This research paper analyzes the Bolivian media coverage of the presidential runoff of the 2021 General Elections in Peru, in which the candidates participated: Pedro Castillo and Keiko Fujimori. The main objective was to study the frames that El Diario and La Razón used in the journalistic articles of their web portals. Likewise, we identified the digital space given to the publications and recognized the profiles that the foreign press built around each candidate. From a mixed approach, we analyzed metrics and used qualitative tools to examine the use of level and generic framing. To do so, we focused on the media with the highest readership in La Paz and analyzed 34 web articles that were published between April 12 and June 6, 2021. The results show that 44% were journalistic products lacking depth in which less than 400 words were used; 35% presented confrontational frames; 43% refe...

This research paper analyzes the Bolivian media coverage of the presidential runoff of the 2021 General Elections in Peru, in which the candidates participated: Pedro Castillo and Keiko Fujimori. The main objective was to study the frames that El Diario and La Razón used in the journalistic articles of their web portals. Likewise, we identified the digital space given to the publications and recognized the profiles that the foreign press built around each candidate. From a mixed approach, we analyzed metrics and used qualitative tools to examine the use of level and generic framing. To do so, we focused on the media with the highest readership in La Paz and analyzed 34 web articles that were published between April 12 and June 6, 2021. The results show that 44% were journalistic products lacking depth in which less than 400 words were used; 35% presented confrontational frames; 43% refe...

In intervention contexts within indigenous communities, communication faces challenges such as linguistic barriers, cultural differences, and distrust toward external approaches. Overcoming these obstacles requires intercultural strategies that integrate local traditions and promote respectful dialogue to achieve sustainable changes in health habits. In response, a study was conducted to develop an intercultural communication intervention aimed at fostering adherence to handwashing practices among Quechua and Aymara schoolchildren. The methodology employed a mixed-methods approach with a quasi-experimental pretest-posttest design without a control group, involving 16 schoolchildren from Mataro Chico, in Azángaro, and 19 from Luquina Chico, in Chucuito, both located in the Puno region. Pretest results revealed low adherence to handwashing practices. The intervention was designed with son...