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1
artículo
This study investigates creativity and the creative process in Advertising Agencies in Brazil. The objective was to identify how the Copywriter and the Art Director operate strategies aimed at brainstorming in the ideation of advertising campaigns to reach insight. A qualitative study was carried out through semi-structured interviews designed based on the literature, applied to advertising who work in the areas. The study of Multiple Cases was used being the analysis of the collected data elaborated through the technique of content analysis based on Bardin (2010) and structured in the ATLAS.ti software. The findings reveal that in the Creativity dimension, copywriters and art directors perceive a strong influence from auditory and visual sources. In the Creative Process dimension, the findings indicate that the traditional steps instituted in the department are recurrent in the search f...
2
artículo
Publicado 2018
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This study investigated how advertisers from the creation area of large advertising agencies perceive and characterize their creative process. Thirteen Brazilian professionals were interviewed using semi-structured interviews. Data were analyzed by content analysis. Results indicate that several stages of the creative process overlap, such as the incubation period of one job functioning as the preparation for the next. Motivating factors include pleasure of the act of creating, media visibility and its social reach. Limiting factors include the agencies’ excessive departmentalization, reduced deadlines, and the clients’ subjectivity influencing the advertisement approval.
3
artículo
Publicado 2016
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This work presents a compendium of models and taxonomies classifying attributes involved in innovation and creativity. The frameworks proposed by several authors to characterize those processes, provide an approach to the subject and the means to its evaluation, both in qualitative and quantitative form. This work does not focus only on the psychological point of view of creative thinking, instead it considers its practical implications, following the proposals of researchers, developers and users in several knowledge fields, in various professions or academic environments.
4
artículo
Publicado 2017
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Creativity as a teaching strategy it is essential in all teaching work. It is one of the most original manifestations of the human being, this implies the integration of basic cognitive processes and higher cognitive processes for the achievement of new ideas, that is, the ability to analyze, assess and solve different situations that are show in the life of human being.
5
artículo
Publicado 2017
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Creativity as a teaching strategy it is essential in all teaching work. It is one of the most original manifestations of the human being, this implies the integration of basic cognitive processes and higher cognitive processes for the achievement of new ideas, that is, the ability to analyze, assess and solve different situations that are show in the life of human being.
6
artículo
Dramaturgs are often regarded as the first spectators of an artistic production; they are collaborators who watch over the creative process, providing a critical opinion to the rest of the creative team, and in turn, their work. In this light, the tasks they carry out during the creation process of an art piece contribute to observation, documentation, mediation, and research processes, in order to nurture creation. Given the insufficient availability regarding both theoretical and practical references within Latin American territory, this text is an educational contribution, since its aim is to provide methodological tools for young dramaturgs. This paper is based on the following questions: Which collaborators provide research material for a creative process? How is observation possible during the process? Who keeps a record of what is happening? To what purpose? If all creators conduc...
7
artículo
The development of creative potential can be influenced by aspects related to the individual himself and his experiences throughout life. The study aimed to identify and analyze aspects related to the path of creative and educational performance of an illustrator, focusing on the role of the teacher. The content of the lives to teach drawing, in the period of the Coronavirus pandemic, and a semi-structured interview were used. The results showed uniqueness in the development and expression in drawing, and in the way of teaching it: combinations between the new and the adapted in teaching and learning of drawing; tension between rules to design and freedom to create; ambivalent role of models as inhibiting and triggering the creation process.
8
artículo
Publicado 2011
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In this article we try to perform a brief tour around the history of creativity up to the present. This research analyzes this concept from its very beginning focusing on its application to the advertising field, where the cited concept gets reinvented again and again in order to explore its new possibilities and situations.
9
artículo
Publicado 2024
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The focus of this research is the field related to creativity contextualized in the school environment. Among the aspects of the key role that creativity could play, it has been proposed to explore its link with motivation in terms of its implication in learning. A systematic review of the literature was carried out on the categories creativity-creative thinking and motivation in the year 2023 with articles published in research publication bases. Research was sought that would allow us to analyze the aforementioned categories, as well as the relationships between both in the context of primary education. Specifically, some of the bases of experience and motivation were examined. As a result, it is concluded that the development of both categories involves the mobilization of cognitive, affective and active processes and that the relationship between them is mutually productive for the s...
10
artículo
Publicado 2024
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The focus of this research is the field related to creativity contextualized in the school environment. Among the aspects of the key role that creativity could play, it has been proposed to explore its link with motivation in terms of its implication in learning. A systematic review of the literature was carried out on the categories creativity-creative thinking and motivation in the year 2023 with articles published in research publication bases. Research was sought that would allow us to analyze the aforementioned categories, as well as the relationships between both in the context of primary education. Specifically, some of the bases of experience and motivation were examined. As a result, it is concluded that the development of both categories involves the mobilization of cognitive, affective and active processes and that the relationship between them is mutually productive for the s...
11
artículo
Publicado 2021
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The objective was to review various scientific articles to identify the relevant concepts, characteristics, and theories that underpin the construction of creative thinking and analyze the proposals that contribute to its improvement. For this, databases such as Ebsco, Scopus, Eric were reviewed, from which 50 relevant articles were selected. The methodology used is descriptive-analytical, which allowed us to reach the following results: there are a diversity of definitions, characteristics, and strategies that promote the improvement of creative thinking, and its development in students is crucial for good growth in society. In conclusion, the educational system must promote the knowledge and development of creative thinking in the teaching-learning process since this skill is required to access a job.
12
artículo
Critical thinking and creative thinking are proposed as determinants to cope with the constant change society, and basically children are experiencing nowadays. Moreover, tools for the development of critical and creative thinking are discussed, and the creative problem solving toolbox is presented, involving tools for generating options, as well as tools for focusing options. The importance of the tools as significant basis for the learning process, as well as for the management of changes in the creative problem solving solution, as well as its application from infancy to adulthood is discussed. Finally, recommendations about teaching and application of thinking tools are considered.
