth interviews were conducted. The results revealed that the tendency to vote blank and null was the consequence of a reaction of the students to the trajectory of the political actors, interpreted as negative; the actions of the political parties and their candidates led to the distancing of the young electorate. In conclusion, the students voted blank or null to express their discontent with the participating political parties and candidates, and ignore the electoral regulations ...
13
artículo
Publicado 2018
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The objective of the study was to analyze the tendency to vote blank and void in students of the San Martín de Porres University, in the 2016 general elections in Peru. The research with qualitative approach, inductive method and with case study design, had as a sample of 10 students from the V cycle Faculty of Communication Sciences, Tourism and Psychology of the San Martin de Porres University, to whom in-depth interviews were conducted. The results revealed that the tendency to vote blank and null was the consequence of a reaction of the students to the trajectory of the political actors, interpreted as negative; the actions of the political parties and their candidates led to the distancing of the young electorate. In conclusion, the students voted blank or null to express their discontent with the participating political parties and candidates, and ignore the electoral regulations ...
14
artículo
Publicado 2018
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The objective of the study was to analyze the tendency to vote blank and void in students of the San Martín de Porres University, in the 2016 general elections in Peru. The research with qualitative approach, inductive method and with case study design, had as a sample of 10 students from the V cycle Faculty of Communication Sciences, Tourism and Psychology of the San Martin de Porres University, to whom in-depth interviews were conducted. The results revealed that the tendency to vote blank and null was the consequence of a reaction of the students to the trajectory of the political actors, interpreted as negative; the actions of the political parties and their candidates led to the distancing of the young electorate. In conclusion, the students voted blank or null to express their discontent with the participating political parties and candidates, and ignore the electoral regulations ...
15
artículo
Publicado 2023
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This article analyzes the characteristics of the information supplied by the Peruvian print media in a specific election period, the 2018 regional and municipal election, and reflects on their role and contribution to democracy. For data collection, media monitoring, a quantitative technique that uses a codebook and coding sheet as instruments, was employed. A total of 3261 news items from six selected newspapers (three from Lima and three from other regions) were reviewed. This research has shown some trends or patterns of the information supplied by the selected media in the 2018 election, including the fact that the focus of the electoral process was the candidate and not the citizen; there was limited visibility of key issues, such as citizen participation in the electoral process or political party funding; most of the news about the elections was “framed” as a conflict; the new...
16
artículo
Publicado 2023
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This article analyzes the characteristics of the information supplied by the Peruvian print media in a specific election period, the 2018 regional and municipal election, and reflects on their role and contribution to democracy. For data collection, media monitoring, a quantitative technique that uses a codebook and coding sheet as instruments, was employed. A total of 3261 news items from six selected newspapers (three from Lima and three from other regions) were reviewed. This research has shown some trends or patterns of the information supplied by the selected media in the 2018 election, including the fact that the focus of the electoral process was the candidate and not the citizen; there was limited visibility of key issues, such as citizen participation in the electoral process or political party funding; most of the news about the elections was “framed” as a conflict; the new...
17
tesis de grado
Publicado 2019
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El presente trabajo de investigación realiza un análisis de la cobertura periodística de los diarios La República y El Comercio durante las elecciones municipales de Lima en el mes de septiembre del año 2018. Se ha considerado como parte de este análisis 10 notas informativas de ambos diarios, algunas a favor o en contra de determinado candidato, otras pretenden ser neutrales sin expresar su postura dominante. Asimismo, el motivo por el cual se realiza el presente trabajo es para que los jóvenes puedan informarse y conocer más a profundidad cómo es una campaña electoral municipal en Lima- Perú, mientras que el objetivo de la investigación, tal y como se ha mencionado, es analizar en qué consistió la cobertura periodística de los diarios La República y El Comercio durante las elecciones municipales de Lima en el mes de setiembre del año 2018. Asimismo, el fin de este trab...
18
otro
Publicado 2021
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El objetivo del presente caso se concentra en el análisis del rol de la autocaricaturización y autoparodia como elementos humorísticos en el mensaje de la propaganda política de candidatos en las elecciones municipales en Lima del 2014 y 2018. Para ello, la investigación se enfocó en el papel estratégico de los formatos folklóricos y populares de la propaganda con el objetivo de permitir a estudiantes de comunicaciones y publicistas interesados extender el conocimiento sobre la comunicación política desde la perspectiva del branding, la promesa de marca y los tonos de comunicación publicitaria. Con ello, se busca proponer esquemas y tipologías que puedan ser utilizados por los estudiantes para el análisis de la propaganda política peruana, como el desarrollo de un benchmarking del valor intrínseco de marca de los candidatos políticos o herramientas para la interpretación...
19
capítulo de libro
Publicado 2019
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La agenda setting es un concepto definido por Gómez (2009) como el poder de los medios de comunicación para atraer la atención hacia ciertos temas y al mismo tiempo crear los marcos de interpretación de los acontecimientos sociales. Por lo que, dado el contexto electoral, nos pareció de suma importancia analizar su uso mediante el caso específico de dos candidatos que fueron parte de las elecciones municipales para Lima, Perú en el 2018. El primer candidato que analizaremos será Ricardo Belmont, el cual tuvo un despliegue notable a través de las redes sociales usando la agenda setting hablando sobre la inmigración venezolana al país. El otro caso es de Renzo Reggiardo que usó la agenda setting mediante el tema de la inseguridad ciudadana a través de la señal abierta de la televisión peruana. Lo anterior impulsó a ambos candidatos, en la primera fase de las elecciones, com...
20
tesis de grado
Publicado 2022
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En el presente estudio se analiza la forma del discurso político del candidato Jorge Muñoz del partido político Acción Popular durante las elecciones municipales de Lima 2018 como parte de su estrategia comunicacional mediante el tipo de contenidos y formatos que muestra en las publicaciones de su red social. Para el desarrollo de la investigación se propone la metodología descriptiva cualitativa seleccionándose noventa publicaciones como muestra de estudio. Asimismo, se analiza la información recopilada por las fichas de observación en base a algunos planteamientos semióticos y recursos lingüísticos de la propaganda política. La investigación comprueba que el candidato Jorge Muñoz manejó un discurso político persuasivo en tono positivo, con una estrategia comunicacional propagandística cuyas ideas fuerzas fueron: “experiencia y honestidad” y “Muñoz Ya Sabe”, q...
