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1
artículo
Publicado 2022
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This article discusses the complex and delicate task of covering events by the mass media. Given the nature of human pain, it is very easy for the journalist to cross the thin line that separates prudent and fair coverage from one performed unjustly and imprudently. The author presents the anthropological and ethical principles that must serve as background when reporting a painful event. This requires the practice of moral virtues, especially of those pertaining to the cardinal order.
2
artículo
Publicado 2019
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In the context of an information and knowledge society in which technological development is moving ahead at a staggering speed, probing the sense of sufficiency in the graduates active in the field of work is presented as an imperative need for the profession´s improvement and its teaching. The objective of this study is to determine the journalistic perception about university education and the satisfaction level of journalists with their university education, including aspects of technical, theoretical and practical management. To meet this aim, forty semi-structured interviews have been conducted with active Chilean, Ecuadorian and Mexican journalists, from the four media (press, television, radio and internet). The findings show that although the importance given to academic training in professional development varies according to the country, Chilean, Ecuadorian and Mexican journa...
3
artículo
Publicado 2018
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El objetivo de este artículo es presentar los resultados de un estudio descriptivo sobre los usos de Internet para el aprendizaje asimismo, damos a conocer los datos significativos sobre los posibles usos académicos de Internet entre estudiantes de educación superior residentes en Chiclayo (Perú), Mendoza (Argentina), La Serena, Santiago y Puerto Montt (Chile), Ciudad Juárez, Guadalajara y otros poblados (México) y Málaga (España). Los resultados de la investigación manifiestan la existencia de dos niveles en el uso de la Internet en los estudios universitarios: Por un lado, para canalizar intereses individuales y de grupo relacionados con el ocio, y por otro lado, el uso de Internet relacionado con la resolución de tareas académicas. Además, se pretende buscar información que pueda ser seleccionada y analizada de forma consciente, en un proceso susceptible de desarrollar el...
4
artículo
Publicado 2018
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El objetivo de este artículo es presentar los resultados de un estudio descriptivo sobre los usos de Internet para el aprendizaje asimismo, damos a conocer los datos significativos sobre los posibles usos académicos de Internet entre estudiantes de educación superior residentes en Chiclayo (Perú), Mendoza (Argentina), La Serena, Santiago y Puerto Montt (Chile), Ciudad Juárez, Guadalajara y otros poblados (México) y Málaga (España). Los resultados de la investigación manifiestan la existencia de dos niveles en el uso de la Internet en los estudios universitarios: Por un lado, para canalizar intereses individuales y de grupo relacionados con el ocio, y por otro lado, el uso de Internet relacionado con la resolución de tareas académicas. Además, se pretende buscar información que pueda ser seleccionada y analizada de forma consciente, en un proceso susceptible de desarrollar el...
5
artículo
Publicado 2013
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This article presents research describing gender roles offered to boys and girls from Christmas toy advertising through broadcast television in Lima. These messages provide content that lead to the adoption of stereotypical gender roles from an early age, which are perpetuated throughout life. This article has been worked on a multidisciplinary approach and from a quantitative and qualitative perspective. Analysis was performed first toy market in Lima, the number of spots broadcast during the Christmas season, and then select the most emission spots and analyze how gender representations proposed. The different and complementary looks seek to understand this reality and how widespread evidence to bring these campaigns to propose new ways to build more equitable sexuality advertising.
6
tesis de maestría
Publicado 2020
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Oriflame Perú es una organización que comercializa productos de cosmética e higiene personal a través de venta directa, forma parte de Oriflame Holding AG ubicada en Suecia y actualmente tiene como compromiso con sus inversionistas, colaboradores y socios para brindar bienestar a través de la comercialización de los productos en armonía con la preservación del medio ambiente; por tal motivo, anualmente viene desarrollando el informe de sostenibilidad basado en los lineamientos del Global Reporting Initiative (GRI) para verificar el cumplimiento de la estrategia de sostenibilidad dentro de la organización, los cuales deben reflejar los atributos de la marca (Accesible, Natural, Progresivo y Confiable) y comunicar el impacto positivo a la sociedad. A nivel de Latinoamérica esta empresa se encuentra presente en México, Chile, Ecuador, Perú y Colombia; en el caso de Perú, opera ...
7
artículo
Publicado 2022
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La pandemia causada por la COVID-19 en América Latina obligó a transitar de un modelo educativo presencial a uno a distancia atravesado por la emergencia, las precariedades tecnológicas y la falta de planificación. Esto ha agudizado las necesidades de educación mediática en la región. En ese contexto, se analizó los cambios ocurridos para proponer una agenda crítica desde la perspectiva de los docentes. En primer lugar, se realizó una revisión documental de fuentes oficiales para conocer las estrategias de los cuatro países de estudio: Argentina, Ecuador, Chile y Perú. En segundo lugar, se llevaron a cabo ocho grupos focales con docentes de primaria de instituciones públicas y privadas para conocer su percepción sobre sus competencias mediáticas y las de sus estudiantes, el impacto de la pandemia en sus prácticas y necesidades, y los retos emergentes en esta crisis. Los ...