13
artículo
The goal of this article is to raise awareness about the importance of developing a creative curriculum and applyit in Regular Basic Education as well as the upper level inorder to promote an education that takes into account the diversity of personalities, rhythms and styles of learningin children and youths; the intention continues to be the same: every child and young person can improve their social and individual skills, and strengthen their knowledge. Both children and young people tell their experiences and feelings, they listen and watch carefully, and learn new concepts. For this reason, different methods of preplannedteaching can be used, in order to offer studentsa learning process that makes sense. Children and young people can work in groups and individually, this will involveall the senses and will develop themselves intellectually, emotionally and physically. They can exper...
14
artículo
Art in its various forms, theater, narrative, music, circus, puppets, painting, ceramics, dance, movement and others, play a fundamental role in the processes of personal and social transformation. The Arts allows for expression, the power of humanization of the human beings has been proven since ancient time, giving emphasis within the area of human development. In this field, we see an evolution from the identification of art with an artistic product and with artists belonging to certain elites. Currently the concepts have evolved giving Art and Creativity a broader vision that generates educational, social and political processes. Art and Creativity play a crucial role in Resilience, concept currently widely spread because is a powerful valuable resource due to its impact on conflict resolution, in reinforcing internal strength and enhancing&nbs...
15
artículo
Art in its various forms, theater, narrative, music, circus, puppets, painting, ceramics, dance, movement and others, play a fundamental role in the processes of personal and social transformation. The Arts allows for expression, the power of humanization of the human beings has been proven since ancient time, giving emphasis within the area of human development. In this field, we see an evolution from the identification of art with an artistic product and with artists belonging to certain elites. Currently the concepts have evolved giving Art and Creativity a broader vision that generates educational, social and political processes. Art and Creativity play a crucial role in Resilience, concept currently widely spread because is a powerful valuable resource due to its impact on conflict resolution, in reinforcing internal strength and enhancing&nbs...
16
artículo
Publicado 2024
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This article presents reflections on thinking and how it can be enhanced to generate projectual memory applied to the creative process. Thus, design situations, although challenging, will not represent an insurmountable peak of stress. The incorporation of Artificial Intelligence in the process provides feedback that encourages the enhancement of projectual thinking. Thanks to the fact that it makes it possible to visualize the process and ideas that allow the designer to manage, and/or create, tools to successfully approach any situation by returning to the thoughts and inputs used. The path to approach empowerment will be like this: review the faculty of thought; next, approach the projectual in the architectonic. Then, with the sections about conceptual and schematic inputs, communication and the creative process, the journey is consolidated.
17
artículo
Publicado 2010
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José Watanabe, a charismatic and recognized poer beca use of the limpid articulation ofhis verses and his unseen wisdom, unites h.is talent and personal creativity or psychologicalwith another deeper process, in a visionary or impersonal way, which genesisapproaches to the profound inquiry resulting from a cognitive distinct process, transor impersonal, archetypal or primordial, even though common to humaniry, but for·gotten today-except tOr some scientists, shamans, rnystics, p(r)o(ph)ets or visionariesable ro access chis field. This way of petception succeeds in mediating between rheimpersonal reahn of rhe collecrive unconscious and the contetnporary imaginary. Eachof Watanabe's poems is an epiphany, Rosella di Paolo synthesizes, "a strike of light,rhe sudden perception of an angle of realiry snarched from darkness and silence." TI1ecreatlon thus germinated is immediate, different an...
18
artículo
Publicado 2018
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The research proposes a three-dimensional psychosocial and cultural model to develop creativity in primary educa-tion. The benefits of boosting creativity in children between six and twelve years old were the starting point. On the other hand it aims to re-address the training process that teachers carry out in different areas. It interacted from the empirical-analytical paradigm with the intention to demonstrate the problem diagnosed in children from the multiple intelligences approach, and to justify the proposal to teachers. The research method was the propositive approach. Due to the fact it had a three-dimensional psychosocial and cultural model it counted with four measured dimensions: cognitive and metacognitive, affective-motivational, instrumental- knowledge and specific skills and the development dimension, which includes sociocultural and historical integration. Creativity was...
19
artículo
The purpose of this study is to analyze the Innovation and Creativity Capacities and their Impact on the materialization of Business Ideas of the entrepreneurs of the FCA Incubator - UNMSM, for this a mixed type of research study was applied. explanatory, correlational and transversal, which had a study sample of 43 incubated students who presented themselves at the entrepreneurial fair organized by the Incubator of the Faculty of Administrative Sciences "Ideando" in November 2018 II to which it was applied a questionnaire to measure the dimensions of the study. Taking as a more relevant conclusion that in 13 of the 15 dimensions of the creativity and innovation variable, medium levels have been obtained, only Mental Curiosity (74.4%), Constant search for ideas (51.2%) and Knowledge of Innovation processes (41.9%) have upper level. This indicates that entrepreneurs have average character...
20
artículo
Publicado 2014
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The objective of this work is to place the importance of creativity development for students into university contexts, therefore a diagnosis of the issue is presented in the students who aspire to reach higher levels of personal development and emotional health in social environments increasingly complex and competitive, to the demands of the entrepreneurial sector towards professionals in order to solve in an original and independent way, the decision-making processes, products and innovative services generation that solve problems on the field as a way to improvetheir quality of life. This study was conducted with students from «Universidad Laica Eloy Alfarode Manabí» in the career of Commercial Engineering, through a survey and additionally interviews were conducted to professors to supplement the information gathered by the survey. The synthesis of the results and recommendations ...