8
tesis de maestría
Publicado 2020
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Oriflame Perú es una organización que comercializa productos de cosmética e higiene personal a través de venta directa, forma parte de Oriflame Holding AG ubicada en Suecia y actualmente tiene como compromiso con sus inversionistas, colaboradores y socios para brindar bienestar a través de la comercialización de los productos en armonía con la preservación del medio ambiente; por tal motivo, anualmente viene desarrollando el informe de sostenibilidad basado en los lineamientos del Global Reporting Initiative (GRI) para verificar el cumplimiento de la estrategia de sostenibilidad dentro de la organización, los cuales deben reflejar los atributos de la marca (Accesible, Natural, Progresivo y Confiable) y comunicar el impacto positivo a la sociedad. A nivel de Latinoamérica esta empresa se encuentra presente en México, Chile, Ecuador, Perú y Colombia; en el caso de Perú, opera ...
9
artículo
The paper presents a review of the literature of news coverage on female presidential candidates. For this purpose, seven coverage frames are included: a) visibility, b) gender reiteration, c) mediation of the intimate sphere, personality, d) thematic agenda, e) tonality and f) particularities of the media. Finally, an operationalization proposal is formulated for each of the frames that could be used in future research that addresses these political figures. It is concluded that women are represented from their intimate sphere and femininity, characteristics that are far from being culturally appropriate for debate in the public and political arena.
10
artículo
Publicado 1938
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Se informa las siguientes noticias sobre protección social en el mundo: - En Argentina: 1. Hace 17 años que aprobó una Ley de Seguridad Industrial El día 9 de julio de 1938 se cumplió el 17 aniversario de la sanción de la Ley N° 11.127 que prohibió la "fabricación, importación y venta de cerillas que contengan fósforo blanco o amarillo". Los efectos de esa Ley hicieron desaparecer los riesgos de intoxicación y de necrosis fosfórica que afectaban a los trabajadores que utilizaban preparados o compuestos de fósforo blanco o amarillo en la industria. 2. Los industriales y comerciantes deben comunicar las altas y bajas de su personal El Departamento Nacional del Trabajo dispuso que los establecimientos del Comercio y de la Industria remitan una declaración firmada con todo el personal que trabaja a sus órdenes, con el fin de mantener actualizado el registro de la mano de obra...
11
artículo
This research aims to analyze whether the adults in the municipalities of Monterrey and Apodaca in the state of Nuevo León (Mexico) have electronic tools that allow access and use of social networks, and detailing interaction they have with peers, family members, and institutions that have some connection, as an alternative to integration. It was used a mixed method for data collection, a sample of 435 subjects in order to ensure representativeness. From this research, it turns out that the 49.4% (215) of older adults exposes the feelings of joy as the most repeated code because they can communicate with their relatives, friends and acquaintances, get diverse information and facilitates their tasks and work. Older adults should consume Facebook. Moreover, it is concluded that seniors perceive social networks as an integral part of their being with a sense of belonging and social inclusi...
12
artículo
Publicado 2019
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This article addresses the importance of developing an instrument that measures media competence, that is, the set of abilities to interact critically with the media. It introduces the problem of media education in the information society and argues the need to assess the skills of citizens in this context. It approaches this need from three perspectives: the pedagogical challenge that implies the little knowledge of the media competence and its little institutional formalization; the political discourse that privileges educational technology over media education; and the methodological question, analyzed from recent assessments of media competence applied in Spain, Chile and Peru, limited to the self-perception. Finally, we propose the construction of an instrument involving two features: integrative in terms of content, and innovative in terms of methodology.
13
artículo
Publicado 2015
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This article focuses on the results of a research on the concept of critical reading of the media in school coursebooks from seventh grade in primary school to second grade in secondary school, by considering the point of view of the communication and educational areas. The aim is to know the concept of critical reading that is present in the coursebooks given by the Ministry of Education, in order to establish the levels of media alphabetization that are given by the several contents and activities inside the learning resources. The results indicates that the methodology proposed for the teaching of the media’s critical readings in coursebooks focuses on an education “through” the media, by emphasizing the functional and instrumental level of the media in all of the coursebooks that were analyzed.
14
artículo
Publicado 2020
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This article presents the results of a descriptive quantitative exploratory study conducted in the countries of Colombia and Ecuador to assess the degree of media competence of 146 journalists from the cities of Medellín (Colombia) and Loja (Ecuador). A self-administered questionnaire was applied, structured with nine sociodemographic questions, four on the generalities of the level of media competence and 24 evaluative distributed in the six dimensions of this type of competition with their respective indicators. The general results of low and medium-level competition obtained by this group of professionals demand priority interventions from local, regional and international works that mobilize scientific, academic and political cooperation to improve the performance of a population that should lead the general formation of the citizenship in media competitions.
15
artículo
Publicado 2016
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The following is a proposal of an analysis of the transposition of literature to film of the novel Pride and Prejudice by Jane Austen and the essay A Grief Observed by C. S. Lewis. The first aim in both cases is to delve into the new contributions of the latest film version of Austin’s novel and the qualities and characteristics of the film version of the C. S. Lewis note pad, based on the theoretical contributions of such authors as Gerard Genette, Geoffrey Wagner, Brian Mcfarlane, among others. The second purpose is geared to the recognition of the exchange between film and literary language as a representative process of today society. The fact that the adaptations, historically seen with great skepticism, are now continually made and welcomed by the public, calls for a review and deepening of the studies made on that matter in order to know the current situation of the relationship...
16
artículo
Publicado 2016
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El presente artículo se centra en los aspectos importantes a considerar a partir de la emisión de la nueva Norma Internacional de Auditoría (NIA_701) en enero de 2015. La referida norma solicita que se incluya una sección como parte del informe estándar, en donde se especifiquen aquellos “asuntos clave de auditoría” (Key Audit Matters [KAM - en sus siglas en inglés]). De esta manera, otorga pautas para que el auditor formule un juicio respecto a lo que debe comunicar así como la estructura y contenido de dicha comunicación. Su propósito es incrementar la confianza en la auditoría, el valor y la transparencia sobre como el auditor ha realizado su labor así como mejorar la comprensión en los usuarios. Sin embargo, ha surgido preocupación respecto a ciertos aspectos en su aplicación, como los que han sido recogidos en un estudio realizado por el Centro de Investigación y...
17
artículo
This article studies the effectiveness of websites of Chilean deputies as a communication tool. Researchers conduct a content analysis of the entire website of parliamentarians at two moments: 2015 and 2018. A first fact is that only half of the deputies have a website, rejecting its potential as a communication tool for citizens. In addition, none of the 129 websites analyzed, 66 in 2015 and 63 in 2018, is effective in terms of digital communication, underutilizing the informative and dialogical potential of this tool. The article also provides information about the use of Facebook and Twitter by parliamentarians. In the light of the results, the websites of Chilean deputies are used in the old logic of mass communication that includes a sender and a passive public, contradicting the digital democratization that characterizes the communication of the 21st century.
18
artículo
Publicado 2020
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The search for alternative business models and the rise of new technologies have led to a transformation in the routines of journalists and the role of audiences. This debate has increased as a result of the prominence of platforms such as social networks or instant messaging applications. This study analyzes the implementation of Telegram in journalistic routines due to the usefulness, security and privacy offered by the platform. Thanks to these technical qualities, Telegram has broken into the routine practices of journalists, especially as a source of personalized information and as a news distribution channel. The perception of communication professionals and students is positive, in relation to the consumption of information through breaking news and relevant headlines due to the simplicity and originality of use of the application. However, in spite of its incursion into...
19
artículo
The media in Mexico have played a fundamental role in the social construction of the migratory reality and, in this regard, it was suggested that, on the issue of migrant caravans, some of them have performed thorough and rigorous coverage as a result of journalistic research, while others have not. The focus of this work is mixed and its scope is descriptive. Ten media outlets were analyzed, specifically 1,048 journalistic texts on the issue of migrant caravans, from October 2018 to February 2019. Quality indicators were used to analysis in the journalistic coverage and the results showed that certain media have a greater attachment to these indicators, while others tend to present a neutral-negative assessment.
20
artículo
Publicado 2017
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This text addresses the use of digital communication of the Colombian indigenous movement, from the cases of the Communication Fabric of the ACIN and the Collective Winds of the CRIHU, for this it focuses on the analysis of the actions of mobilization of the Minga Indígena and Popular of 2008 and the recovery of Cerro El Berlín, held in Cauca and the Mingas of Liberation of Mother Earth in 2012 and 2013, held in Huila. Fundamental mobilizations in the historical struggle and the indige nous resistance, in these they articulated communicative and digital strategies, the appropriation of diverse supports and technological repertoires to counter the stigmatization of the hegemonic means and the reproduction of the state voice, thus to potentiate the political communication since Action and resistance.
